Business Analysis: How Do Household Operators Make Sales In Off-Season?

"Customer sentiment" is what you are in the dealer's mind.

Every time during the Spring Festival, it is routine to press a batch of goods to the dealer warehouse.

One is performance needs; second, it is also a need for the market (so that goods are not broken, very important); the three is to squeeze the funds and inventory of distributors.

Of course, pressing goods is not something that can be done during the Spring Festival. For many salespeople, pressing goods is necessary every month.

Within a month after the Spring Festival, it will be the peak period of cargo loading. The reason is not to go into details. The salesperson must be very clear in mind.

You are good or bad with the dealer. Instead of having a few drinks and eating a few meals, you will be able to make a fool of yourself all day, and don't want to be friends with dealers in such a way.

But when you need to rush in the "very" period and face the pressure of performance, for example, give him a phone call on the night of 29, and 30, he will pay for several cars.

What is this? It's just "relationship". Of course not, this "customer relationship" comes from the recognition, respect and even reverence of the customers to you and the company.

"Customer sentiment" comes from your value in the dealer's mind, that is to say, you have to help his business, the most direct manifestation is that your products are helpful to his sales, business and marketing network.

Do not let dealers feel that your products are dispensable. Many times, we ourselves have created this situation.

We should pressure dealers, constantly push them forward, and even force them to keep pace with the progress of enterprises.

No permanent friends, only permanent interests.

When you continue to make progress and profit, even though he is stressed or dissatisfied, he must be grateful to you, at least objectively.

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How to express gratitude is that when you are in trouble, your pressure will only respond at this time.

To a large extent, your relationship with customers is good or bad.

How should an enterprise dealer grab?

The market is not bought, nor is it slowly cultivated!

People often say, "the market is slowly cultivated, and we are going to do it slowly."

In fact, it is not.

After many years of experience, we will find that the market has grabbed.

Why do we say so? The products on the market are not pushed out and succeeded without any reason. Of course, we do not exclude the introduction of a new product without investigation and study, nor do we know how to succeed, but this success is also a success that caters to the needs of consumers.

For most products, two aspects are very important, one is the customer, where is the customer of the enterprise, and the other is the enterprise rival. In many cases, the enterprise is not looking for customers, because the enterprise can not produce brand-new products, the enterprises already know where the customers are, and the rest is only one aspect: where are the competitors and the competitors? Where are the customers of the enterprises? What should the enterprises do?

How can a home enterprise let dealers "listen"?

It is difficult for dealers to "listen". The two word: interests.

First of all, how to realize benefits is to be more familiar with the market and more professional than the dealers. Secondly, do things well, take the initiative and make plans, do not have selfish motives and do things well, then you can gain recognition.

Make money! How to make money, short-term sales rise, channel control is stronger.

The product mix is better and the network is more extensive. In the long run, it has gained competitive advantages, long-term healthy development, influence and image enhancement.

If an enterprise wants to develop, it needs dealers and enterprises to work together to win more markets.