This Year, The Luxury Market Is Full Of Two Words Of "Price Reduction".

As we all know, the luxury market in recent two years is very sluggish. Outside the market is full of discounts, promotions, and two words of price. It is full of the market. The prices of those unreachable handbags suddenly became close to the people.

Luxury brands still play the game of people first.

It will not sit still. Before it was bought at least 5000 yuan or so, it would be able to buy a light luxury brand bag. Now, under pressure, basically two thousand or three thousand yuan will be able to make a deal, some even less than one thousand.

In addition, internationally renowned fast fashion brands are also rushing to the domestic market, and its price is not too much to be described as "cabbage price".

In such an environment where international giants are flocking in and the Internet business enterprises are "like wolves and tigers", the local women's clothing brands naturally do not dare to neglect.

A few days ago, Lin Shuling, vice president of Gloria, said in an interview with reporters that under the tide of "Internet +", in order to cope with the changes in the overall market environment, Gloria introduced the concept of O2O and guided each other online and offline. The future "full channel" is the general direction of brand development.

Although Nelson recently released a survey report, entity shops will not be replaced by electricity providers in a short time, but at the same time, it is also pointed out that the electricity supplier has a greater development advantage than the physical shops to a certain extent.

Nowadays, young consumers attach great importance to participatory and they want to have the right to speak in the process of brand marketing.

Therefore, the best strategy for local women's clothing brands with strong strength is not to open physical stores but to sell online, but they must attract consumers through more flexible means, such as digital technology to help consumers find more shops, inquire prices and share shopping experiences.

We hope to consolidate its own local market through the development of "all channels", and MO&Co. hopes to improve its competitiveness in the local market by developing overseas markets.

EPO's two largest women's clothing brands, MO&Co. and Edition10, have opened 4 Direct stores overseas this year, and are expected to open 6 more direct outlets overseas this year.

In addition, MO&Co.'s official website has also launched a global sales function.

This kind of courage to open up overseas markets also reflects the brand's self-confidence from the side.

And another famous local dress.

Although it was built up by Internet retailing and occupied the advantages of the Internet, Fang Jianhua, the founder, admitted that the brand could not always focus on the Internet. In the next two to three years, it would be possible to go to the bottom line and assemble the consumers and people who liked the idea of "slow life" advocated by emann to a living hall to provide a place for online interaction and communication.

It can be seen that no matter how the business model changes, it is ultimately necessary to return to the experience, who can win the experience, and who is the winner.