Shanghai K11 "Grafting" Art Makes Popularity.

"At present, more art forms of shopping centers come from the west, including oil painting, classical music, sculpture, stage play and so on. On the one hand, they are more mature because of the presentation mode and business mode, and on the other hand, they are also derived from the shortage of other ethnic retail brands."

But Zhang Jiapeng also told reporters that with the revival and status improvement of Chinese traditional art, including Tang costume, folk music, calligraphy and national art will gradually enter the view of shopping center. With the rise of more domestic retail brands, more forms of art that are more in line with Chinese culture genes will occupy a bigger stage in shopping centers.

In addition, more art brokers, commercial real estate consultants, developers, and brand retailers are developing cross-border cooperation. The full range of docking resources and innovative business models will also become a trend.

It is worth noting that at present, the domestic art market is mixed up with a lack of unified evaluation system.

To this end, RET Rui Yide China commercial real estate research center and YYY culture jointly launched the "shopping center art theme activity evaluation system", which is a systematic tool to evaluate the artistic value of shopping centers, so as to provide reference for shopping centers to introduce art theme formats.

In shopping centers, we are seeing more and more art exhibitions.

Yesterday, RET Rui Yide together with the Asian culture jointly published the "commercial space art theme research report" shows that at present, the first tier city art theme in the shopping center has risen to 2.6%, although the absolute proportion is low, but in a rapid development period.

The reporter learned from the "report" that the shopping center

There are seven main categories. Among them, the long residence art form has artistic decoration and artistic space, and it is mostly independent space, mostly for tolling, and the performance is longer. Short term art forms include static exhibition, small salon, performance, art fair and flash activities, which are rich in type, usually in public space, free of charge, short duration and frequent replacement.

Reporters noted that in the above seven types of art forms, static exhibition and art fair operation frequency was the highest, reaching 41% and 31% respectively.

Among them,

It is the longest art form in the exhibition, and its stable and continuous rents are more popular with shopping centers.

According to RET Rui Yide China commercial real estate research center, the public space area of 42 key cities in China is statistically estimated. About 195 thousand square meters of public space can be utilized, and the potential rental income is 7 billion 120 million yuan / year.

According to the reporter, Shanghai K11 in 2014 3-6 Monet exhibition, the daily turnover increased by 20%, and promoted the commercial rents increased by 70%, while the same period office rents rose only 30%.

Since its opening, sales doubled in the first three years, and has maintained a growth rate of more than 20%. The average monthly passenger flow rate is more than 1 million passengers, and has harvested 28 thousand VIP customers, which is significantly higher than the average retail level in Hongkong.

In addition, the rental of art fairs is not bad, even 2-3 times higher than the first floor rent of shopping centers.

At the same time, the Art Fair has created brand promotion and product display opportunities for the relevant businesses of shopping centers, and has also become one of the popular promotion platforms for businesses while obtaining double rental income.