Commercial Department Stores Are Now Empty And Paris Is Suffering From Cold Wave In Spring.

The "big chime clock" awakens the old business memory, but the Changshou Road commercial street has changed with its geographical location.

After the widening of Changshou Road, from the past commercial blocks to traffic arteries, the business atmosphere was weakened, and the geographic population thickness of Changshou Road was bounded by the North Suzhou river. The potential of commercial consumption still needs to be excavated.

In addition to the "handicap" of the region itself, the "bottleneck" of Changshou Road's physical business is also the embarrassment facing all the real businesses at the moment, that is, the impact of the electricity supplier.

The impact of the electricity supplier on the consumption of medium and low-grade commercial entities is particularly obvious, but the game between the electricity supplier and the entity has not yet been over. The real business can also make adjustments in the format of the electricity supplier era. Proper introduction of online O2O and pformation of electronic consumption can also be a new direction for increasing the profit of the entity business.

There was a lot of noise, but now it's empty.

Reporters on the longevity Road, "Paris spring" see, the first floor atrium has almost become a discount area, some non famous brand clothing shoes are in the first floor hall full cabinet, and played the 2 folded words.

On weekdays, there are few people in department stores and few customers enter.

The most bustling areas in the shopping malls are concentrated in the ZARA, H&M and other brand areas on the first floor and the two floor. They are reluctant to maintain popularity because of the low price and promotional discounts of fast fashion brands.

Slowly go up to the third floor, "a tea one" next to the "clothing" words of the empty shop is for rent, enough to have more than 100 square meters.

The one-stop fashion children's clothing brand, written on the side of Balabala, has wrapped hundreds of square meters of wall covering the shop, but it has been vacant for a long time and has not been decorated. On the right side, there are two shops rolling shutters closed.

On the other side of the third floor, the shop with the words "spring / summer hot discount shop" has been vacant for many times, and hundreds of square meters of shops are locked.

On the third floor, the main atrium appeared mostly empty, and the reporter went deep into the third floor children's Park.

"The" all changed thinking "has been closed for several months, and the shop which is written around the word" alien theme Experience Hall "is actually vacant and has never been able to open it.

A third floor staff told reporters.

Reporters noted that the entire third floor children's products, there are only 2 small children's clothing shop, and the court is cold, few people ask.

The four floor is sporting goods area plus a small amount of food and beverage. The reporter found that the four floor Atrium "bean fishing square" on both sides of the large shops began to vacant.

And throughout the four floor area, apart from Nike and Adidas discount stores, there are some popular support, and there are a few sports brands such as Con verse, Puma and so on. The higher the inside to the empty shop, the four side of the hall is almost "no man's land".

Department stores appeared empty shop, the restaurant area also showed a decline in popularity and empty shop.

Reporters noted that a small number of empty shops began to appear near the five floor Atrium "pin Shu", and a large number of empty shops began to appear on the right side of the "six yuan" courtyard.

During the noon of the working day, the weak popularity has also been reflected in the catering.

For the bottleneck of Changshou Road's "Paris spring", Hongkong New World Department Store official told reporters that in the past, due to the adjustment of the internal structure, some plans are still being planned, so there will be adjustment of shops, and then there will be empty shops.

Reporters learned that this six storey commercial podium in the south of Changshou Road and West North Shaanxi Road, 5 years ago from 2006 to 2011, Hongkong New World Department Store held the "Paris spring" predecessor "Chan nel1 FM one" square has been changed hands three degrees.

"Channel1 FM Yi" square, the oldest known as "longevity Commercial Plaza".

In September 2006, excellent finance acquired its full stake in the fortune 5 million 106 thousand company through its wholly owned Affiliated Companies outstanding property. The rich domain had already purchased the longevity commercial square podium property through its Affiliated Companies high and spent 462 million yuan, and roughly estimated that the total cost of the long life commercial square podium purchased by excellent finance was about 467 million yuan.

In September 2008, the former president of the Grand Plaza, Mr. Shi Wen Tsung, resigned to Zhengda and set up a surplus stone to become a commercial real estate operation and management institution designated by Blackstone China, which is responsible for the overall operation and asset management of all commercial real estate in China.

After Blackstone bought us 95% stake in longevity commercial plaza for us $950 million, the average price is about 24390 yuan per square meter.

After reconstructing the external facade and spatial layout, it was renamed "FM one" in May 2009 and re opened to the outside world.

However, for only 3 years, "FM Yi" was sold by Blackstone because of poor management and sold to the new world department store in Hongkong at a total price of 1 billion 460 million yuan, equivalent to 34762 yuan per square meter.

But with Blackstone's cost of upgrading the 42 thousand square meter commercial plaza, the seemingly premium paction can only be counted as a parity paction.

Hongkong new world department store has not made a positive response, but said that the new appearance of the commercial plaza will be announced again in suitable circumstances.

In the same area as "Paris spring", another big shopping center in Changshou Road, Asia New Life Plaza, has also been in the bottleneck in recent years. The commercial center with an area of 19 thousand square meters is gradually showing the downward trend of consumption level, and it is getting farther away from the downtown and high-end business circle.

Insiders disclosed that the new life Plaza in the bottleneck period will start the "change of face".

Reporters learned that in March of this year, the industry announced that Shanghai Ming Hong Investment Co., Ltd. recovered the use rights of Yaxin 83%, or would spend more than 800 million yuan to re plan and adjust the business mode and location of the sub new life Plaza, and want to layout the high-end commercial Changshou Road landmark.

But at present,

The reconstruction plan seems to have not yet been formally launched.

The "Paris spring" and "Ya Xin life square" are located in the Changshou Road commercial block, which is the memory of old Shanghai.

From west to Changde Road, Xikang Road, South to Anyuan Road, and east to North Shaanxi Road, the "great chime clock" plot has been stored in the memory of Shanghai people.

The automatic clock strikes every quarter of a minute, making the "big bell" famous for a long time. Although the clock tower was demolished early, the busy market of Shanghai West business has its commercial origin.

Reporters learned that close neighbors

In the west of the "Paris spring", the south of Changshou Road, the east of Xikang Road, and the north of Vitoria square, the "big chime square" will be launched.

Insiders disclosed that the new "big chime square" investment amount or more than 484 million, commercial building area of over 38 thousand and 700 square meters.

Jiang Xinguo pointed out to reporters that the commercial tradition of Changshou Road region is not strong.

"Predecessor has changed hands many times, but also because of the old change is not deep, commodity prices trend low.

"Yaxin" is a little better because of its positioning of lifestyle consumption, relying on the surrounding commercial and residential to meet the consumption of life.

However, the old pformation of Changshou Road's whole region is not completed, and the population thickness is insufficient, and there is obvious stratification of the consumption crowd, which makes Changshou Road's business cluster go from bad to worse.

"Paris spring" is urgent to replace the cage for birds and revitalize the format. "Ya Xin life square" also needs to "change face". In addition, the construction of the future "great chime square" is in line with the trend of regional development.

Jiang Xinguo told reporters that the biggest advantage of saving the business circle at the moment is the need for strong consumption intervention, characterized by price, positioning affordable business, meeting regional consumption and enhancing the sense of consumption experience, increasing the awareness of situational commercial real estate, and paying attention to the organic combination of regional culture and Commerce.