Clothing Store: New Recruits To Identify Their Own Positioning

The new novice shop operators are very confused. The successful shopkeepers are coming to understand the hardships and puzzles of the novice. The positioning of novice is very important, which is to do what kind of clothing. One hundred people should have one hundred standard answers to this question. Consumption level And consumption habits and the main consumer, their interests and hobbies, but also consider the existing shop situation, but also combined with the advantages they can get, the best source of goods to consider comprehensively. Combined with many factors, it is difficult for outsiders, especially those who do not know your local situation and your personal details, to give specific guidance.

　　 The role of market positioning

(1) clear the image of the retail store and identify the target customers. Market positioning is actually giving customers a goal and playing a navigation role for customers' purchase behavior. If the retail store lacks personality, right? customer The lack of attraction.

(2) define the direction and purpose of operation. Market positioning is actually the application of market segmentation strategy. Through market positioning, the target consumer group is clearly defined, which helps retailers understand the characteristics of consumers' needs, and guides retailers to develop the correct product mix, price combination, service composition and promotion mix.

(3) through market positioning, it helps retailers understand their competitors and avoid weaknesses.

(4) market positioning is a phased retail strategy. With the increasing strength of retail stores and the change of consumer demand, retail stores can relocate, improve their adaptability and find new market opportunities.

　　 market positioning Procedure

(1) market segmentation. The market segmentation of retail stores usually takes customers' age, gender and social class as the standard. Through market segmentation, we can understand the characteristics of each subdivision market and evaluate market opportunities.

(2) select target customers. By evaluating the scale, potential and market competition of the market segments, we can determine the entry of the market segments and the service objects of the retail stores. Effective market segments generally have enough market space, low market competition, and retail stores have enough strength to enter.

(3) choose positioning factors to determine the characteristics of purchase. According to the operation advantages of retail stores, combined with the characteristics of customers' needs, choose positioning factors, determine the characteristics of retail stores, and clarify the location of retail stores in the minds of consumers.

(4) publicity of market positioning. After the retail store determines its positioning strategy, its publicity work or market selling point design should focus on positioning and strengthen the expected image of its own clothing store in the consumer's mind.

We must have the correct market positioning before we can occupy the market in competition. Otherwise, even if we enter the target market temporarily, we will be squeezed out of the market by our competitors. The so-called market positioning is based on the operator's own competitive advantage, so that their clothing stores and goods in the target market consumers to establish a different image from competitors. Clothing stores can create their own competitive edge by creating product differentiation, service differentiation, employee differences and image difference.

If you are surrounded by the same style, you need to find features on this basis, such as price characteristics, clothing styles that others do not have, so as to be stronger than those around you. One of the criteria for determining whether a business is successful or not is, I think, a little more than you earn. Remember, business is mainly about saving money.