The Most Critical Step In Clothing Retail Stores Is Location And Location.

The most crucial step of clothing retail stores is positioning and site selection. A good location and suitable location are the most successful.

The so-called good location does not mean how expensive the location is, but rather the location of the site combined with the right choice, what is the right place to do business.

Choosing what price clothes is very particular about the location of the store, such as the business of the white-collar repeat customers, the selling price of 100~250, the general pricing method is to double the purchase price, so the price of 40~120 yuan in the three seasons of spring, summer and autumn is acceptable, and the price of the overcoat and down coat in winter is naturally higher, and the profit of these clothes is higher.

If it's an old residential area,

The business of a store is generally not good. It is a good choice to make a low-grade foreign trade store. However, it is noted that most of the shops that sell very cheap foreign trade goods are mostly chain stores, so as to achieve the low cost effect of scale purchase. Generally speaking, the shopkeepers of such stores are old mages who have many years of clothing experience, specialized in collecting goods from factories, the quality of goods is uneven, and the losses are great.

Therefore, if we only open a shop, we can not scale the purchase, generally it is difficult to make profits.

Most of us start a single home fashion shop, so I won't say much about such a lot.

If you consider a shop like this, you should consider it.

If it is a new living quarter, occupancy rate is relatively high, and popularity has been formed.

If it is a new opening, try not to think about it. The shop can not last for so long. No one else has lived in, and has already gone bankrupt.

Generally, there are more young people in these communities, mostly white collar workers.

A king Xiao Wang's shop is next to such a neighborhood. It is the only way for commuters to commute between the bus stop and the cell exit.

In addition, the surrounding environment is also very important. There are cafes, cake shops, supermarkets, beauty salons and so on next to his shop. In short, the breath of life is strong, which is very helpful to cultivate customers' desire to buy.

Relatively speaking, the other side is not good. Nearby are real estate companies and shops selling building materials and hardware materials. The clothes shops there have been closed for almost 3 months.

Girls generally go through such places and speed up their pace.

In this kind of community, the shop must have affinity and service price from decoration to service. The most important thing is that the quality of goods is better and the business of repeat customers is good.

Positioning is mainly in white-collar workers, work can wear, go to work parties can also style, do not go very popular, very lovely route.

To win the version and win the quality is generally a little bit more classic.

Price is best controlled at 100~250 yuan, of course, some of the quality goods can also sell more than 450, but only a few.

In addition, Xiao Wang also did a lot of homework, such as observing the stature of the female customers who entered the shop, observing the preferences of the final paction customers, etc.

Observation has found that girls now say they want to be thin, but in fact, they are getting fatter and fatter. They may be nourishment too good. Moreover, white-collar workers sit in offices for a long time, and their hips are large. The size of the upper body and the lower body can be different from one size.

Moreover, women who are generally full of stature are good tempered, not fussy, and sensitive to the price of their fancy clothes. Therefore, when they purchase goods, they usually take medium size and large size.

For some older customers with larger sizes, they will be careful of the extra size clothes.

If it is

Generally speaking, the rent of the facade on the street will be very expensive, so we can consider opening a shop in the office building, provided that the utilization rate of office buildings is high.

Such a place is purely a business for old customers. Because the customers are very concentrated, it is better to sell single item clothes with unique characteristics and not to crash shirts.

At this point, you have to do a good job of customer records, what kind of woman's body, what kind of clothes to wear, how the general consumption price, so that when the purchase targeted.

In my experience, the advantage of setting up a shop in a high-grade office area is the high customer return rate, high quality requirements, relatively low price sensitivity, and the disadvantage is that the flow of people is small and can only be done as a familiar customer business, so there is no need to have too much inventory, so it is very important to enter new products in time.