YANGJIE DESIGN High-End Designer Brand Founder Yang Jie

Yang Jie, a famous young costume designer in China, lecturer at Beijing Institute Of Fashion Technology, graduated from Italy IED European Design Institute, the gold medal winner of the tenth "China Cup" international costume design competition, one of the designers of the 2008 Olympic torch bearer fashion designer in 2009, and the main designer of the 2009 "60th anniversary National Day" marching men's costume. In 2009, the pilot costume of the 81 flying performance team representing China's military power was designed.

He has also served as the design consultant of "red capital" as a leader brand for many years. The brand of "red capital" has always been the most excellent clothing for chairman of the state from Chairman Mao to Chairman Hu Jintao.

He made his own P0POKER men's clothing brand and established a fashion company to successfully enter the national conference center with the bird nest and water cube at the same level, and is the only clothing company currently stationed in the national landmark building in China.

1. from Beijing to Milan, Italy

Beijing Institute Of Fashion Technology is the only university in China with the name of clothing at present. The design specialty is in the leading position in the field of national clothing. The number of various awards is won every year. The international clothing design competition of the China cup is international. It is the most authoritative and top competition in China. In 2004, I won the gold medal of the tenth international clothing competition on the eve of graduation. In the 10 years, I was the first to get it.

At that time, I took this gold medal and played a sensational effect in the North suit. From the headmaster and Dean of the North dress to the service students of the restaurant, we all knew that my eyes were all praise and affirmative. All the honors for me were given to me, including the outstanding college students in Beijing and so on.

In the four years of University, I got very good development, realized my own life value, found the direction of my career development, and went abroad to study. This kind of thing that I dare not think of as a result of family restrictions. The novice University of Manchester, the City University of Italy, the European School of design in Europe, and the three foreign institutions of higher learning principals went to northern clothing personally. They were willing to give me scholarships and invite me to study abroad.

Later, I chose to study in Italy European Design Institute. This is the world-famous Fashion Design Institute. It is located in Italy Milan, the international fashion capital, and is called IED for short in the world. During my IED study abroad, my men's wear design got full marks.

Milan, Italy, is a modern city with a very strong fashion atmosphere. It has a strong background of advanced garments.

People there always endow clothing with deep sense of content, bright colors and strong appeal, and styles and styles are changeable.

The Fashion Institute of IED European Design Institute is located in Milan. This long history educational institution focuses on innovative and diversified teaching methods.

My design can be affirmed and appreciated by world-class experts, giving me the confidence and courage to go to the world stage.

Those of us who live in Xiangxi, Huaihua, are born with a spirit of no fear of difficulties. I think the most important thing is to preserve and develop this mental state. Because of the changing times, the original character of our bodies will be obliterated by the environment, which will be very regrettable.

My greatest experience and sentiment in these years is that we do not need to pay attention to what the result is, but we must be very clear about whether I do this thing in a real way, whether I really work hard, whether I really get the goal I want to set, rather than empty talk.

People need to have a very high goal, but to put it into action and to act in a high way, it is easy for people to retreat and abandon their goals.

In fact, what we need to do is to do our best. The potential of human beings is very large and needs to be excavated. Whoever he is, if he succeeds, he will only exert his inner potential higher and more fully than others. And the potential is to rely on the quality of perseverance and unfailing quality, rely on your endurance and never give up.

I can make such a little achievement today. Besides personal hobbies, interests and talents, tracing back to the source is still beneficial to the strong and unyielding perseverance of our native Xiangxi people.

When I am in a new environment, I will quickly relocate myself, identify new goals, start new pursuits, constantly adapt, optimize and develop, and do my best to achieve the best. In addition to love, talent, and more importantly, efforts.

That time I participated in the international costume design competition. At that time, there were many domestic and foreign designers with strong financial force, and designers with many years of work experience, some famous designers both at home and abroad.

And I was just a college student. No one would give me money, but I had to rely on myself.

In order to make entries, I run to factories in the south. I sleep next to sewing machines every day. I communicate with master workers all day, go to cloth shops, pick cloth and so on. I learn to deal with people and deal with all kinds of interpersonal relationships.

Assuming that there is no such spirit of hard work and never giving up, nothing can be done. Now, in retrospect, it is very rewarding to eat such bitter food.

It includes designing clothes for the Olympic torch bearers. At that time, it didn't sleep before two or three o'clock for a long time.

In addition to the normal teaching work in northern dress, I basically devote myself to the design work. I think high intensity design can inspire some things. What you may see today is our design plan. In fact, in the course of our real work, we have produced very many design schemes, and the data of our own preservation process, at least one person in the design manuscript is stacked up.

After a long time, turn over and think about it, though it is very hard, but it is very meaningful.

2. from Italy Milan to China's costume design events

If I go to a lecture, I will often show you three pictures. One is the Xiangxi Miao Village hanging tower, which I lived in when I was a child. The green hills and green water in Xiangxi Miao village are very beautiful. One is the the Imperial Palace in Beijing when I go to university. The one is the cathedral in Italy Milan and the largest Gothic building in the world.

These three pictures, with distinct cultural differences, have formed a strong visual impact, forming a sharp cultural contrast. Perhaps it is this very strong cultural difference, conflict, collision, impact on my mind that sparks inspiration, and makes my inner potential talent and talent continue to be released, opened and publicized.

To participate in the Olympic torch bearer design, we actually need to go to PK with a lot of people.

Our design has been put up from the ground by one person. Our design has taken nearly a year. The whole process is very challenging for your professional ability or cultural accomplishment.

The Olympic spirit is very sacred. It is very globalized, the same world and the same dream. So we feel that when we design this design, we should internationalize and simplify it as much as possible, showing the sacred concept of the Olympic flame.

We are mainly based on white tone. This is the criterion of unity. In keeping with our unique Chinese auspicious cloud patterns and phoenix patterns, we keep its simplicity. The simpler things are, the longer they are, and the longer they continue.

Because it is limited to the pmission of torchbearers in a simple global field, it needs universal application and global consensus. The torch relay symbolizes holiness, so the previous Olympic Committee stipulates that white is the main color. In the summer, it must be a white T-shirt with round collar. On this basis, do your design well and integrate into the 5000 year culture of China, just like the slogan of the Beijing Olympic Games. "The world gives me fifteen days, and I give 5000 years to the world."

So we have thought about many schemes, including Xiangyun, which is our last plan. We have considered many schemes before, including its color, brick wall and so on. We are not only making a visual costume design, but also pmitting the Chinese culture to the whole world. Finally, we have decided that Chinese red is the main feature, representing happiness and warmth. Of course, the torch relay is red and white is not changed. Red is our main color.

We can see the side of it. We used an asymmetric design to handle the slowly rising movement of the flames. The design of the flowing lines is similar to the feeling of the rising flame, which is the core of the Olympic Games, which is auspicious cloud, representing the stroke effect of the Chinese ink texture. A phoenix pattern is interspersed in the auspicious clouds. The Phoenix Nirvana represents the regeneration of the fire. Phoenix is the auspicious bird, bringing the symbolic image of happiness, beauty and auspicious. The Phoenix is interspersed in the auspicious clouds, and through the construction of color and graphics, visual aesthetics is formed.

This design has been highly recognized, so the scheme has finally passed official selection.

Now we are searching the Olympic torch bearers on the Internet, whether they are celebrities from all walks of life, they are wearing the clothes we designed.

Then I assumed or participated in many similar national major design projects.

It includes men's clothing design in the 09 year and 60th anniversary National Day parade square.

The emergence of a torchbearer is the core and focal point. The marching square is a large color block. It sends the world's strong, wealthy, powerful and overall image to hundreds of people. It emphasizes the large color blocks and the large keynote. It may have some local close-up in the TV pmission. What's the characteristic of your clothes? Most of them are distant shots. What's the overall effect? It's a large color block relationship, rather than a tedious, partial request for a pattern or embroidery, so what we emphasize in the design is the overall and comprehensive treatment. National Day parade square, it emphasizes not a single piece of clothing visual impact, not like the torch bearer's clothing.

I am proud of the design of the air force's "81 flying performance team" pilots. This is the only air force formation in China that can perform aerobatics. Our "81 flying show team" is very remarkable. Only a few developed countries in the world, including China, can perform this kind of stunt show. We can see through TV and Internet. The trainers or trainers in foreign countries are using the trainers or training machines to perform stunt performances. The Bayi flying performance team has been insisting on performing with fighters. This body will be larger, and the air contact will be more dangerous.

Such a special army, which needs separate designs for distinguishing other arms, is invited to design clothing for them.

Because they often represent the image of China, they often go abroad to exchange visits all over the world, including some foreign dignitaries coming to China. They need to perform aerobatics, so the image of this team is very important. I emphasize that the military uniform should be particularly spiritual and need to show national prestige, military prestige and strong visual impact.

You can search my design through the Internet. I put the design center on my chest, with the flag, the pilot's name, and the symbol of China's 81 flying force logo. The eagle is very strong, fierce, and imposing, with each formation number on the left and right armbands. The overall color contrast and enlarged icons form a strong visual impact and have been highly recognized, and have been used so far.

3. from China to the international stage of fashion design.

There are many kinds of awards and various media reports. I don't care much about them, nor do I pay much attention to collecting them.

I did one thing and formed a habit of designing a piece of work. At that time, I would devote myself wholeheartedly to it. When I finished it, I felt satisfied and even won a prize. I could get the recognition from others. I thought it was not bad. But I didn't want to see it in a few days. I think what I have gone is over, and we must start with new plans and goals.

My occupation determines that I can only look forward to it, and constantly innovate and stop. It is the end of art life. Only by constantly innovating can we make art life evergreen.

So I can't indulge in my past successes and glory. I will take every success as a new starting point, pursue the next goal, face the challenge again, overcome the new difficulties, and do our best to do the best.

In essence, I do not lock myself in a role of academics, because in the developed countries such as Europe and the United States, fashion design is a very pragmatic industry. For me, we need to inject new and practical ideas into education and fashion education, so I need to keep pace with the times and devote more efforts to practical accumulation.

Before that, I worked as a brand design director for listed companies and famous fashion companies both at home and abroad.

Since last year, I started to design and develop my own brand. The brand name is called POKPOKER, and Chinese is called poker poker. I use some patterns of playing cards as familiar patterns, such as black plum and JQK, as the decorative patterns of clothing, which are used skillfully in clothing. According to their own aesthetics, life experience and artistic experience are displayed on this men's wear brand.

The process is very enjoyable, free to express your ideas, not being directed by people, not letting the market or consumers lead you, but to guide the market and consumers, so that consumers who like you can reach a consensus with you and achieve a happy state of mutual enjoyment. This is also the reason why some European and American designer brands can succeed.

I think Chinese fashion designers should understand this concept instead of being led by consumers and misled by the market.

We have caught up with a good era, coupled with our own efforts and full preparation, I believe I will make a difference in this industry.

I am glad that I can do what I like. I have no boundaries in my life and work. I integrate my work into my life, and my life is integrated into my work. I feel happy and satisfied with myself.

As the core of creating brand, I will constantly expand my brand and push it higher and farther. It's as if we were studying in Xiangxi, going to Beijing to go to university, and then going to Italy's Milan to study abroad. Our fashion is also the same. Our clothing starting point is not low. Our positioning is very high in taste, style and quality. I am confident that our brand design and image have reached the international standard in all aspects. So we firmly believe that with China's strong national strength, the whole world's recognition of China and China's ever strong process, our POKPOKER menswear brand will soon become a real international brand in the near future. This is our long-term goal. Next I will be myself.

At the same time, we will expand into women's clothing brand, fashion sports and accessories in the future, covering the whole fashion dress area.

In the past, we have grown from scratch and from small to large in learning and artistic creation.

Our brand is the same. It will grow from new to strong. I will let it blossom and blossom and flourish.