Report On The Strategic Pformation And Upgrading Of The Wedding Birds, Implement Social Marketing And Integrate The Industry 4

The "smart manufacturing and strategic pformation press conference" was held, which opened the curtain of the pformation and upgrading of the company, and put forward a strategy of "one main, one pair, one vertical and one horizontal", for its own embrace.

And find a breakthrough point to meet new challenges.

Strategic pformation and upgrading

"One main and one pair", that is, the wedding birds are dominated by the clothing industry, and Internet finance is the sideline industry.

While participating in the market position, we actively participate in sharing the dividends of the rapid development of Internet finance.

In the first half of 2015, the news birds invested in Renren stage, Yongjia Hengsheng village bank, Wenzhou loan, pocket finance and so on, and the layout of the Internet financial ecosystem circle took shape.

"One vertical and one horizontal" focuses on the clothing section, and makes the deep whole category private customization vertically to meet the individual needs of consumers. It also makes a wide range of brands to satisfy consumers' experience needs of different lifestyles.

On the basis of the successful operation of Korean brands such as Haggis, Italy and Kay Mitch, we continue to introduce trend brands to form more than 5 proxy brand groups to ensure the vitality and superiority of multi brand portfolios. The agent brand group plans to reach 1000 outlets.

The whole category of personalized customization is the ultimate customer experience.

As early as ten years ago, the news bird set foot in volume customization business. After several years of accumulation and precipitation, backstage technology, technical standards and production processes have been constantly optimized. The customization process has been integrated into the world. In 2014, the industry took the lead in realizing the whole category private customization and category coverage.

Shirts, overcoats, jackets, sweaters,

Leather shoes and so on.

In 2014, the income contribution rate of business birds was over 10%.

The company plans to make up 30% of its revenue in three years.

Joining the industry 4

The real customization must be supported by intelligent production.

In the second half of 2014, the Phoenix bird began to lay out 4 intelligent production.

Through nearly a year's planning, implementation and trial operation, the first intelligent production line has been pformed and completed. Through the 4 intelligent production of industry, the bottleneck of garment personalized production quality and production efficiency reduction has been overcome, and the highest production goal of garment customization has been realized, which is "personalized sewing does not reduce quality, and single piece flow does not reduce efficiency".

It is understood that the customer through the online E-MTM system DIY orders, background intelligent data analysis and information integration, through three different functions of intelligent system concurrently generate version, process, material, platoon four kinds of production resource information.

Each group of data is synchronized to the advanced MES production execution system, generating the unique encoding, importing the code into the RFID chip, according to the RFID personal clothing identification data information, all raw materials and accessories are pmitted to each worker in front of each worker through the intelligent clothing hanging system, and all the information will appear on the screen display panel of each worker to ensure that one person, one edition, one coat, one single flow.

Social marketing and win-win

At the scene, the concept of "socialized marketing" put forward by Wu Zhize, chairman of the wedding bird bird, has aroused the keen interest of the guests.

He believes that the Internet era marks the arrival of the socialized business era, and the reduction of information and paction costs. The boundaries of traditional enterprises have been blurred, and socialized marketing has gradually replaced traditional marketing methods.

The "three one" project is the focus of socialized marketing of the wedding birds. We should make full use of the business foundation of nearly 1000 private custom volume customized services provided by the news birds. We will develop 1000 smart tailoring business platforms in the next three years (providing entrepreneurial opportunities for college students), 1000 wedding custom cooperation projects, and 1000 global private custom shops (creating cross-border business platforms) through the Shanghai bird factory.

The first batch of 150 wedding volume customized cooperative shops and 50 smart tailor custom shops will open in the second half of the year.