Clothing Store Business Strategy Is To Keep Prices.

Business is actually a contest between buyers and sellers. If a clothing store keeps cutting prices and sells goods by discount price, it will probably turn into no discount, no price cuts, customers will not go shopping, even if you like your goods, you will have to wait until the price discount.

Maybe this kind of psychology has already been formed.

This is a dangerous trend. If it continues, it will also affect its own shops.

How can we reverse this unhealthy trend?

Improve the quality of goods and keep the price.

No price cut and quality improvement. The quality improvement I am talking about here refers to increasing the cost of incoming goods to a slightly better price on the basis of the original price, and at the same time, this increase should be relative to the surrounding clothing stores, which is more than the surrounding ones.

Have higher quality.

Only when the quality is improved can the price be maintained.

Compared with their own profits are reduced, but improving the quality of the future, the price is to do more water.

Add some buffers.

When customers are accustomed to price discount, they may be you do not discount the price at a discount. No matter how good your goods are, you will feel that you are not good at speaking and refuse to buy. At this time, you should not only have a sincere and friendly attitude, but also have a cushion, such as a small gift, sending a small perfume to a gift bottle, spend ten yuan, and the customer is mentally balanced.

Speaking of music, giving small perfume may lead to perfume distribution. Heh heh, she feels very good with the little perfume you used to wear. Next time you come back, you sell it to her.

Set up brand.

If we are dealing with the brand name clothing, we should highlight the brand of our clothing store, make shopping bags, price labels, and so on. A unified brand image will help to accumulate credibility and increase competitiveness.

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In the price discount advertisement, the external reference price affects the reference price of consumers. The lower the price of the product is, the greater the price range will be, and the greater the consumer's reference price will be.

When the product price is the same, there is no significant difference between the consumers' internal reference price among different price reductions; when the price is the same, there is a significant difference between the reference price of consumers among different product prices.

The specific performance is: in the higher price range, the absolute value of the percentage is lower than the relative value discount of the amount, the consumer reference price decreases less, and there is a significant difference between the two forms. Under the lower price range, the amount of consumer absolute value is lower than the relative value discount form, and the consumers' internal reference price decreases slightly, and there are significant differences between the two forms.

Discount is a kind of money promotion, while the limited discount is based on the psychology of consumers. This form of promotion is widely used because of its fastest effect in the short term and the direct and powerful promotional effect.

It will also be the most efficient way to reduce your inventory, so how to do the work of time limited discount?

Product price, price reduction and discount form all affect consumers' perceived value.

Product price and price reduction significantly affect the perceived value of consumers. Compared to the two, the impact of product prices on perceived value is less than the price reduction.

At higher prices, no matter the price of products is high or low, there is no significant difference in the perceived value between consumers in terms of different discount forms, but there is a significant difference in the lower price range, which is manifested as: low price products, consumers' perceived value based on the relative value of the amount is significantly higher than the absolute value based on the percentage and absolute value based on the amount; high priced products, consumers' perceived value of absolute value based on the amount and relative value based on percentage is significantly higher than the relative value based on percentage.

Product price and price reduction have great influence on sales promotion effect. Compared with the former, the influence of the former is less than that of the latter.

Under the high price range, the low price product has a better effect on increasing purchase intention and increasing the rate of purchase, but it is relatively poor in repurchase inducement and brand attitude promotion.

Under the lower price range, the low price product has the best effect in accelerating purchase and brand pformation, followed by purchase intention.

The main role of high priced products under higher price range is to increase brand conversion rate and enhance consumers' purchase intention, while the repurchase effect is poor.

High price products generally have low promotional effect in the lower price range, which is higher in brand switching and brand loyalty.

Therefore, when doing the time limited discount activities, we should pay attention to maintaining a good brand image, and don't let the small and big lose.