Promotion Implementation Of The "6 Links" Process To Help You Open Shop To Make Money

What should we do in the promotion process? What are the steps and processes to carry out a complete sales promotion? For many novice marketers, it is a simple idea to think about doing promotional activities. Once they really start to operate, they do not know where to start, and what preparations should be made.

The following "6 links" will make you face the promotion easily.

1, make clear the time, place, object and activity form of promotion.

2, the theme of activity must be highlighted, and it should be eye-catching and reasonable.

Terminal promotions can have an eye-catching activity title, and the whole activity is basically half the success.

For example, a promotional event, a chain of mobile phone stores sell such activities Title: * * * shop celebrates, send Hao Li beauty to the earth, send beauty is actually beautiful woman sent by the beautiful woman calendar, sent to the earth is to send a globe, but the activity title is very attractive, many consumers are very curious to understand the activity.

For example, in a slack season, a mobile phone store planned a promotion campaign: rewarding mobile old customers, buying 0 yuan, and exchanging 1 yuan for gifts. Not only are the activities concise and direct, but also the temptation is strong.

As the saying goes, name is not regular, and sales promotion is equally fastidious about teachers' reputation. There is no reason to give customers preferential treatment or gift giving for no reason. It not only can not improve sales, but may let customers who want to purchase avoid them.

Therefore, when designing sales promotion themes, we must inform the outside world, "why do I need to do this promotion?" such as anniversary celebrations, such as celebrations, so that consumers truly believe in the authenticity of activities.

3, interest points should be clear.

Why do customers need to buy? What are the advantages?

4, the details of activities should be considered comprehensively.

5, with special emphasis:

(1) different products and different customer groups have different styles of promotion.

Such as: Valentine's Day promotion site to create a romantic sweet atmosphere.

Pink tone layout, theme elegance and elegance; (2) sales promotion based on price killing and Giveaway PK should be straightforward and simple, and customers will understand it at a glance; (3) good theme of activity: first, there is temptation to customers on the spot; two, it is necessary to have communication value.

(two) preparation must be in place.

1, personnel division of labor: the establishment of promotional activities "Standing Committee", a clear division of labor preparation period.

2, weather confirmation: Weather Bureau, network and related channels to understand the weather on the day of the event.

3, the scene of the point: determine the best location of activities, determine the best outdoor activity time.

The best place and time to attract customers' attention and stop is better.

4, site implementation: one week or even a month ahead of time to determine the venue with the city management or property company.

5, temporary recruitment: to promote sales staff should be strictly checked, should be refined and not suitable, avoid mixed up.

A good salesperson can reserve one activity.

6, temporary promotion training: promoters and temporary promoters must be trained through content training.

7, the incentive system: to convey the company's sales policy, to develop a scientific and feasible on-site incentive system, to enhance the enthusiasm of employees.

8, material preparation: spray painting, poster, single page and other promotional materials; banners, tents, promotional units, gift distribution registers and other on-site materials.

9, gift application: in accordance with the current inventory situation and promotional needs, timely submit procurement needs to the administration department and follow up.

(three) preheating should be sufficient.

A successful one.

Three points on the spot, seven points by preheating.

The preheating should be centered on the center of the activity, and the radius within the surrounding area should be fully preheated for the target population.

The warm-up time is usually the best time in 3-5 days.

Too early to be forgotten is too late to produce results.

1, ahead of schedule.

2. Division of personnel: activity commander, propagandist, salesperson, product and gift keeper.

3, timely and adequately convey sales information to everyone at the scene.

4, encourage customers by chanting slogans, meeting and so on.

5, the interference information on the scene of competitors should be promptly investigated and resolved.

6, sales gifts, prizes, bonuses should be promptly recorded.

(five) examination cannot be saved.

There will be carelessness and inactivity in preparing for further activities.

Therefore, in the implementation process, the inspection links must not be saved.

If you find problems, try to solve them on the spot; if you can't really solve them, try to avoid them in the next event.

The execution of large-scale activities can not be sloppy, otherwise it will not only be out of shape, but also produce bad social effects and negative effects.

(six) timely summary.

1, half a day to sum up, in a timely manner to boost morale.

2. After the event, we will hold a summary meeting with all the staff.

Those who praise outstanding performance must be sure of their achievements and find out deficiencies.

On the 3 and second days, store cadres gathered together to wrap up the meeting, summarize the planning, preparation and implementation of the activities, write experiences and let other markets learn from them, and list the deficiencies to avoid recurrence.

As the saying goes, name is not regular, and sales promotion is equally fastidious about teachers' reputation. There is no reason to give customers preferential treatment or gift giving for no reason. It not only can not improve sales, but may let customers who want to purchase avoid them.

Therefore, when designing sales promotion themes, we must inform the outside world, "why do I need to do this promotion?" such as anniversary celebrations, such as celebrations, so that consumers truly believe in the authenticity of activities.