Zhang Jindong Thinks That Enterprises Should Have A Spirit Of Fever

Su Ningyun business, which has been in controversy for 6 years, has finally been confirmed by the market. Li Keqiang's "you have brought us good news" and added confidence to Zhang Jindong, chairman of sunning Yun business.

Yesterday's "2015 China Internet Conference", Zhang Jindong clearly pointed out that "Internet era, enterprises need to have a fever spirit."

As an enthusiast of O2O, he even earlier exposed this year's theme of sunning 818 as "the national fever day" to create fever grade products and services for netizens.

With the deepening of pformation, the new business has brought remarkable results to the company.

Data show that Suning consumer finance "capricious pay" on-line 15 days, that is, about 4000000 of the users, overseas purchase of Japanese Laox, the United States and Hongkong's overseas products, and the virtual exhibition in the virtual store, the future can even bring products from all over the world gathered.

In the first quarter, suning.com's online sales increased by more than 100%, accounting for over 30%, and mobile terminals accounted for nearly 50%. The Internet channel has become the strongest engine to promote sunning's overall growth.

"Two or three years ago, we talked more about it.

Most of us feel that the future is bound to be dominated by the Internet. "Zhang Jindong is filled with emotion."

He said he could only go to the United States, and was invited by Stanford University to talk about O2O, calling for the era of O2O.

Nowadays,

The Internet pformation has been affirmed by Premier Li Keqiang, and the O2O mode has also become a recognized trend.

In this regard, Zhang Jindong suggested that entities do O2O do not fall into two extreme thinking.

"One is the theory of quick victory, that is, to make a website, to make a APP is Internet +; another is fast death, which deified the Internet and blown it into an Internet company without Internet gene."

Zhang Jindong summed up the superposition logic of Su Ning's O2O retail business in the past 6 years as a "protracted war" and "two steps".

The protracted war is not to be accomplished overnight. The two step is "Internet +" and "Internet +".

"Image point is to go up and go down again, is the integration of the two."

Zhang Jindong said that Suning first took the traditional channels, goods and services into the Internet, launched suning.com, developed PC terminals, mobile terminals and TV terminals, worked hard to develop products suitable for the Internet platform, and re built the online operation services, as well as financial cloud, data cloud and logistics cloud.

At the end of 13, Suning "

The first step was basically completed, and in the 14 year, it began to enter the "Internet + retail" stage.

"It is to use Internet technology to graft, stack, pform, optimize the offline business processes and retail resources, and its core is also + channel, + goods and + services."

Zhang Jindong said.

The latest cloud store is one of Suning's Internet products. Its characteristic is to satisfy users' multi scene needs through the combination of eating, drinking and playing together. It integrates channels on line and online, and opens experience rooms such as mother, baby, supermarket, department store, finance and overseas purchase, so as to attract different groups of people, so as to increase flow and enhance stickiness.

According to the plan, Suning will launch 50 cloud stores nationwide this year, and Zhang Jindong asked the team to turn it into an apple in the retail industry.