Why Is Zhejiang'S Economy Ranked The First Tier In The Country?

As we all know, Zhejiang is a large private economy province, and has always been a pioneer of China's market economy. Under the background of the national economic transformation tide, Zhejiang is still a representative of China's innovation and entrepreneurship and Internet information economy. Why can Zhejiang lead the transformation and upgrading of China's economy? The answer is below!

Yiwu Commodity City Alibaba Both of them were born in Zhejiang, almost the tradition and innovation. In every round of economic reform, Zhejiang has found its own rhythm in time. Behind this transformation and growth report card, Zhejiang has also experienced labor pains.

As a traditional manufacturing province, Zhejiang has nearly 90 counties (cities and districts). Almost every county has its own characteristic industries, covering industries such as light textile, leather shoes, warp knitting, electrical appliances, lighters and so on. Once, "made in Zhejiang" quickly occupied the global market with its low cost advantage, and became famous for its "village fires and household smoke".

However, in recent years, massive industries are facing unprecedented pressure of transformation and upgrading. The rise of the Internet industry represented by Alibaba is regarded as a springboard by these industries, and the Internet economy is everywhere in Zhejiang.

In the process of the game between the new and old industries, what did Zhejiang private enterprises pay and what they got? Why did Internet companies spread so far in Zhejiang? What opportunities and impacts would this phenomenon bring to the traditional manufacturing industry? How should the traditional manufacturing industry deal with it?

In twenty-first Century, the economic report reporters visited Zhejiang's massive economic sample of Shaoxing local textile and Haining leather, and the more than 10 local enterprises in Hangzhou Binjiang high tech Zone and Yuhang dream town, including traditional manufacturing, e-commerce and Internet technology enterprises.

Leading engineer's "engineer gene"

Zhejiang's entrepreneurial innovation is inseparable from Hangzhou. Hangzhou's entrepreneurial innovation is inseparable from Binjiang.

Semi annual report shows that Hangzhou's GDP grew by 10.3% in the first half of this year, and returned to two digits. Among them, the scale of software and information services, digital content and electronic information products manufacturing industry has a relatively large scale. From the perspective of growth, the growth of digital content, software and information services, mobile Internet and e-commerce industry has increased by 58.4%, 37%, 36.6% and 33.9% respectively.

From a national perspective, this round of economic growth and capital market are all related to "Internet +".

Since the adjustment of the management system of Hangzhou national hi tech Zone and Hangzhou Binjiang District in 2002, we have implemented "two brands and a team". We have been leading the high-tech industry, especially the Internet industry, and have cultivated a large number of well-known enterprises such as Alibaba, Hikvision and Hua three communications.

At the end of May this year, when visiting Zhejiang, Xi Jinping, general secretary of the CPC Central Committee, inspected and investigated the "leader of the national security industry", the Hikvision digital technology Limited by Share Ltd of Hangzhou, and expressed their approval for their leading core technology in the industry.

Zheng Yibo, vice president of Hikvision, said in an interview with the economic news reporters in twenty-first Century that the development of Hai Kang in the past 14 years is a process of technological extension. From a single video product to a system solution, to video content service and civilian market, the pace of the times has been set.

Behind this, we need strong technological R & D capability. According to Zheng Yibo, Hikvision was founded in 2001, and the 28 entrepreneurial teams came from 52 Chinese electricity companies. Among them, 25 were engineers, which can be said to be "engineer gene" in the blood, and have a high sense of smell for R & D and innovation. At present, Hikvision sells 7%-8% sales every year, and has over 5300 R & D teams. It is one of the largest R & D teams in the security industry.

Today, Hikvision's drive to Hangzhou, Zhejiang and even the whole country should not be underestimated. On the one hand, it is the demonstration effect of the local entrepreneurial innovation atmosphere; on the other hand, Hikvision 60%-70%'s products are entrusted with external processing, and its development has led to the increase of the number of supporting enterprises and the expansion of the scale.

This drive also took place in other high-tech enterprises in Binjiang, founded in 2003, Hangzhou Hua three Communications Technology Co., Ltd., now about 10000000000 of the volume, production is almost all outsourcing, now has 4000 partners, nearly 400 cooperative network schools, to help more than 20 thousand students employment.

China three group from the beginning of 100 million yuan sales revenue to 12 billion 300 million yuan in 2014, also carries the process of continuous innovation.

In an interview with the twenty-first Century economic report reporter, Wanning Na, director of the planning department, said that the development path of Hua three is closely related to the road of China's information development. From 2003, the large-scale construction of e-government to the concentration of financial data, from the Internet data center to the administrative cloud, China's three are involved.

Wanning pointed out that "Internet +" is relatively mature in the way of obtaining service delivery, but there are not many substantive changes in the transformation and upgrading of the core productivity of the industry itself, which is also an opportunity for technological enterprises.

Hua three is currently working with partners to build an Internet of things factory to collect pipeline information and strive to improve production efficiency. In addition, it is also working with Shenyang machine tool (25.19, 0.39, 1.57%) to strive to make a case of Chinese intelligent manufacturing. This is also the goal raised by the deputy head of the Ministry of industry and commerce, Huai Jin Peng, to China three.

For Hai Kang, Hua three and other enterprises, the attraction of Zhejiang lies in its marketization degree, industrial atmosphere, pragmatic style of Zhejiang people, government efficiency, manpower cost, living environment and so on. Hikvision director Chen Zongnian has publicly stated that the charm of Hangzhou lies in the fact that large enterprises and small and medium-sized enterprises can find their own space for development.

Of course, they also admit that the transformation and upgrading of enterprises brought by Internet technology is still in its infancy.

VC, industry matching dream

With the development of large enterprises, all kinds of start-up companies and electric providers reproduced the phenomenon of Zhejiang market economy, which was "village fires and family smoke".

Among them, the dream town of Yuhang is one of the important starting points for Hangzhou to develop information economy and smart economy in recent two years. And this Internet town has sprung up all over the country with the tide of Internet.

With the help of the dream town policy and exposure, Hangzhou Shan Di Technology Co., Ltd. has been able to survive in just 5 months and expand from 2 to 29. CEO Yu Yang told the twenty-first Century business news reporter that the dream town helped them achieve their roots.

In Yu Yang's view, Zhejiang's market economy has been active, and the success of Ali has given every entrepreneur an example to realize his dream. As a Hangzhou man, he has made a logical decision to start his own business here.

Another enterprise in the dream town, CEO Wu Zongming of Hangzhou Ink Technology Co., Ltd., told reporters in twenty-first Century that in Hangzhou, relying on Zhejiang University and other tertiary institutions, the acceptance rate of new technology was very fast.

Moreover, the development of new industries in Zhejiang has the support of traditional industries. Whether it is the 3D printing technology of Shan Di, or the mechanical processing and die needed by the ink and ink, it can quickly find processing factories in Zhejiang, which is unattainable in Beijing and Shenzhen.

For investment companies, the considerations of industrial atmosphere and investment environment are more intuitive.

In the dream town, the CEO Zhang Jie invested more than 10 years ago in this field. Now it focuses on the angel investment in the early days of mobile Internet, and has invested in 15 mobile Internet start-ups. Currently it is mainly invested in Hangzhou.

In her eyes, the early stage of investment is more about CEO and whether the team can support what he wants to do. In addition, it is the business model that entrepreneurs give. In Zhejiang, there are a large number of such people.

She believes that the core of Zhejiang lies in its good entrepreneurial environment. Moreover, Zhejiang's economy is relatively advanced and its thinking is relatively active. Especially the universities represented by Zhejiang University and the regional benchmarking enterprises represented by Ali have a good leading role.

However, the Zhejiang department also has disadvantages such as lack of stamina and shortage of industrial chain. "Zhejiang is more than Shanghai at the financial level, but Beijing is the policy level." Yu Yang said.

But Zhang Jie stressed that Zhejiang's advantage is that industrial investment has the foundation of manufacturing. "Industrial investment will become an increasingly important force." Since 2008, a local government guidance fund has been set up to guide investment.

Traditional industries are still in pain. Transformation

For many industries, the Internet is the trend of the future, but it is not a panacea. At present, the proportion of online sales is still very small, no matter whether it is Shaoxing textile or Haining leather, it also means that there is still much room for it.

In twenty-first Century, the economic news reporter learned that the situation of splitting under the line is very serious, and more traditional enterprises are unable to start the transformation. Most of them choose to enter the electricity supplier because of the changes in the international environment, and the supply of land, energy and environmental capacity to the government at the government level.

Many owners of small and medium enterprises such as Shaoxing textile and Haining leather told the twenty-first Century business reporter that many traditional industries are already setting sun industry. Homogenization is too serious, customer demand is becoming more diversified, orders are gradually dispersed, and profits of individual enterprises have declined. However, due to past foundations, enterprises are not yet able to survive.

Wu Qiangli, general manager of Chuang Si Qi Garments Co., Ltd., Haining, pointed out that the seasonal problems of the leather industry itself, the diversity of consumer demand, the lack of protection of original intellectual property rights, the reduction of R & D personnel and the rise of labor costs all restrict the development of leather industry, and the leather industry can not fully realize machine production and limit its efficiency.

In addition, leather and textile industry as traditional high polluting industries, the government adopted restrictions on electricity, land, sewage and other practices also brought pressure on enterprises.

"In particular, in the past two years, it takes only a week to make a fabric in the peak season. Now it may take a month, because every company has a limit on its daily emission quota." Wang Hua, general manager of Shaoxing wild Sichuan import and Export Co., Ltd. said that it is good to eliminate some backward and heavily polluting enterprises, but it will also increase the cost of enterprises.

On the other hand, the impact is mainly from the Internet.

Wu Qiangli pointed out that Internet technology should have played a catalytic role in traditional enterprises. However, a large number of small and micro enterprises in Zhejiang did not have such a foundation in the early stage, and technological progress became a blow.

Due to the fear of the backward era, traditional enterprises enter the online market, but they do not understand the modern network sales mode, resulting in limited scale and even difficulty in the operation of enterprises because of their scattered energy.

Cai Yuqiong, assistant general manager of the traditional Zhejiang snow leopard Garment Co., Ltd. told the twenty-first Century economic report reporter that leather is the difficult part of the electricity supplier. One is the standardization of the Internet market. The two is Taobao's control over the quality threshold. The three is that the enterprise itself is not familiar with the "rules of the game" for the electricity supplier. At present, the intuition of enterprises is that the support from the government and relevant associations is not obvious.

Despite the formation of the electricity supplier team, a lot of businesses are still online. Snow leopard currently has more than 300 employees on its list, and there are only a dozen people in the Ministry of electricity.

Under such circumstances, enterprises are also adopting some means of self-help. For example, snow leopard, as the governing unit of the Haining Leather Association, participates in drafting industry standards, efforts to improve market standards and avoid vicious competition. At the same time, enterprises form their own team of designers to add fashionable elements to innovate.

But in twenty-first Century, the business reporter reported that in the interview, the overall situation of the traditional enterprises has not been alleviated. Some of them have been eliminated or forced to undergo painful transformation in the current market. On the other hand, such a manufacturing system can provide ancillary services for the general "Internet +".

Consensus Internet trend

Although the profits of individual industries in traditional industries are decreasing, the overall sales volume of enterprises remains stable, coupled with the obvious growth of the service industry and the increasing proportion. The overall growth of Zhejiang's economy is relatively reasonable.

In the first half of the year, the third industry contributed to Zhejiang's economic growth, especially the proportion of the added value of the service sector was 50%, an increase of 2 percentage points over the same period last year, and the contribution rate to GDP growth reached 64.9%, up 12.1 percentage points from the same period last year.

"From a national perspective, the increase in the proportion of the service sector is a good sign, and some of the traditional, excess and unsuitable modern consumption needs are left behind. Some of the middle and high-end ones are left behind, though the proportion has dropped and the growth has not been fast, but the quality of the growth is good." Pan Yigang, deputy director of the Macroeconomic Research Institute of Zhejiang development and Reform Commission, said.

Zhejiang's industrial data also showed a steady recovery. In the first half of this year, Zhejiang's above scale industrial added value increased by 5%. Meanwhile, Zhejiang's industrial electricity consumption increased by only 1.2% in the first half of the year, and the energy consumption of industrial units dropped by 2.6%, which is in sharp contrast to the growth of industries, especially the industry.

For Zhejiang, such a phenomenon is not common. Zhejiang's regulation industry is represented by high energy consumption metallurgy, chemical industry, rubber and plastics. In accordance with the previous rule, high electricity consumption will be applied to industry, and electricity consumption will be reduced to a consolidation and downward trend. The industry attributed the situation of Zhejiang to the initiative to eliminate backward production capacity, which is a good phenomenon.

Despite the downward pressure on the economy, many more high-end manufacturing, potential service industries and new format enterprises are developing very well. In the data, the added value of industrial equipment manufacturing, high-tech and strategic emerging industries above scale has increased year after year.

In particular, the contribution rate of high-tech industries to the regulation of industrial growth reached 52.9%. Investment in industrial technology transformation increased by 13.7%, and the growth rate was 6.9 percentage points faster than that in the first quarter, accounting for 70.8% of industrial investment.

The relevant departments of Zhejiang province said that in 2009, the massive economic transformation and upgrading of modern industrial clusters were vigorously promoted. At present, preliminary results have been achieved, especially the Internet will become the biggest driving force for the transformation of Zhejiang's traditional industries and the development of high-tech industries.

In the whole of Zhejiang, the performance of Hangzhou's information economy industry is even more eye-catching. In the first half of the year, the information economy of Hangzhou continued to maintain a relatively fast growth. Among them, the above scale enterprises realized the main business revenue of 223 billion 608 million yuan, an increase of 21.7%.

On the one hand, it ranks fifth in the 106 national high-tech zones in the country, ranking fifth in the Hangzhou high tech (49.020, 2.92,6.33%) area (Binjiang), with Alibaba, Hikvision, China three communications and other industry leaders, and is building the national information and economic intelligent economic demonstration zone. On the other side, the "governor's project", "dream town" in Yuhang District, is creating the top priority of the Internet venture and the high level of innovation capital gathering.

At the same time, relying on Alibaba platform, with the help of massive economic and traditional industrial foundation, the electricity supplier has sold traditional products to all parts of the country, and has become a bright sight in the whole country.

In twenty-first Century, the economic news reporter learned that during the visit, although many traditional enterprises were forced to enter the electricity field under the big situation, or just regarded the Internet as another channel outside the traditional channels, they did not know how to make use of the Internet thinking to promote the development of enterprises, but no one thought that the innovation of Internet is inevitable.

Market leading still needs system matching

No matter what the traditional mode is, Electricity supplier mode It is an indisputable fact that the benefits brought by it are increasing.

In the first half of the year, the total scale of online retailing continued to expand in Zhejiang, and the retail sales in the Province amounted to 300 billion 203 million yuan, an increase of 51.39% over the same period last year. The net consumption of the residents in the province reached 169 billion 607 million yuan, an increase of 45.13% over the same period last year, and the surplus of the online retail business expanded steadily, achieving a difference of 130 billion 596 million yuan. In the first half of this year, cross-border e-commerce in Zhejiang exported 1 billion 320 million yuan, an increase of 144.4 times compared with the same period last year.

In such a situation, many traditional enterprises are seeking the path of the Internet, or directly using the traditional industries to conduct pure electronic business operations, especially with the help of Ali platform.

Shaoxing's textile goddess, Taobao's number one curtains, is one of them.

Xie Heming, director of its operations, told the twenty-first Century economic news reporter that several non professional partners from 2009 began to make electricity providers, which also focused on the electricity market and the resource base in Shaoxing.

The main business of the company is to process the cloth after wholesale, to follow the pure custom route, and to use intelligent information technology. "The next step is to make some APP terminals, intelligent software, and really use Internet thinking."

Within a few years, the company has expanded to four or five dozen teams. Similarly, in Shaoxing, Shaoxing County wild Chuan import and Export Co., Ltd. in Haining, the three wins, leather leopard, Chuang Siqi, Pacio and other companies in leather products are expanding their Internet platforms, and their personnel and investment are increasing.

Such enterprises are also increasing.

Nokawa started selling through Alibaba at the end of 2013, but last year, the electricity supplier channel invested about two hundred thousand. The effect is not obvious. If next year is still not improving, the company will consider whether to continue to do so.

Wang Honghui, deputy general manager of Limited by Share Ltd, China Leather City in Haining, told the twenty-first Century economic report that the price of leather clothing is relatively high, the customer experience is high, consumers are more willing to go to the physical store, and the cost of operation of the electric business is no lower than that of the entity enterprises, such as the high cost of online marketing and the high return rate.

However, according to the statistics of leather city, the development of electric business has promoted the leather industry of Haining as a whole. "Young consumers have not paid much attention to leather clothing, and the opening of e-commerce platform has attracted some people." Wang Honghui said.

In order to better adapt to the Internet, some traditional enterprises begin to try O2O mode, do Internet experiential marketing or resource integration. For example, Haining wide cloud Network Technology Co., Ltd. has built a leather clothing service platform to integrate the resources of e-commerce platform and fur clothing manufacturers, and expand sales channels.

However, in traditional enterprises, there are still a large number of enterprises have not yet touched the net, the main reason is that they do not know how to start, and lack of talents who really understand the operation of the Internet.

"Raw materials will not do the Internet, do not understand the Internet leather, if the combination of the two will certainly have a good prospect." Li Haojie, general manager of San win leather company, Haining leather shoes city, said.

As Pan Yigang said, under the market oriented institutional environment, Zhejiang's transformation and upgrading has some good signs. Zhejiang, where capital is relatively developed and rich in entrepreneurial spirit, is sure to have a first mover advantage. But this needs to rely on the national market environment, as well as the system and mechanism for this service.