How To Open A Good Clothing Store In The Township?

In recent years, the living standard of rural areas has been constantly improving, and the idea of entrepreneurial opportunities in cities is almost full.

It's a good choice, but how to target consumers correctly?

First of all, you want to investigate the area you want to go to, how much the local people's income level, whether the majority of young people will go out to work in the local people, leaving behind some elderly children who are left behind rather reluctant to spend money, and which age groups are the main consumers in the local population. What kind of clothing do people of this age prefer?

After determining these basic information, we decide whether to make bulk or make brand monopoly, and what brand should be chosen for brand monopoly.

It is also very important to have a lot of shops in the town. It is best to concentrate on selling lots of clothing.

Don't be afraid of other people snatching your business.

The key is to attract customers first and then make their own shops.

A seller concluded.

Word of mouth is very important.

"Rural consumers are more likely to follow suit. Whoever buys what style of clothing looks good, there will be a lot of people coming to buy the same clothes one after another.

"This is a sharp contrast to city consumers' disgrace for hitting a shirt," says Lao Zhou.

This will easily lead to a real "exploding money". The owner of a clothing store should have such a vision: find a "model" and sell a "burst money".

In addition, rural consumers are very sensitive to prices, and prices cannot be changed too fast.

It is also a good reason for the success of the country clothing store owner that the after-sale service is well suited to this, says Lao Zhou, a seller.

Reasonable matching products

Although the clothing store of Lao Zhou in Dancheng County of Henan province mainly sells Luo Meng suit, other brands of down garments and shirts are also sold.

It is very important to sell clothing in the township market and mix products reasonably.

Because after all, the rural market is different from the urban market, no matter the level of development or the level of consumption is far from the same. Therefore, if a city distributor wants to go to the countryside, first of all, he should first select the products in his hand, and the price is the key.

Old businessman Zhou

I have my own train of thought.

Rural consumers pay special attention to the quality of clothing.

"If you can have cheaper clothes than the brands in the city, and the quality is better than those in the market, then we definitely love to buy them. The price is more acceptable than the clothes on the market.

In the shop of Ms. Xu, the men's clothing is mainly white and blue, and women's wear is also simple and generous.

Better.