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    What Do Customers Do When They Want To Go In?

    2015/8/15 20:52:00 27

    Clothing StoreShop StrategyBusiness Strategy

    How to remove obstacles? You feel that customers are basically willing to listen to you when you introduce products. After you retain customers, you need to quickly introduce customers to the experience of products. When customers are involved in the product experience, the time will be extended accordingly. We will have more opportunities to guide customers in the process of interaction with customers and stimulate customers to move towards the direction of pactions.

    As a shopping guide, if we want our customers to stay, and be willing to listen to our explanation, willing to communicate with us, we must break the ice belt, that is, how to melt the ice belt!

    1, we have to enter the state of friendly guests, so that customers feel comfortable to enter the shop, do not let customers at once and we have a sense of strangeness, doubt and distance.

    2, identify the right time to approach customers.

    In fact, when customers enter a store, they have certain purpose. Before they have found the target, or before they find products that are of interest to them, the shopping guide will intervene in the customer's scope of thinking ahead of time. Even chattering about the product will often be rejected by the customers.

    Generally speaking, the customers entering the shop can be divided into two categories, one is the active customer, the other is to rush to find the target, or to ask directly whether the shopping guide has its own products. The second category is the silent customer, who enters the shop without speaking, some of them are gentle, and the whole rhythm is slow.

    Active customers are relatively well received. For example, when a customer looks around, it seems urgent that you can start the normal shopping guide process.

    The second category is the most troubling thing for everyone:

    For silent customers, we must give customers certain choice space, including time space and physical space.

    If you say this again, sir, what can I do for you?

    Look at it first.

    Analysis: after greeting guests, shopping guide should give customers 10-20 seconds of independent browsing time, and this time is the stage of shopping guide seeking. Generally speaking, in such a short time, the silent customers will have the following 5 situations:

    A, touch the goods with your hands and look at the labels.

    B, always looking at the same commodity or similar commodity;

    C, look at the merchandise to see the shopping guide.

    D, walking and stopping, wandering and wandering.

    E, browsing speed is fast, there is no obvious target.

    Analysis: at this time, shopping guide should move forward quickly, seize this critical opportunity and start approaching customers. Then how can we get close to customers without pressure?

    First, do not keep up with customers, keep at least 3 meters above the distance, do not obstruct customers' advance.

    To control your feet, do not create any psychological pressure or practical obstacles to customers. Second, try to avoid using questions to get close to customers in conversation.

    customer

    There are 5 ways to make the opening: 1. Mr. method, you have a good eye. This is our...

    The style of the product is very unique.

    (praising the way to approach customers) 2 Mr. method, we are selling this product very well. Let me introduce it to you.

    (straight away, come straight to the point) the 3 way, "Sir, Hello, this is the latest style that we have just arrived at now. The style is simple, and the style is very different. Let me help you to open it and see..."

    4 method: "Hello, sir! This is the most popular style this year, not only showing its taste, but also its special fabric.

    This way, please! I will give you a detailed introduction (highlight the new special) 5 methods: "Sir, you have a very good view. This is the latest launch of the company. It is very suitable for you. You may feel it."

    Silent customers and

    Purchase barriers

    To solve the problem: the above points can only avoid the emergence of "ice belt". After all, no matter how hard we try, there will always be some customers who say "casual look" or remain silent. What should we do about it?

    Analysis: customers do not speak, we will never have a chance, because you do not know what he is thinking, you do not know what he wants, of course, you do not even know what you should do, then there will be second "ice breaking"; the right strategy:

    1, don't care too much.

    customer

    The "casual look", analysis: because it has become an excuse for each of us to buy, that is, it is part of our buying habits.

    So don't worry about what these customers say freely.

    2, we should try our best to alleviate the psychological pressure of customers as soon as possible, and turn them into customers' reasons by ingeniously turning the topic of customers into account. Then, we will ask customers some topics that they are more concerned about and easy to answer, so as to achieve progress towards the positive sales process and play the right way with the help of Rou Ke gang.

    1, "yes, sir! The shopping must be more to see! But we have just arrived in two very good products recently, many customers like it, you can know first! Come here, please..."

    2, "it doesn't matter, sir!

    It doesn't matter if you buy it now. You can know our products first. Let me introduce you to...

    Excuse me, what kind of fabric do you prefer? "Analysis: first identify customers, relieve the psychological pressure of customers, then use the excited tone to move forward, emphasize the introduction of a product, and use professional sign language to guide them.

    At this time, most customers will find it difficult to enter into the next process of product introduction, while guiding customers to a certain product, you can also explore the demand and make product promotion more purposeful.

    If we use this method, we will still be rejected by customers. What should we do?

    First of all, in the face of such a customer, do not lose heart, do not complain, or even feel self esteem is hurt, you know, customers to make such a response is normal, as long as he has not left the store, you still have an opportunity.

    Secondly, you can use the way of retreat, but let both customers and you have the face, not to show your rudeness and hurt customers, to catch customers away, nor to appear boring or embarrassed. At this point, you can say: "no matter, sir, you pick out your favorite products, I am the little Zhang of this cabinet, what do you need, please call me at once!"

    Main point: remember, when you speak, you must smile and show your sincerity. You can pour a cup of water or coffee, draw the distance between you and the customers, and slowly achieve your goal.


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