Clothing Store Management: Define The Stock.

Do you know the difference between the best store manager and the ordinary store manager? Have you ever heard that a good store manager can achieve 3 times the performance in 1 months?

Like the product, the price is the same. The salesperson is the same, but the shop manager is different.

Why? Because their thinking is not the same, management methods are different, staff motivation mode is different, the result is different.

We are concerned about inventory, mainly concerned about how much money the inventory takes and the turnover is not good enough. According to the definition of inventory above, we pay more attention to the inventory of funds occupied.

According to this definition, the reasons for inventory are probably the following three reasons:

1. regular stock: generally put goods in the warehouse. Due to the increase of storage age, there will be some tail goods which can not be sold. The reason is the production of new products and the tail cargo of old products.

There are several simple things.

New products are on sale.

New and old products take place in the region, the crowd and the price, which causes the old products to be unable to sell.

Before the new product came out, it did not reduce in time, resulting in backlog.

In this case, mobile phone categories are quite common. Once new products come out, they will lower the price of old products before giving higher prices for new products.

Otherwise, at the same price, the quality and configuration of the new products will be better than the old ones, referring to Apple mobile phone 4 and 4S.

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The market for new products is underestimated, resulting in more stockings and later stages.

Failure to achieve the goal, resulting in backlog of inventory, or the early purchase of new products is good, resulting in the new inventory quickly consumed, and immediately a large number of replenishment, but the continued unmarketable inventory backlog.

2. promotion stock: according to the audience crowd, discount and promotion channels, combined with historical data, we can basically estimate a sales volume.

But some sellers are easy to see that sales are good, such as 3 days of activities, once exploded, sold out in 1 days, and then stocked on first days' sales, but after two days, sales and reputation are good for first days.

3. return: many returns are due to

Unqualified or unchecked problems, many of them appear on large items, such as mobile phones, computers, household appliances, etc.

An important means to prevent sluggishness is to forecast and monitor, predict the sale of goods, control the quantity of stock, and achieve the safety of stock. It can not only quickly return goods, but also effectively support sales.

Monitoring refers to sales volume monitoring in marketing activities. For various types of merchandise sales and inventory control, the commodity with smaller sales and smaller turnover can be monitored and monitored. The goods can be categorized directly according to the "721 principles" and then be directly monitored to the commodity department to monitor and control, so as to control the stagnation and speed up the turnover of commodities.

The commonly used models include sales promotion model, new product selection model, sluggish model and replenishment model, which can effectively control sluggishness through various simple forecasting and category departments' experience.