Luxury Burberry Integration And Upgrading Of E-Commerce Inventory System In China Under Trial And Offline
Luxury goods
Retailer
Burberry
Upgraded its presence in China.
Online retailers
Inventory system will be shared after online and offline.
Burberry line shop clerk will be equipped with iPad, when the store does not have the consumer need goods, the clerk can mobilize online inventory, and consumers can choose to shop at any line after placing the order online.
Burberry said the plan could improve the supply of products online and offline, and significantly shorten the delivery time in the Chinese market, from less than 10 days to less than 3 days.
At the same time, Burberry has added cosmetic products to its cn.burberry.com. Consumers will have more product choices.
Burberry pointed out that if the plan of online offline integration is successful in the Chinese market, it will implement the same upgrading plan in Britain and the United States.
It is reported that China is one of the most important markets of Burberry.
At present, there are 68 entity stores in China.
On line business, besides official website, Burberry opened an official flagship store in Tmall last year.
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