Nantong Home Textile Business Vision Government Guidance To Do Business Ecosystem

From the market style of stalls to one of the largest home textile cities in the world, Nantong's home textile city (Chujiang town) has never stopped its pioneering and innovative footsteps.

As early as 2011, " Internet + " Before this fashionable noun has appeared, home textiles Electronic Commerce (hereinafter referred to as the electricity supplier) took root in the town of Chuan Jiang, Tongzhou District. In just a few years, the operator of electric business has developed to more than 3000, which fully accounts for half of the individual industrial and commercial households in Nantong Textile City. In 2014, Alibaba group released the first batch of 19 list of China's "Taobao town" list. Chuan Jiang Town (Nantong Home Textile City) ranks among them.

"This is not only the result of the current economic environment, but also closely related to the positive guidance of local governments." Local officials say that today's Chuan Jiang people are investing more in the public entrepreneurship and in the ranks of innovation. They know that the "Internet + traditional home textile industry" is a new direction for future development.

　　 Entrepreneurship and innovation are everywhere.

"You can't see money, you can't see anyone, how you can make business, and now you're convinced." Xi Xiuqin, a villager of Yicheng village, one of the three "Taobao villages" of Chuan Jiang town in Tongzhou District, Nantong, Jiangsu, was widely quoted in the media interview.

3 years ago, when his son Yang Yongjin was transformed from computer embroidery to online sales, his family did not understand. Now, Yang Yongjin has set up his own shop on Taobao and Tmall, and employs two staff to do customer service. The highest monthly sales volume is more than 6000.

According to the introduction, the title of "Taobao village" and "Taobao town" is not carried out through local application or expert evaluation, but is formed by Taobao network analysis based on background data. There are 3 standards for identification. In the rural areas, the administrative village is the unit of operation. The annual turnover of e-commerce is more than 10 million yuan; the number of active online shops in the village is more than 100, or the number of active online shops reaches more than 10% of the local households. A town, township or street appears "Taobao village" greater than or equal to 3, that is, "Taobao town". Chuan Jiang Town (Nantong Home Textile City) was identified as Taobao town by Ali Research Institute at the end of 2014. Among them, there were 3 villages in "Taobao village", including three, Yi Cheng and Zhi Nan.

This means that Yang Yongjin is just a microcosm of Chuan Jiang town.

Compared with the former, Chen Kaijie, the head of the home textile company of meow star, has been testing the water supplier for less than 4 months. As the two generation of home textiles, he said that although the benefits of the "shop + factory" mode of our parents can still be achieved, we still have to adapt to the new trend of e-commerce. "I have attended several training sessions for e-commerce providers. After all, there are many things to learn." Chen Kaijie said that at present, there are 3 online shops, such as "beauty" and other professional e-commerce platforms, although not many orders, but after all, they are out of this step.

Nantong Home Textile City, transformation and innovation everywhere.

Xintiandi mall is a developer of "commercial real estate". Facing the downward pressure of the economy, it has been transformed into "commercial service" in a timely manner. Under the help of the Tongzhou District Bureau of social affairs and the labor and employment center, Xintiandi electric mall has set up a business incubator base, and has now entered 102 home appliance business enterprises, including 42 cross-border electric business enterprises.

When it comes to cross-border electricity providers, many people may be confused. Zhu Jian, founder of Nantong Chuanglan Agel Ecommerce Ltd in Xintiandi electric mall, said: "what is cross border electricity supplier? The popular point is that we sell our products through foreign platforms to foreigners. But we need at least one week's training to really get involved.

He believes that the overseas market is bigger, and the future of home textile business will be abroad. Since the end of last year, it entered the Xintiandi mall, specializing in cross-border electricity business, and achieved a turnover of 1 million dollars in the first 5 months. In addition, Zhu Jian is also mainly responsible for the training of cross-border e-commerce business in Xintiandi, with the help of 7 college students, the overseas platform account has been registered successfully and is about to be opened.

"Physical stores gradually reduce, electricity supplier operators gradually increased." A few days ago, Chen Qian, member of the Management Committee of Nantong Home Textile City, said that Chuan Jiang Town (Nantong Home Textile City) had nearly 6000 individual businesses, of which 3000 were e-commerce operators. According to the consultancy statistics of the China Textile Association, Nantong's home textile e-commerce sales reached about 80000000000 yuan in 2014, while the backstage data of Alibaba showed that 50% of the sellers were in Nantong, and 70% of the goods were sent from Nantong.

It is estimated that the sales of home textile business in Nantong area is around 30 billion yuan. According to the situation of home textile business, the turnover in Tongzhou is over 15 billion yuan, mainly concentrated in Nantong home textile city.

　　 Government guidance, good business ecosystem

The prosperity of the market is inseparable from the guidance and support of the local government.

The predecessor of Nantong home textile city is Tongzhou Zhihao market. More than 10 years ago, Tongzhou introduced relevant measures to create a good environment for thousands of households. After years of development, a complete family textile industry chain was formed in Chuan Jiang town and its surrounding areas. In 2006, on the basis of the original basis, Nantong home textile city came into being, forming many functional areas, such as home textile fabrics, fine show, exhibition research and development, star rated hotels, warehousing and logistics.

In 2011, with the germination of e-commerce in Nantong home textile city. Nantong Home Textile City Management Committee guided by the situation, in August 2012, the establishment of Nantong E-Commerce Association. In October 2013 and December, the Electronic Chamber of Commerce organized member units. TaoBao The two time is the Nantong home textile special. In October 2014, the electricity supplier association invited Taobao home life and Juhuasuan team to the home textile city to carry out the tender meeting and industry communication meeting under the line.

In August 2014, Chuan Jiang Town (Nantong Home Textile City) built the Nantong home textile e-commerce Industrial Park as the business incubator of small and medium-sized home textile enterprises. The highest subsidy for the enterprises was 80% of the rent, and provided network services, salon meetings, training and other supporting services. At present, 55 enterprises have entered the park, and 37 have been officially operated.

In May of this year, Nantong home textile city invested 2 million yuan to transform the area of 1000 square meters in the electricity supplier park, creating a "E station" for customers. "Chuang E station" integrates entrepreneurship nursery, roadshow area and results display as a whole, and aims to build a new low cost, facilitation, all factor and open platform. In June, Chong Chuang space and Chuang E station were officially listed, and Chuang E station has been incorporated into the provincial science and technology business incubator management system.

In the early days of the Nantong E-Commerce Association, the Alibaba "China made" team visited Nantong Home Textile City, inspecting 15 brands of home textile enterprises, and preparing for the activities held in mid August.

"What the government mainly does is to guide, make carriers and platforms, and make the ecosphere of electric business well." Shao Aijun, director of the Management Committee of Nantong Home Textile City, said that this year, Chujiang town will develop a new public platform based on "Internet +" with home textiles as the carrier. Through the implementation of the "Internet +" six action plans, we will carry out e-commerce marketing training, intelligent logistics construction, and innovative incubation. Internet The construction of financial system, the application of intelligent manufacturing, and the construction of electronic business platform, and the exploration of "public innovation, crowdsourcing, crowdsourcing" mode, to cultivate a number of new public innovation incubators based on the Internet, and to strengthen the incubation function of innovation and creativity.

At present, the "downstream" industrial chain of Nantong home textile has become scale. According to the survey, in Nantong Home Textile City, the top three of Shun Feng, Shen Tong, 3 express companies every day, the total daily hair volume in about 90 thousand, plus five or six other large volume of courier companies, the entire home textile city express delivery volume, over 150 thousand in the off-season, over 200 thousand in the peak season.

In addition, in Nantong Home Textile City, about 600 acres of logistics park project is also stepping up planning. At present, we are discussing with the famous domestic logistics enterprises such as rookie network, Shun Feng express, central link and so on, in order to further improve the logistics network. Home textiles The ecological electricity industry chain of the electric industry is rough and provides more powerful support.