Shoes And Clothing Brand Speed Shopping Experience New Era Has Opened

Shoes and clothing brands and logistics giants join hands to achieve cross-border integration, will open shoes and clothing.

In the era of extreme shopping experience, this will not only greatly enhance the online and offline linkage of shoes and clothing brands, but also provide users with a better experience.

Deliver goods nearby and maximize turnover.

For the deep cooperation between XTEP and logistics giant Shun Feng, Xiao Lihua, general manager of XTEP electric business, said that the "store pick up" service will be launched in the "double 11" period this year. Consumers will choose to pick up goods at the store after placing orders online.

"Since March this year, we have begun to shift jobs" and pferred the original warehousing and distribution to Shun Feng warehouse in several sub warehouses across the country, which has basically been completed.

Several months running down, not only the cost has been reduced, but more importantly, the arrival rate of the day and the arrival rate of the next day have increased by 70%~80%, and the sense of customer experience and the rate of praise has also increased significantly.

Xiao Lihua said.

Data show that after the shift, the comprehensive score of XTEP Tmall store has increased from 4.5 to 4.8, higher than the average level of similar shops.

It is reported that the traditional warehousing and distribution methods have been unable to meet the large number of network orders, especially after the large-scale promotional activities.

In order to let XTEP sports and fashion new products serve the consumers for the first time and solve the problem of warehouse explosion during the big promotion period, XTEP will join hands with Shun Feng to realize the multi warehouse short distance delivery with the help of its highly efficient storage network layout, so as to further create a better consumption experience.

And this cooperation will also enable XTEP 90%'s online orders to be delivered to consumers on the same day or the next day, and save 30% of the order delivery cost.

Relevant responsible person said that the smart warehouse built by SF can be predicted according to the sales of the merchants and timely allocation of goods, so as to effectively achieve the nearest distribution.

It is reported that in 2014, SF launched a separate warehouse stock service, which can be forecasted according to the sales of the merchants, and the scientific allocation of goods to most warehouses can achieve the nearest distribution and avoid the risk of single warehouse operation.

In fact, examples of cross-border cooperation between shoes and clothing enterprises and logistics enterprises are not uncommon.

Brand names include seven wolves, Hongxing Erke and noble bird.

In fact, for brand enterprises, the most important thing is to increase customer service and experience, and the key to ensure customer service and experience is the timely delivery of goods.

Most of the local brand enterprises choose to cooperate with several well-known third party logistics enterprises in China to pfer the storage and distribution of the electricity business to these third party logistics enterprises, that is, to pfer professional matters to professional people.

A clothing company in Jinjiang said.

Preparing for "double 11"

Speed shopping experience

"This is the way to join the SF.

"War is enough for homework."

Xiao Lihua told reporters that this cross-border cooperation is to achieve cross-border integration through the concept of "Internet + logistics", and to open up the era of XTEP electricity supplier's extremely fast shopping experience on the basis of ensuring the timeliness and safety of logistics.

Based on this in-depth exchange and exploration of innovative applications of service patterns and data, the two sides make more useful attempts around consumer experience innovation and supply chain mode innovation.

This will not only greatly improve the online and offline linkage, but also provide a strong support for users' better experience.

Xie Qunchao, vice president of key sales at Shun Feng warehouse and logistics group, pointed out that nowadays, because of the change of Internet, e-commerce is moving towards more humanized and consumer interaction direction to interact and connect. This requires that the SF warehouse must have greater flexibility and adaptability in the development process, so as to help customers better face market fluctuations.

The SF and XTEP will work together to push forward the joint efforts to create cost-effective, customer experience and brand awareness.

It is reported that on the upcoming Tanabata Valentine's day, XTEP and Shun Feng warehouse will jointly launch a "non ordinary happiness experience" thematic marketing campaign, which will give consumers a pleasant surprise.

In fact, good user experience is not limited to delivery speed, and product service is more important to user experience.

"For example, you buy an air conditioner on the Internet. The courier sends you the air conditioner downstairs. You need to find another service person to install it. Once the product is in trouble, it is very troublesome.

If there is a staff member who delivers the air-conditioner to the home in the short time, and is responsible for installation and commissioning, once the quality problem occurs, it can also be dealt with in time. This experience must be better than the former.

So when you buy a pair of shoes online and get more value-added services, this experience will definitely be more attractive.

A shoe clothing brand related responsible person said.

Insiders pointed out that, from the perspective of the whole retail business, the development of e-commerce has catered to the needs of users in the Internet era, and has also provided the possibility to meet the personalized needs of users.

The development of electronic commerce has evolved into a factory like commodity circulation platform. It is not only a product trading platform, but a fast response system to meet the needs of users. Consumers can get more than just a package. It can include human services such as installation and demonstration of goods, and even more intimate value-added services.

Building information system

Speed up logistics and warehousing construction

Many shoes and clothing brand executives admitted that last year's "double 11" shopping Carnival brought a lot of complaints about logistics distribution.

Insiders pointed out that in recent years, the development of domestic logistics warehousing has seriously lagged behind the logistics demand generated by the electricity supplier.

In addition, with the development of China's economy, the outsourcing demand of traditional manufacturing industry for logistics and warehousing business is increasing.

Zhang Pengjie, general manager of Jinjiang Yi Kun Supply Chain Management Co., Ltd. believes that the development of modern logistics industry needs the support of modern warehouse management, and the advanced technology of informatization and guidance guided by informatization has become an effective way for the warehousing industry to modernize.

"Advanced infrastructure and automation functions are the basis for the modernization of warehousing. The establishment of information network platform is an effective means to achieve the modernization of warehousing. By comprehensively using modern scientific management methods and modern information technology, it can organize, index, dispatch and supervise various activities such as warehousing, warehousing, storage, loading and unloading, handling, measurement, storage, finance, security and other activities reasonably and effectively, so as to achieve high quality and efficiency of operations and achieve better economic benefits."

Zhang Pengjie said that, in order to meet the needs of the development of storage information management, the library has invested about 400000 yuan this year to improve the enterprise information system, and successfully realized the seamless docking of ERP and WMS systems.

As a result, the order processing will be more timely and accurate, logistics information can be more quickly feedback, customer inventory data will be more accurate.

It is worth mentioning that in 2013, Qipai spent 100 million yuan to build a senior suit warehousing and logistics center.

Yuefa, director of human resources administration of Qipai group, told reporters that the warehouse of Qipai and most of Jinjiang clothing enterprises were mainly managed by plane warehouse and manual combined with computers.

However, in recent years, with the rapid growth of sales volume, the increasingly large volume of goods distribution has made workers exhausted and inefficient.

"Traditional"

It has also led to the lack of effective monitoring, early warning and regulation of the sales of goods sold to all regions and stores in the country, so that goods can not be reasonably regulated before delivery at headquarters, and the reasonable allocation of the first time between different regions will lead to many unnecessary inventory production.

Yuan Yifa said that with headquarters storage and logistics center, through advanced software and hardware, the whole country can be realized and shipped nearby.