Analysis Of Competition Pattern In Children's Wear Industry

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The development history is later than the formal dress and casual wear, so it is in the stage of different brands.

In the theory of brand development stage, children's clothing is only in the early stage of the development of the industry. Brand competition is more focused on the competition of products themselves and the number of channels.

The initial stage of consumption.

The concentration of children's clothing industry is very low, and all brands deal with the channel expansion stage. Regional brand competition is more intense, but from the industry as a whole, children's clothing industry is not competitive enough.

In China's children's wear market, international brands occupy half of the market and are almost monopolized.

And the brand influence of domestic brands is not strong enough.

At present, 60% of children's wear factories in China are in a state of no brand, many of which are mainly processed and OEM.

Despite the emergence of a number of children's clothing brands like emperor tau in recent years, there is still a shortage of leading children in China's children's wear market.

Children's clothing industry has low market concentration.

Currently, the top eight

The market share is only 5.33%.

With the development of the industry and the importance of brand and channel expansion, the market share will be concentrated on the dominant brands.

But at present, the market share of individual brands is not high in children's wear market, and the gap between brands is relatively small.

The brand structure of children's wear industry is coming into being, and will come from the region, grade, and so on.

Type and so on, forming echelon mode.

The pformation of brands between the echelons and the new brands will become more difficult.

Children's wear market is expanding rapidly in the market.

Brands, adult clothing brands and children's products brands have entered the children's clothing market. Competition, especially channel competition, is inevitable.

The following key points need to be achieved in the development of children's clothing industry.

1. more color use

2. mixed dynamic colors

3. exciting visual tension

4. brand new tailoring, brand new design, brand new products.

5. more fashion elements are more suitable for the needs of the masses.

Only by doing the most basic product design can we attract more consumers and develop for a long time.