Clothing Management Strategy: Analyzing The Enemy And Ourselves, Knowing Ourselves And Others.

Although most shops are rented models, they need a lot of capital to build shops once they are determined. When the external environment changes, it can not be adjusted as freely as people, money and goods. Therefore, the selection of shop position has become the first link in the marketing of store stores, which deserves the extra attention of every operator.

When you analyze the local business circles in the terminal and investigate competitors, you should also form an effective separation from your competitors according to your own conditions, so that you can overcome the mutual influence caused by the distance and make yourself stand out.

1, understand the positioning of competitors: assuming that you want to enter the vicinity of the position, each opponent is running a mid-range women's brand, then you should consider the operation of some high-end women's clothing, in order to form a difference in positioning, so as to seize the opportunity. Of course, the differential operation here is not to be superior in attitude, but to consider the two aspects of self operation and regional operation, so as to form a high and low collocation, so as to jointly promote the development of the local business circle and increase the vitality of the region.

2, understand competitors products: if competitors are operating underwear, then you can consider running casual wear, professional wear or fashion clothes to join, so that the effect may be better.

3, understand Competitor Sales volume: This is especially critical. Assuming that most brands in this region are in a state of being unsalable, how can you run the brand that drives the local business circle? Sale What if most brands are well managed, then you should be squeezed in resolutely and follow suit. But if sales are in a state of depression, you will not be able to increase the flow of people with your higher means. Therefore, for every competitor's sales volume, we must have a thorough understanding and prevent it from becoming a loser.

4, know yourself: in fact, it is not easy for a person to understand himself; and it is not so easy for an operator to understand his own strength. In order to win the future business, we must first of all Own brand The positioning starts to understand, gradually to VI, brand strength, product personality and advantages and disadvantages, financial strength and so on. First of all, we should dare to dissect ourselves to find out the strengths and weaknesses of the businesses around you and lay the foundation for the analysis of local business circles and even the future dislocation business.

In addition, it is best to explore the operating area of the competitors, the quality of the staff, the skills of sales, and even buy some goods in the store in the same shop as a customer, so as to obtain more useful information.