Kong Jingfu: Studying In New York, Selling Women'S Shoes In China

In New York, Kong Jing Fu took lessons during the day and at 9 in the evening. When the Guangzhou on the other side of the earth entered the 9 o'clock in the morning, he opened another pattern -- CEO, a start-up company, and half a world apart, he communicated with and worked with Chinese working teams to solve problems.

He will work until two or three in the morning, then sleep for five hours, get up at seven or eight in the morning, start a new day with a new challenge.

To choose women's shoes, Kong Jing Fu has his own judgement.

"This is based on the environment. When we think of fashion, we will think of fashion and shoes. But in China, the stock of clothing is very large. Even if nothing is produced, the current clothing stock can be sold out for several years. The stock of shoes is not so horrible, so the shoes are chosen, and the demand for women's shoes is much higher than that of men's.

Actually making shoes is more difficult than making clothes, whether they are body or craft.

There are so many ideas about the post-90s entrepreneurs. Kong Jing Fu said he was learning and practicing, and quickly learned what he learned in his student ID.

He is learning from CK's former CEO Martha Olson, following his lead in the major fashion industries in the United States to learn and apply his own understanding so that he can create his own stuff before he knows how to manage a start-up company with hundreds of people.

Yes, Kong Jingfu, born in 1994, has an obvious double identity. He is a student of Fashion Management Major in York University. He is going to enter the sophomore year. He is also the founder and CEO of Guangzhou edge stone Mdt InfoTech Ltd. The sales of the "hot" brand social shoes online on sale online is more than 2 million yuan, and its monthly sales have doubled and realized profits. But selling shoes is not his long-term plan. It is his goal to build a designer online platform.

In fact, Kong Jingfu's speech is not like the post-90s. The work team around him thinks his independence is very strong. Compared with many 90's, he has to mature a lot. They think this is partly because Kong Jingfu was sent to study abroad when he was very young. He went to middle school in Singapore and went to the United States to study.

In the winter of 2013, Kong Jingfu sprouted the idea of starting an undertaking.

In New York, the world's fashion capital, he has the opportunity to deal with many designers and make friends. "In the process of communicating with them, they are interested in the fashion industry, and feel that they are totally different in their environment of reading and reading with their parents or children when they are young." Kong Jingfu said, "their thinking is very different from Chinese traditional thinking. It is very jumping, very creative and inspiring to me."

After making sure that fashion is the direction of its own business, Kong Jingfu began to concentrate on internal and external efforts to gain chips for entrepreneurship.

"First of all, I want to get support from my parents. If I am not optimistic about myself, then I will not do it," he said.

Kong Jingfu said frankly that his first start-up capital came from his family. His father was engaged in real estate business. Many people thought he would inherit his father's career, but he never thought about it.

"Now that information is getting faster and faster, information is exploding, and there is more possibility for us to understand each industry after 90s. It is very common for us to take a father's career before, because it is very slow to accept information. I only know my father does this, so I do this, which may be more advantageous.

Now everyone is equal, and every young person can pick their favorite in different industries, because they have more knowledge and advantages in this industry, which is why I am engaged in the fashion industry.

Kong Jingfu's goal is very strong. He initially locked the "foreign aid" in Wu Bin and Yang Haihua. The former is the founder and director of vip.com's angel, who is the founder and master of Beijing Range Rover advertising.

"I see Wu Bin's rich experience in the Internet. He talked with him about how to build an online platform and expand sales channels, and Yang Haihua mainly talked about brands and designers, and he specializes in technology, and finally we came across a piece."

Kong Jingfu explained.

Before that, Wu Bin and Yang Haihua were only two loud names in the industry and had no chance to contact him. But in order to realize his dream of starting an undertaking, he volunteered himself.

"They questioned me from the beginning. This is normal. They may start questioning my age and appearance, and judge from their past experience, but when they see me complete,

And I will slowly convince me when I plan for the next ten years.

Of course, this is not the first conversation that works. Kong Jingfu recalls that he had met with two of his predecessors for more than 20 times before the final cooperation. They also became the co founders of the company. Kong Jingfu got nearly 10 million yuan in start-up start-up capital from his father, Wu Bin and Yang Haihua.

"To tell you the truth, for the two investors, what I need most is not their funds, but their resources."

What kind of shoes to sell is very important.

"

The 20-30 year old girl receives the latest trend information every day, sees the good looks and doesn't want to wear the bad ones. But the price of the good shoes is four thousand or five thousand yuan, which is too heavy for them to buy at most a year, and sometimes they are not willing to, but girls can't wear only one pair of shoes a year.

Kong Jingfu hopes to create a brand with good design, good material, good domestic technology, and sell at an acceptable price. For this reason, although the price of "hot" social shoes is over 600 yuan, the gross profit will be 30% less than that of peers.

The design team of "hot" brand is from the United States and Italy respectively, responsible for determining the design direction and market environment.

And then the domestic craft designers turn them into real shoes, and each year the new designed shoes amount to more than 100.

After the launch of Tmall, the sales of "hot" social shoes exceeded Kong Jingfu's expectations. He hopes that by next March, the sales volume will reach 50 million yuan this year.

Today, the brand has made profits. Kong Jingfu is not worried about the new round of financing, but has other plans.

In the second half of this year, "hot" plans to set up a physical store, the first choice in Guangzhou, followed by Shanghai, Beijing. "I imagine this kind of shop can share cultural, artistic and designer things, can drink coffee, eat light meal, have music, art, there are shoes to put there to try, but it itself is a culture, attitude towards life, not a shoe store."

Besides, he also plans to sell "hot" social shoes to foreign countries. First of all, the Middle East girls are wrapped tightly in their eyes and shoes every day, hoping to improve their confidence with a pair of shoes.

But Kong's bigger goal is to create a shared platform for designers.

"Making a single brand is not my goal, but a breakthrough point.

Next year, we will build a platform for designers to share and convey design and products, and this communication is two-way. You can also give advice to designers. "Kong Jingfu said," with good design, we will provide an overall supply chain solution. The platform itself is free, but if you want to commercialize and need help, we have our own advantages. This is a point of our money making. "

Kong Jingfu believes that designers can first practice their hands here, accept the audience's inspection, reduce the risk coefficient.

"We will have some good designer resources at home and abroad, and we can use some big designers to drive the whole platform as a gimmick. After that, we will pick several of them from the new designers."