Don'T Let Your Gift Shop Go All The Way.

The promotion of clothing stores must consider from the aspects of product characteristics, functions and brand attributes, connotation and so on, and find gifts that are related to the product itself and brand appeal.

At the same time, we should pay more attention to the value and practicality of gifts to customers. Only in this way, can gifts be given effectively and gifts are "reasonable".

As for the promotion of clothing and the usual discount, gifts have become an important way to attract customers.

But choosing a gift is not something you can do with a small object.

There are still some misconceptions about gift sales in some clothing stores. They think that if I give you a gift, you are taking advantage of me.

So they have always been very disapproving about the design and planning of promotional gifts.

First, gifts and clothing have their own inherent.

Two.

Be sure to take it easy.

Three, don't exaggerate the value of the gift.

After nearly twenty years of market experience training, customers are no longer in the era of commodity shortage, and have to queue for two pounds of salted fish overnight.

Today's customers are interested in commodities.

It has a very accurate assessment capability, especially in everyday consumer goods.

If the gift from a shopkeeper exaggerates too much, it may be a question of their trust in the brand.

Therefore, seeking truth from customers is actually the maintenance of brand image.

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When customers try on clothes, shopping guide needs to do some coordination work.

A more appropriate approach is to guide customers to the fitting room and wait for customers to try on clothes. When customers walk out of the fitting room, arrange for customers to unbutton buttons and zippers for trying on clothes.

Proper evaluation is also very important. It should be sincere to evaluate the trying effect, but with exaggerated words and compliments.

Regardless of the way to approach customers and introduce products, the guide must pay attention to the following points: observing, expressing and responding to customers, observing and observing.

Be careful to ask questions and avoid personal privacy.

The distance from customers should not be too close or too far away.

The correct distance is about one meter from the inside shoulder, which is also the social distance we usually call.

When customers find a style with a little feeling, they need some time to consider.

When it is not yet determined, it is necessary to have a clearer understanding of the characteristics of the style. At this point, shopping guide does not come to help customers to introduce the style of the doubt, but to urge the fitting. This situation can easily lead to the interruption of the way of thinking of customers. Therefore, they will give up walking, especially those wearing winter clothes that are not convenient to wear.

In addition, because the terminal shopping guide has a lot of service too enthusiastic to cause customers' customary repugnance experience, customers will often see the shopping guide come along, and the habit of subconscious goes away.

Clothing shopping guide ignored.

This is a way that looks bad but actually is smart. Though it can't help customers, at least it gives customers room for thinking and freedom, but as a matter of promotion, it is not the most appropriate way to do so.

If we still don't grasp the idea of customers at this time, it is easy to grasp the way of approaching the customers on the basis of understanding the style and characteristics of the products and combining the physical characteristics of the customers.

Shopping guide uses customer selection style to observe the customer's body characteristics. If the customer's bone sense is not too obvious, it is a smaller body size.

"Hello, you have just looked at this type of plate waist body part of the self-cultivation effect is very good, very suitable for such a petite figure, you will feel more exquisite!" such professional and targeted opening remarks can absolutely attract the attention of customers, and win the favor of customers.