How Far Can A Tailor Shop Turn To High-End Customization And Private Customization?

"At present, there are at most 10 shops in this street."

Yesterday, in the Taoyuan four Lane East vibration clothing line, boss Ke Guolian said with some reluctantly.

Since the 80s of last century, Taoyuan four lane has been called a tailor's street because of a large number of tailor shops.

But now, accompanied by

Changes, the old tailor shop seems to be difficult to sustain. Apart from a few of them, the rest are scattered.

180 families in heyday

"Those years, Taoyuan four lane from west to East, almost all tailors shop, there are more than 100, the staff are from Wenzhou."

Ke Guolian told reporters.

Wang Haizhen, who worked in a clothing store in our city in the 80s of last century, retired home in 1998 because of physical reasons. According to Wang Haizhen's old man, he was the first one to return home.

The tailor shop was opened in 1985, and the boss is Mr. Wang of Wenzhou's Lu Tian Village.

Wang Haizhen said: "at that time, Taiyuan was still very closed, and many new styles were popular in the south.

and

It was not seen in the big mall of Taiyuan at that time. "

Relying on first-rate handicraft and new style, Mr. Wang's shop is crowded with fashionable young people in Taiyuan. Mr. Wang, who is too busy to call his relatives, calls for help.

After that, in the four lane of Taoyuan, there were second and third clothes shops opened by people in Wenzhou.

"By the 90s of last century, the tailor shop in the four lane of Taoyuan reached its peak."

Ke Guolian said.

In 1992, there were 100 tailors' shops in the four lane of Taoyuan, and then increased to 128 in 1993. By 1995, tailor shops in four lane of Taoyuan were already lined with shops, up to 180.

For a time, every household would open up the house on the street. In order to increase the area of the house, it would steal the sidewalk secretly, leaving the road that was not wide enough to be left with a tar road.

Pile up to ceiling

Before the new year, a piece of woollen cloth was put to the tailor's shop to find a new coat for the teacher. In the 80s and 90s of last century, every family had to do something in the new year.

"In the past, a young man could add new clothes to the Spring Festival.

But at that time, there were fewer clothes to sell, and it was not easy to buy the right clothes.

"It's more convenient to buy a piece of cloth and send it to the tailor's shop," said Ma's grandmother.

Although the cost of making clothes is not cheap, compared to buying clothes.

A suit of adult suits costs $350 yuan, plus one hundred or two hundred yuan for cloth money.

"It's not too busy at ordinary times, but the more we go to the end of the year, the more we work.

The master is only responsible for cutting the cloth, and several of us are sewing separately.

From 8 a.m., it usually takes 12 to finish. "

Wang Haizhen said, "in the store's position against the wall, a large bed board with a length of two meters has been set up, mainly for cutting clothes.

By the time of the lunar new year, the location of the wall was stacked up with all the clothes sent by the customers.

By the middle of the twelfth month of the twelfth lunar month, I would not dare to pick up the work again, because I must have missed it.

Turning to high-end customization

With the rapid development of China's economy, all kinds of clothing stores have sprung up in the streets of the provincial capital. Nowadays, online shopping is moving the shops directly home.

Buying clothes is becoming easier and cheaper. The tailor shop has been greatly affected. Once the brilliant tailor shop has faded away, most of the Wenzhou people have switched to other businesses.

"Later, business is getting worse and worse, and many tailors around me are seeking another business."

Wang Haizhen said, "customers are few and the expenses of tailoring shops are only enough for us to make ends meet.

I was not in good health at that time, and my age was so great that I simply went home.

Faced with the current situation, the tailor shop, which belonged to the lower class, has no choice but to turn to high-end customers.

Today, Taoyuan four lane, after the pformation of the road has been spacious, many of the few tailor shops basically gathered in the West Lane.

As if echoing the spacious streets, today's clothing stores are also different from the early, low and narrow workshops, one of which is decorated with a very high grade atmosphere.

The doors display models, displaying all kinds of coats and Western-style clothes. Almost every household sign shows "private custom" or "high-end customization".

"Now, the business is mainly for uniforms, and for private clothes."

Ke Guolian said, "customers are not able to get the right clothes because they are not very standard, some are because they want to wear their personalities, and customers are interested in brand clothes, but they think the price is too high for us to copy."

As for price, Ke Guolian said, mainly look at it.

Price, the higher the fabric price, the higher the charge.

But basically a suit is at least 350 yuan or more.

"Low, even the cost is not enough."

Ke Guolian is still full of confidence in the future development.

"I have come to Taiyuan since 1988, and many of my old customers agree with me. Now 80% of our revenue comes from old customers."

She said, "I do not plan to change, because from 180 to 10 today, we can survive until now, and we have proved that we have the strength to develop."