Beauty Says Xu Yirong'S Entrepreneurial Path

When it comes to Xu Yirong, people will think of beauty, but few people know that in 2009, before the founding of beauty, Xu Yi Rong founded the RSS shrimp reader in 2005. After four years of torment, the shrimp was sold to the bean paste.

In the small class entrepreneurship classroom, Xu Yirong talked about the reasons for the failure of prawns, and talked about raising Ding Lei with Ding Lei.

From the failure of prawns to the success of beauty, Xu Yirong summed up two very important experiences and insights in this experience: first, cock silk mentality.

Second, time is a friend.

For entrepreneurs, the trend and direction are very important. As time goes on, they will gradually become prominent.

So I choose to be able to become friends in the direction of time, and then adjust themselves into cock silk mentality, with a very relaxed mentality to start a business.

This year is the tenth year for Xu Yirong to start his own business. In October 2005, he founded the RSS online reading subscription website. The shrimp net is a personalized reader. It is the first website to use Java technology in China.

But the name was not very good, called shrimp, and then he was blind. Xu Yirong said with a smile.

Xu Yirong's background is quite good. He graduated from the computer department of Peking University in 1997. He received the master of Computer Science degree from Stanford University in 2000. He joined the world famous IBM moton research center in the same year, engaged in data mining in Silicon Valley, and returned to China IBM software development center (CDL) in 2003.

Therefore, the first venture, doing prawns and doing beautiful mentality is not the same. When doing prawns, the mentality is not enough cock silk, he thinks he is a white Fu Mei, so in August of 05, Xu Yirong left IBM to start his own business.

It was 05 years in August 8th, and it was the day when Baidu went public.

It was a great stimulus to him. He thought that a graduate from a library of Peking University could do search engines. What did the computer department do? When his business partner was one of the first engineers in Baidu, he had been in Baidu for 5 years, and he wanted to work hard together.

"Starting a business is really exciting.

Wudaokou's Tsinghua Jiayuan, with its strong atmosphere, began renting a two bedroom house.

But in the second half of 2006 to 2007, it was no longer high. Xu Yirong found that it was not so easy to start a business.

Then began to lay off workers. The 40 engineers at that time cut to 8, including two founders.

Finally, he sold it to Yang Bo.

Then, "shrimp" or "blind."

Xu Yirong said with a smile.

"09 year blind flow that time point, if this time point is the peak of this life's life time, then all kinds of entrepreneurship or all kinds of frustrating have not been successful. This is the most important point. Can I accept it quietly and continue to start business, because I know that this is not necessarily the case.

Well, the highest point in your life is here. Can you accept it? The answer is yes or no. Later, I found that my answer is yes. This is a very important question. Can you accept it? The answer is yes, you are rushing to the interest, the answer is no, running to the result, rushing to fruiting and doing great things ", Xu Yirong said, and later he gave the answer is Yes.

At the beginning of 09,

I also considered whether I would go back to work in a big company.

Ding Lei of NetEase looked for him. He said the portal was boring.

Ding Lei said, "Yi Rong, you can only work for two years."

Xu Yirong said, "I don't do it all day, because I stayed in a little black house to find me. All of them are investors entrepreneurs. But if I go to NetEase, I want to work for me.

So I will not go. "

Later, Ding Lei found Xu Yirong again, and Ding Lei said, "Yi Rong, you don't want to be a portals. It doesn't matter. Come and raise pigs with me."

At that time Xu Yirong was tempted to run and study, and finally he was stumped by pig feces.

Pig feces were hard to handle and sent text messages to Ding Lei about it.

Ding Lei replied to him, "human excrement can be solved, not to mention pigs." this scene touched Xu Yirong very much. At that instant, he inspired him and felt that he would continue to do the Internet better.

After going through the whole process, Xu Yirong's mind is very relaxed when he speaks beauty.

"Before that kind of study, learning from day to day is the mentality of Bai Fu Mei. When it is beautiful, it is very relaxed. I am not standing on the height but standing on the floor.

Every day I feel a little better if I make progress.

The hardest part of starting a business is to wake up the first morning and feel that the world is mine and everything is in control.

The second day you woke up in the morning and found everything was hopeless, but nothing changed in two days.

The most important thing is mentality.

Next, the wave is very big. Now I am very happy to be beautiful. My mind is different from the first time. It will relax a lot. "

Xu Yirong said.

For the first time, the shrimp only took one day to decide the direction. Xu Yirong and the whole team were very miserable in the next two or three years.

But beauty is different. Xu Yirong spent a year looking for the next direction. One day is a year. Finding a major direction takes a long time and luck and chance. This is a matter of great caution.

In 09 years, Xu Yirong realized that the direction was very important. At that time, he decided that he would never look for a horizontal project. "Everyone is the kind of user I want to see. It looks huge. But if you do such a thing, the relationship between you and the giants will be very uncomfortable. Later, the direction of the vertical field will be very interesting."

Xu Yirong said.

At that time, he chose half a day in the field of women's fashion. At that time, he saw a lot and felt that there were several characteristics in this direction: the first is the wide area, the people involved are actually very wide; the second is the high frequency; girls always like to dress up; third, we all think that women's money is better earned; fourth, this is basically a private sector.

Because we knew in the 2009 that as time goes on, girls will definitely become more and more beautiful and dress more and more beautiful. Time is good for this. China's economy is developing and consuming is upgrading. It sounds very simple, but it is right.

So I keep on advancing, I have been advancing in the past five years, but the direction has never changed.

Just like skiing and skiing, the most important thing is to slide down the mountain to the mountain. If you are a beginner, the snow road is long enough. You can get down from the top too well, you can learn, but even if you are the Olympic champion, you will be tired and slippery.