Stepping On The Time Of Pformation And Development, Leather Shoes Man Started The Two Venture

In accordance with the strategic deployment of "developing fashion industry and building a fashionable capital", Wenzhou has launched the "51 industry cultivation and upgrading project", and has made great efforts to strengthen the five pillar industries of electrical, footwear, clothing, automobile and motorcycle fittings, pump and valve, and cultivate ten emerging industries, such as network economy, tourism and leisure, lighting and photoelectric.

Since 2013, Shuang Yu has been positioned by the municipal government as "

"To start the regional pformation and development in an all-round way is the right time for the day. The factory of the poultry and shoes factory, which covers an area of 51 mu, is known as the" garden type "enterprise, and is located in the core area of the Chinese shoes capital of Shuang Yu island.

"The former Double Island Industrial Park is planning only for machines but not for employees. There are few decent commercial and residential facilities in the park."

Jiang Guoquan said that the two islands must be pformed, and there is bound to be a hotel in the jurisdiction, which deserves the gold card of the Chinese shoe capital.

With the help of Lucheng district "

"The east wind of the policy has been launched.

In order to cash in on the promise of "get the best shot", Jiang Guoquan is responsible for the hotel greening and room layout, even if the corridor is equipped with electric switches.

"Over half a year's pformation, the original budget of 60 million to 70 million yuan has been raised to more than one billion."

He said, like the marble in the lobby, the original budget was 300 yuan per square meter, and later achieved 600 yuan per square meter.

It is precisely this kind of excellence that has made the "good holiday hotel" a great sensation after its opening in late April.

The hotel, which has a total area of 32 thousand square meters, has two large-scale exhibition centers, which can accommodate 800 people and 500 people, in addition to four star standard accommodation, catering and resort facilities.

At the same time, there are 101 Hotel Apartments in the hotel, which can be used for the high tech talents of the surrounding enterprises to check in.

In Jiang Guoquan's vision, the "good holiday hotel" will become a business platform that integrates fashion publishing, brand display, high-end dining, accommodation and vacation, and will become one of the core of the business cluster.

Today, Jiang Guoquan's vision is being implemented step by step.

Since its opening for more than 3 months, the hotel can accommodate 800 people in the multi-function hall. It has successively undertaken dozens of exhibitions including the brand of Dixie shoes, natural flooring, fragrant princess shoes, and Ge Meggie shoes, including star meeting, new product conference, shoe enterprise order meeting and so on.

A double shoe company official told reporters that in the past, enterprises had to hold large orders, and had to choose a high-end hotel such as Shangri-La and Vanward Howard Johnson, more than 10 kilometers away, even though the nearest hotel was 4 kilometers away from the Jiangjun Hotel.

Now the same scale exhibition can be done at the door of the enterprise, and the effect is good, and the cost will be much lower.

"The hotel is just beginning, and it is a phase of no money making and word of mouth."

Jiang Guoquan said frankly, hotels and shoemaking look different industries, but the core is to pay attention to quality and reputation.

He believes that under the general pattern of the pformation of the double island region, the hotel itself will take a place in the modern business and service industry in the western part of the city.

In the current double island, like Jiang Guoquan, "fashion chasing" shoe boss, not a few.

Also from the old plant "retreat two into three".

The city of shoes and leather shoes, China's shoes city, was opened in September last year. Among them, 150 merchants were located on the first floor and two floors of the international shoe city, with a rate of 95%. The shoe leather city has been settled in 800 merchants, with a rate of 70%.

The first phase and the two phase of the international light industry Taobao city will be completed, and the shoe Fair will be held on 18 this month. It is expected to open at the end of the year.

Along with the continuous pformation of regional pformation, Shuang Yu is also accelerating the pformation of fashion.

Mao Qing, chairman of the international light industry Taobao City, said that with the support of more than 10 thousand local light industrial clusters in Wenzhou, Taobao city will launch online, offline and synchronized fashion, clothing, luggage, footwear and other fashion trends, making it one of the fashion centers of Wenzhou's "fashion capital", filling the gap between high-end matching and functional support for the integration of the two cities.