Three Pformation Strategies Of Wholesale Market Under The New Normal

In the China Federation of Commerce commodity exchange market Specialized Committee, Hebei Federation of commodity trading markets, Shijiazhuang Xinhua District People's government sponsored "

At the next market development seminar, the experts in depth discussed and discussed the development and pformation of the wholesale market.

"In 2013, there were more than 90 thousand commodity trading markets in the country, of which 5089 were in the commodity trading market with a scale of more than 100 million yuan, with an annual turnover of 9 trillion and 700 billion, indicating that China's commodity trading market has become an important part of the entire national economy after 30 years of development."

Luo Yulong, deputy director and Secretary General of Specialized Committee, China Merchants Federation commodity exchange market.

But the regional development of commodity trading market is not balanced.

Luo Yulong made an intuitive comparison with a set of data: Statistics in 2013 showed that there were more than 4000 commodity trading markets in Hebei, of which 253 were above scale, with an annual turnover of about 450000000000 yuan.

At the same time, the data of Zhejiang province are more than 4000 commodity trading markets in the whole province, with 767 above the scale, with an annual turnover of nearly 1 trillion and 500 billion yuan.

"

Whether it is above the scale, the volume or volume of pactions is about three times that of Hebei.

Structurally, it is also the more than 4000 commodity trading market, and Zhejiang has produced 767 commodity trading markets above Designated Size, while Hebei has only 253.

Luo Yulong said that behind the huge gap is the reality that Hebei's commodity trading market is big but not strong.

How to narrow the gap, to become bigger and stronger, and to achieve pformation and upgrading? It is a matter for the operators and managers of Hebei commodity exchange market to face and ponder.

In this regard, He Lianhai, President of Hebei Federation of commodity trading markets, said that from the development trend, the large and comprehensive market share is declining, focusing on the professional market share of a certain category. The Hebei commodity trading market must work hard on the basis of specialization, expand the industrial chain on the basis of specialization, make the best on the basis of the whole, and make its own brand.

"Market positioning is the basis for determining the success or failure of the professional market.

The bigger the market is, the bigger the better. The key is to find out its own characteristics and achieve differentiated operation on the basis of market demand.

He Lianhai said that the market of the Xinhua Trade Center was awarded the title of "North China brand clothing first city", which is a typical representative of Hebei's commodity trading market on the road to specialization and brand pformation.

Transformation of operators: from individual business to legal person

Experts attending the meeting believe that the traditional wholesale market, which is dominated by natural and individual businesses, has been relatively surplus. However, independent large wholesale enterprises relying on advanced scientific and technological means, modern management concepts and financial settlement systems are seriously inadequate.

This sharp contrast is the crux of the wholesale market's difficulty in being bigger and stronger. It is also a consequence of the long term wholesale market construction of "heavy quantity, light quality", "heavy site construction and light main body cultivation".

"There is no shortage of specialized markets in China now. What we lack is large wholesalers. What we need to do is change the pattern of" big market and small businessmen "in the wholesale market for a long time, and promote the pformation of powerful self-employed and stall operators to corporatization, enterprise and corporatization, so as to create conditions for cultivating large economic entities.

Song Ze, director of the Institute of Finance and Trade Economics of the Chinese Academy of Social Sciences, and the expert consultant group of the Ministry of Commerce's development strategy planning, stressed that the wholesale market must first consolidate the "micro foundation". The micro foundation of the wholesale market is merchants. The market which has been spontaneously gathered by small businesses has lagged behind the times.

He further explained that the paction volume of 100 million yuan is also contributed by 100 big businesses or 1000 small businesses. The nature is totally different.

If the total number of merchants is down, but the proportion of large traders in the paction volume is rising, it shows that the market has high brand concentration, high credibility and strong ability to resist risks.

"The wholesale market should reduce the number of merchants, raise the threshold, introduce large wholesalers, or actively take the initiative to cultivate their own wholesalers."

In addition, Song Ze believes that the brand of commodity trading market should also be subtracting, introducing the most famous commodity brand, and launching the best quality business brand that market nurture.

"Everyone's memory and recognition ability is limited.

Therefore, we can not increase the number of brands per year as a standard to evaluate the quality of the wholesale market. Even if the total number of brands in the market decreases, the volume of single brand pactions is increasing, which means that the market is heading for the development of connotative development.

Experts attending the meeting said that there are still many commodity trading markets in our province in the stage of horse racing and enclosure, and the market management is too extensive. This situation is in urgent need of change.

Market managers should focus on promoting a group of competent and industry oriented individual businesses to pform their businesses, enlarge their business and make the wholesale market the incubator of Chinese wholesalers. This is a new topic for the wholesale market under the new era and new normal.

The price difference and the opaque information have made the traditional wholesale market, but in the Internet era, information has become more pparent. More and more operators in the traditional wholesale market have made profits from the original profits to small profits or even losses.

People can not help worrying: will the wholesale market be subverted by the Internet? Is the Internet an opportunity or a challenge to the traditional wholesale market?

Regarding this, He Lianhai, who served as the director of the three South China Administrative Committee and general manager of many markets, gave the judgement that China's urban and rural development is far from balanced, and that the demand for wholesale market will remain for a long time, and the vitality is beyond doubt.

He believes that the Internet is not a weakening factor in the wholesale market, but a contributing factor. With the help of the Internet, the pace of pformation and upgrading of the wholesale market can be accelerated.

"The reasonableness of the wholesale market is that it is most close to the origin or the most close to sale.

The virtual part of e-commerce is reflected in information, order, payment and other links. Operation, warehousing, cargo selection and pportation can not be divorced from the entity.

Choose the shortest diameter and lowest cost.

Speeding up the application of Internet in the wholesale field can effectively reduce the cost of pformation and improve the efficiency of pformation.

He Lianhai thinks that the pformation of traditional circulation channels by e-commerce will push the commodity trading market to accelerate the pformation of channels, pform the dealers from the original intermediaries to the channel service providers, pform from the individual operators to the management team, earn the difference from resale products, and provide a complete service to the consumers, all taking consumers as the core.

Commodity trading market should grasp the trump card of commodities, and combine online and offline to achieve all-round marketing, and strengthen the ability to resist risks.

With the rise of mobile Internet platforms such as WeChat and micro-blog, traditional industries are pforming to mobile Internet, and the way and means of marketing are becoming more diverse.

Zhao Yongxin, a professor at Hebei Financial College, said that using WeChat, micro-blog and other social media, businesses can directly connect with users, understand users' needs, hobbies and consumption habits, so as to achieve precise marketing. At the same time, they can instantly interact with users and interact with each other, thereby enhancing the stickiness and developing the fans economy.

Song said that in the Internet era, many functions can be implemented online, so there is no need to make every wholesale market very comprehensive.

I think we should use the Internet to integrate a large number of repeated construction market resources to achieve dislocation operation.

Of course, this requires a process.