Footwear Industry Will Usher In The Era Of Personalized Customization

A large number of small and medium-sized shoe enterprises have closed down, the physical stores have been struggling to survive, and the rapid development of mobile e-commerce has undoubtedly given the shoe industry.

Businessmen have brought greater challenges to development.

With the advent of the new market environment, how can we achieve double growth in sales and profits in 2015?

With the development of Internet, the voice of consumers is stronger and stronger. The first driving force of future value chain comes from consumers rather than manufacturers.

The so-called fast fashion supply chain ecosystem is based on the C2B (user centered) mode, and is formed by the collaboration network.

It is no longer a closed supply chain, it is an open, shared and co constructed value network, and real-time data interaction directly produces commercial value.

Different from the industrial economy, under the C2B mode, fast fashion supply chain has the characteristics of personalization, dynamic, platform cooperation, rapid response and so on.

The era of personalized customization has arrived.

tradition

The channel construction is basically the same as that of the vertical and horizontal structure. The end is stores and consumers. The supply chain is organized according to the high planned mass and deep inventory. This structure will break the supply of goods and consumers.

The Internet has realized the popularization of Internet world innovation, and the concept of "factory" has been changed gradually. From 3D printing to laser cutting machine and so on, the "fast plate making" new technology has been continuously opened, digitized, networked and intelligentized under the wave of industrial 4, and it can run on any scale.

The Internet can touch users, and it will be more efficient to get users' needs and data.

The essence of this influence is the pformation of the traditional highly planned supply chain organization, followed by the mass customization and flexible production led by C2B, which ultimately drives the whole business change.

The collaboration is dynamic and platform based collaboration.

This C2B commercial supply chain is different from the manufacturer led large-scale, pipelined, standardized and cost oriented B2C mode. Its core idea is that consumers decide on your marketing form, sales situation, product definition, service definition, production rhythm, and carry out wave and forced pmission in one link of the business chain.

Therefore, this mode of push and pull combined with the production mode and operation thinking of the Internet era is a self-organizing, adaptive, dynamic, and borderless ecological chain. There is more and more interaction between supply and demand, more and more participation, and the borderline is becoming more and more blurred.

For example, Haier has successfully decomposed into more than 2000 Chr (34) self organization (self management team) Chr (34), which operates as follows: employees can form their own ideas according to the new product characteristics based on the consumer opinions and market information collected from the Internet.

Once the idea is approved by the management, employees can organize and manage their own team to carry out the project.

The employee should also try to convince product designers, R & D engineers and

Experts and other members join the team, and the team members will share the final profits.