Behind The Price Difference From Tens To Thousands Of Jeans

Luxury brands

Prices can often reach tens of thousands of dollars, while large clothing wholesale market, night market street vendors also have forty yuan less than the choice.

Where are the differences between the two? Are the jeans we buy really worth that price? Let's go and have a look.

We all know what jeans look like - denim, metal zippers, buttons and rivets, belt loops, and a few pockets.

At first glance, this is not very different from those jeans, especially jeans are always considered a "no shelf" clothing, but

The prices of jeans vary greatly from place to place.

To tell the difference, it is unavoidable to know what ingredients are included in the price marked by a pair of jeans.

1. fabric, commonly known as denim, is formerly called "labor cloth".

It is made of indigo blue warp and white weft, mostly cotton, but there are also Imitation cotton products in cheap products.

The fabric difference is reflected in the density of the fabric, that is, the thickness of the fabric, the way of interleaving and the quality of the dyestuffs used.

2. accessories, that is, accessories.

The accessories of a pair of jeans include rivets (the pressure part used at the junction), buttons (zippers above), zippers, leather cards with brand information (usually stitched on the back waist), and red flag labels (only some brands have).

Besides, embroidery and bead pieces are added according to different designs.

。

3. water washing.

In addition to making jeans soft and non shrinking, washing can also make jeans different degrees of old, color differences, holes, texture and so on.

4. the supplier's profit depends on its location.

For jeans enthusiasts, there is a big difference between native produce and local foundry.

In addition to the cost difference between fabric supply and labor cost, the level of environmental protection required by the factory is also quite different.

5., the cost of circulation, that is, the cost of jeans from suppliers to consumers.

6. there is a big difference between the gross profit earned by the brand and the gross profit margin of the peddler and the luxury brand.

The price of jeans can be found in the night market stalls where there are no fixed positions, or in the competitive large wholesale market.

They often have no brands, and even if you have sewing leather cards, you may not have heard of the inexplicable English alphabets printed on them.

Or simply add Levi, s and other famous denim brand labels to the labels, but they are usually non-standard fonts.

Besides, the fabric feels light and thin.

From a professional point of view, denim thickness is light, that is, the cloth weight is 200~340 grams / square meter (6~10 oz. / square yards).

The use of adulterated materials in jeans at this price is more common.

Most of them use cheap chemical fiber instead of cotton, or use cheap and inferior materials such as noil and cotton.

Poor fabrics will become illegible after being dyed dark.

But it is still possible to use nose smell to make simple discrimination - the dye they use, the chemicals in the washing process are usually not completely removed.

When you open the jeans, you can see that the stitches are sparse and confusing, and there are often a lot of threads that can not be clarified.

What we design at this price will not be repeated. The quality of accessories is also to be studied. Zippers and rivets are often inferior aluminum products.

Even if the copper zipper and iron rivets are of good quality, the maximum cost is only a few yuan.

The cost of jeans at this price is only about 10 yuan, and there will be some differences in the actual retail price for wholesalers, small vendors and individual shop operators.

This price of jeans can be purchased in two channels, one is Taobao store, the other is Zara, H&M, C&A, UNIQLO, GAP and other fast fashion brand stores.

The quality of the former may not be much better than that of forty yuan. The difference between them is mainly reflected in the cost of running a crown credit rating Taobao store.

The cost of selling jeans is much higher than that of the stalls. The wholesale market also includes the profit of Taobao shopkeepers.

The quality of the latter is better than that of the former, which is mainly reflected in the brand suppliers' prior requirements for suppliers.

The reason why it can reduce prices is:

1. suppliers often have long-term cooperation, with large orders and strong bargaining power.

Most of the 2. models are basic, eliminating dispensable designs, and not requiring high level of supplier processing.

3. for the brand, the profit space of a single product can be compressed.

Former Metersbonwe vice president Cheng Weixiong told reporters that the price of fast fashion jeans is generally 3 to 5 times the cost price. A 200 yuan jeans cost about 40 yuan or so - the gross profit margin is between 60%-80%, the figure is similar to that of Taobao clothing stores, and the gross profit margin of jeans close to 1000 yuan or even higher may exceed 90%.

In addition to the above three points, because the number of fast fashion shops is large and widely distributed, they can choose suppliers nearby. Yes, most of the jeans bought in mainland China are produced in Guangdong, China, and some are in small countries in Southeast Asia. The marginal cost, that is, the cost that every brand adds to a commodity will drop, so the large volume of shipments is also a reason for cost savings.

Jeans at this price can often be found in the mass consumption brand stores, such as Levi's, GUESS, LEE, Wrangler and so on.

Prices range from more than 300 to nearly 1000 yuan, and Levi's's classic 501CT price is no more than five hundred or six hundred yuan.

All of the above are brand names specializing in the sale of denim products. Their shops are not fast fashion, and the new products are not so fast on the shelves, and the volume of shipments is not so large.

As a result, their jeans need to be more marketable in terms of design and quality.

Or if you only look at quality, jeans at this price can fully meet your needs.

When it comes to Levi's, the most talked about is quality.

And regardless of the high-end line LVC, it is a feeling; the thickness of its ordinary jeans can also reach 11.5-13 ounces, which is a higher standard for medium thickness jeans. As for heavy duty, not everyone can bear the weight.

The advantage of jeans with enough thickness is that the subsequent washing process, especially destructive old effects, can produce natural textures, holes and cat whiskers without damaging the skeleton of jeans.

At the same time, buttons should be made of 25mm iron, and YKK zipper should be used for the zipper. The stitches should not only be neat, but also have to be calculated to 7-10 inch pins per inch.

The red flag must be owned by every Levi's, but red ear as a guarantee of high quality can only be used in parts of origin.

Then, how much is the cost of a 500 yuan jeans? No more than one hundred yuan, including twenty or thirty yuan for fabric, ten yuan for accessories, twenty or thirty yuan for washing, and the other is manufacturer's profit and circulation cost.

One thousand yuan is the dividing line of jeans price. Under this price brand, we focus on the quality of the product, and the weight of the brand will be raised above this price.

Jeans at this price can be found in luxury brands and designer brand stores, such as DKNY, CK, DIESEL, EVISU, G-STAR, etc. the average price of jeans is between one thousand yuan and two thousand yuan.

We mentioned the gross margin above. Here we use the (price / cost price) as the standard.

According to the Wall Street journal, the price of a pair of trousers, priced at 335 dollars, is about 50 dollars in the high-end jeans brand True Religion, showing a rate of more than 7 times.

It should be noted that the article is about the United States, where jeans are mostly produced by factories around Losangeles.

Expensive labor costs and high standards of environmental protection can not be compared with those known for cheap labor and the world's foundries.

That is to say, if the origin is in China, the cost of a pair of jeans worth 335 US dollars (equivalent to 2000 yuan or so) can also be reduced by at least 80%.

As a result, the rate of (price / cost) will exceed 3-5 times that of the previous one, and it can be close to 10 times or even more depending on the jeans series.

Well, when you buy a 2000 yuan jeans, what exactly are you buying? Cheng Weixiong firmly stated that once the jeans reach the price, the quality has become a secondary factor, and the brand additional value is the most important.

People pursue "brand" because all products that are used by individuals are interpreting themselves.

It can be the brand's quality assurance, quality service, brand spirit and lifestyle, and personalized design style.

For example, Japan's top Cowboy brand EVISU, each of the jeans has a unique street graffiti design, the production of the 50s Levi's 501 format as the prototype.

The LVC of Levi's, if it was a few decades ago, is extremely expensive. If it is a complex edition, it will cost more than two thousand yuan.

This is not only about the quality of the original cattle, but also the inheritance of history.

"This is the difference between an artificial wash and a bucket of water mixed together."

Perhaps there is no big difference between the two results, but the rigorous and perfect mode of production itself is a brand value.

500 yuan jeans can not be displayed on the content, 2000 yuan jeans can be.

Jeans at this price account for a small proportion of the market.

The price of a small part of jeans in Dolce & Gabbana Jeans is forty thousand or fifty thousand yuan, while the price of the other jeans is about 35 million.

The difference between them may be explained by coffee.

Why is it only 8 yuan for a bag of ear bags and 40 yuan for a Starbucks cup of coffee? For the cat feces coffee, it needs 200 yuan?

The price of clothing line and advanced customization under the same brand is ten times different.

In this context, the brand becomes the background of price factors, and the leading role is slow, artificial and customized.

Pearls, collage and embroidery techniques on top quality jeans are often done by manual workmen as well as advanced customization.

Designers will experience more attempts on designer jeans, and the unique tailoring and detailed design are all agglomerated designers' talents.

It sounds very mysterious, but the fact is that Chanel's suit suit sells for 50 thousand yuan, while advanced customization requires at least 300 thousand, and the latter's manual work can take thousands of hours.