Home Decoration Designer Pformation Sales Curtains Monthly Income 250 Thousand E-Commerce Is Indispensable
"At present, our company has two Taobao stores, two entity stores, and a full set of curtain processing shops."
Yesterday, Chongqing Yan Zhi Tang
Electronic Commerce
Jinhua, the founder of the limited company, said that after 4 years of business, the company's monthly sales volume was 250 thousand yuan, but curtain products were only the entrance to attract customers. He was preparing to build designers, materials and construction workers.
O2O
Decoration platform.
Designers sell window curtains
A few years ago, Jinhua was still working in home decoration design company. The accumulation of years of work made him more and more dissatisfied with the status quo of home decoration industry.
"The quality of the whole industry is low, there are problems such as shoddy, Jerry building, illegal operation and so on."
Jinhua is counting the "hidden rules" of the industry.
In 2011, when he was a hard wearing designer, Jinhua chose "soft curtain" as a pioneering project.
"Hard work designers mainly refer to engineering design, such as smallpox, metope and ground treatment. If you choose hard clothing as the starting point, there will be little room for future imagination."
Jinhua introduces, and soft decoration focuses on space collocation, helps owners to convey the concept of life and has more added value.
Soft clothing includes lights, sofa, bedding and so on. Why?
Window curtains
"Because it has a high degree of customization, including windows, curtains, lace, collocation and other customized services, it can best show the designer's ability."
Based on years of experience, Jinhua has concluded that many guests have broken their hearts in choosing the right curtains.
Although the price is not expensive, but it often occupies the area of a wall, the right choice is "icing on the cake", picking the wrong way will destroy the overall decoration style.
His idea is to make Taobao O2O shop. After the guest orders, the designer comes to customize the matching curtains for the guests according to the decoration style of the house, so that the cost is saved, and the money of the guests is also more valuable.
Turning the Internet into a bottleneck
The imagination is full and the reality is very skinny.
How does a new company open the market? In the first year, the companies in Jinhua almost made no money, and orders came from friends.
"Fortunately.
Internet
In the age of communication, communication can be more creative, and there is no need to invest large amounts of money. "
He started registering his account on Datong City website. What he did was not advertising all over the place, but settling down to help users solve the problems encountered in the decoration.
Because of the professionalism accumulated over the years, Jinhua soon became a well-known Internet talent.
As fans gathered around them, business began to improve.
"Fans who get fans through social networking channels have higher viscosity and add to each other.
After that, we became friends.
He added that with customers passing word of mouth, their friends around have become new customers.
When the company's business is booming, Jinhua has not been swept away by victory. Instead, watch out for those representative works and record them by camera. He believes that customers can see things as real and more influential.
Under such a continuous accumulation, Jinhua's current monthly income is 250 thousand.
Build a one-stop decoration platform in the future
"This time I came to participate in the business daily's" I am a customer ", in addition to hoping to get wind investment gold, but also hope that the mentor can guide the company's development.
Jinhua said he had some ideas about the future of the company, and hopes to build a one-stop O2O platform that integrates designers, materials and construction workers.
He believes that today's city's network decoration platform, mostly designers as the core resources, so that consumers choose the right designers online to complete the decoration.
However, these platforms provide designers with only a channel to get customers.
For some excellent designers who have accumulated a large number of customers, what they value more is the ability of the platform to provide services, such as outsourcing construction drawings, effect diagrams, etc., to lighten the workload.
At the same time, there is a lack of evaluation system for designers for such platforms.
Jinhua believes that this is his chance. He can string up the various processes needed for decoration, and really solve the pain points.
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