What Can The Clothing Market Price Win?

It is still in midsummer, but there are many clothes at the moment.

Brand clothing has been running into the discount season, general price cuts and discounts may be difficult to stir up your nerves, but "Muji prices to cut 20% news" quickly attracted the attention of consumers.

It has been reported that the Muji plan has cut 20% of the more than 260 categories of goods in China since August 1st this year, with the aim of "further expanding the consumption level through price advantage".

The Japanese brand, which sells mainly groceries and clothing products, is loved by many middle class and young artists in the Chinese market. Although it is often compared with fast fashion, its price is higher than that of fast fashion brands.

After a wave of luxury brands cut their prices in China, Muji is probably just another brand in the other area that uses price strategies to compete for the market.

Since August 1st, more than 260 categories of Muji have been cut by 20%.

It has been reported that Japan's "Muji" master plan announced that after August of this year, the price of clothing and other commodities of about more than 260 categories sold in the Chinese market will be reduced by 20% on average. "We hope to expand the consumption level with the price advantage and quickly occupy the Chinese market."

The price reduction will be dominated by hot commodities. Muji will cut 118 categories in August and 145 categories in December, with an average fall of 20%.

Among them, August will first reduce prices for clothing and groceries.

According to relevant reports, this is the second price cut for Muji in nearly a year.

Last time, in the autumn of last year, Muji has tried to reduce water prices in the country, and the average price of 107 commodities has been reduced by 17.5%.

Matsui Chusan, President of Japan's imprint Co., Ltd., said more people could be bought as long as they were cut down.

The price and category of this year's price cut exceed 2014, and the price will continue for two years after price reduction.

Yesterday, when reporters checked with the Hangzhou the Mixc shop and Lixing famous Plaza store, the staff said that the store had not yet received the notice of price adjustment.

MUJI is being promoted, with a minimum of seventy percent off?

At present, Muji shops in Hangzhou are making summer promotions.

In the shop of the Star Plaza, there are many red sales promotions written on the SALE display, but for the specific discount, the salesperson is not sure.

According to insiders, this time

The minimum discount is seventy percent off.

Compared with past promotions, the discount rate is almost the lowest in history compared to 50 percent off and 30 percent off.

Clothing products are the most important part of the discount.

"Sales of clothing items are not good for groceries."

A clerk in Muji works said.

In the commodity system consisting of two main categories of groceries and clothing and groceries, stationery, household goods and other main groceries are highly sought after by consumers because of their unique design and good quality. The relatively simple and simple clothing products are considered by many consumers to be "low cost performance" and less competitive than fast fashion brands.

According to the retail industry, Muji is probably slowing down the pace of opening up in the mainland of China. A popular shopping mall in Hangzhou would like to be stationed. However, MUJI products require the shopping mall to give decoration subsidies, otherwise it will not be stationed. "This also reflects that it is not optimistic about the current market sales expectations."

The market competition for fast fashion brands must be "cost-effective".

This year, a number of luxury brands have lowered their prices in China, showing a positive attitude towards the Chinese market.

MUJI's price cut strategy is also aimed at covering more consumers.

The debate over whether "Muji is fast fashion or closer to light luxury" has long existed among consumers, which may also indicate that its location and price need to be more accurate.

Among the fast fashion brands, with their rapid expansion, the competition between them is becoming more and more intense.

According to statistics, the most influential ZARA has more than 400 stores in China, and H&M is developing very fast. At present, there are more than 200 stores, and the number of stores that have homologous with MUJI products from Japan has reached 363.

In addition, the fast fashion brands like Primark (Irish fast fashion brand) and Old Navy (Gap's fast fashion brand) are also rising rapidly: buying their T-shirts costs only 8 dollars.

In the face of more competitive competitors, how to compete for the market? In addition to the strategy of 20% reduction in Muji, UNIQLO will also issue a cartoon and print design t-shirt series UT, which will be discounted at a price of as low as 39-79 yuan this summer.

The H&M is to increase the price performance of its products by attracting more attention to cross-border cooperation. Its latest announcement is that it will be released in autumn and winter in November and eleventh.

The limited series of cooperation.

Discount is indeed a good news for our consumers. Is there really any profit for the development of enterprises?