Analysis Of The Development Of Domestic Garment Industry In China

Nowadays, Bosideng 5033 retail outlets are being shut down. Down Jackets Revenue fell more than 30%, Bobby, the leader of the down jacket, is still very sad today. According to the latest annual report released on 2015, the Boston revenue in the last fiscal year was 62 .93 billion yuan, down 23.61% compared with the same period last year, while net profit dropped 81.01% to 132 million yuan. This is the lowest net profit since Bosideng was launched in 2007.

　　 clothing The industry has always been one of the dominant industries in China. In recent years, the development of garment industry has attracted more and more attention. Through the understanding of the market, we carried out the analysis of the development of China's domestic garment industry. On the whole, there are several characteristics of China's domestic garment industry.

　　 Large scale and large yield

China has a large population, which makes the labor-intensive enterprises of garment production and processing fully developed and grown in China. Large scale factories and large quantities of cheap labor have brought about the large-scale production of the domestic garment industry.

　　 low level

Although domestic apparel enterprises are numerous and developing rapidly, at present, they are still mainly based on garment processing. There are few famous brands in China, high-end brands are few, and the overall level is low. A large part of the domestic high-end market is from foreign high-end. brand Occupy, with the development of domestic independent clothing brand, the domestic and foreign well-known brands compete for the domestic high-end market situation will become more and more intense.

　　 Brand awareness is highlighted, and the brand's guiding role in fashion trends has been enhanced.

With the development of the national economy and the improvement of people's living standards, people's demand for clothing is no longer limited to the basic functions of shelter and shelter. The pursuit of clothing quality and fashion is playing a more and more important role in clothing selection. Well known brands are more likely to win consumers' trust, and the brand's guiding role in fashion trends is gradually strengthened.

　　 Cluster development

From the perspective of cluster development, according to the "2013-2018 year in-depth analysis of China's clothing market" released by China's report hall, China's clothing industry is mostly concentrated in the southern region and the Bohai rim region, and the three major economic circles are developing as the radiation center. Around the professional market, export advantages, leading enterprises and other forms of regional industrial clusters to produce a well-known product.

　　 The arrival of the era of brand and market differentiation

The era of brand differentiation and market segmentation has also arrived in China. Part of this trend is also based on the development process of famous brands abroad. Take the famous fashion company of Denmark for example, there are as many as 12 self brand brands in the fashion fashion brand. These 12 brands aim at different consumer groups, such as fashionable women (ONLY), mature women (VeroModa), Jackjones, and so on. In addition, it is understood that the processors and distributors of garment enterprises are further differentiated, and there is gradually a professional distributor who is solely responsible for product distribution, and the garment industry can only be further differentiated. The niche market, which operates around a few people, such as agents, franchisees or department stores, is gradually facing consumers and using the Internet. Online retailers The popular market transformation of platforms.

　　 Labor intensive enterprises move out of the first tier cities and become a major trend.

Through the analysis of the current development of China's domestic garment industry, it is further understood that with the emergence of the well-known wholesale clothing market in Dahongmen and zoos in Beijing to Hebei, it is foreshadowing that the trend of labor-intensive enterprises moving out of the first tier cities is being implemented. The relocation of such enterprises can provide more employment opportunities for the surrounding cities, promote local economic development, and solve the high rental pressure of the first tier cities. At the same time, it plays an important role in relieving traffic pressure and environmental pollution caused by overpopulation.