Core Indicators Teach You To Enhance Store Sales Performance

Many boss's stores are very successful, but once people ask him why he can do that high, he will only say that they may be good or good weather and customers. Once the performance is not well done, he will immediately ask the shopping guide below. The shopping guide will tell him: the reason is very simple, because the weather is bad, there is no customer; because our goods are not enough, there is no goods. In fact, in the process of store operation, if you do not know why it is done well or badly, it will be a big problem.

If you want to have a lot of traffic, before you open a shop, you should consider where to open a shop. How many passengers should there be? How many customers will enter the store? Suppose that 1000 customers pass through, the rate of entering the shop is 10%, that is to say, 100 customers in one day enter the exclusive store. To change the rate of entering shops, the following measures can be taken to improve:

We can go through the shop. Display window Chen Lai Lai to achieve. When a customer passes a shop, if he sees the shop window in front of the shop doing beautifully and the clothes are really nice, it will attract his eyes. He will want to go in.

You can do a better job of displaying products. If customers see products displayed in the store are very chic and fashionable, they will also attract him.

The state of shopping guide will also affect the customer's entry rate. Some stores may not have customers coming in all day long, and the less customers there are, the less deserted. Because China likes to get together and see many customers in the store, many customers will follow in. Therefore, the more customers, the more people will enter the store.

If the shop is cold and clear, a customer passes in front of the shop and looks inside. Suddenly, there are two shopping guides behind the counter. The four eyes of two shopping guides are staring at the door of the shop. Customers will feel pressure, and he may not come in. But if Shopping guide Instead of simply waiting behind the counter and behind the cashier, doing a display, cleaning or replenishment job, customers do not have too much pressure to pass through, and he may enter the store.

Therefore, the key to raising the rate of entering shops is to create a relaxed, pressure free and active atmosphere. Shopping guide plays an important role in this process.

Customers who enter the shop do not mean that they will buy things, maybe 100. customer There are only a few customers to buy things, and a good brand turnover rate may be 20%, 30% or even 50%. Poor brands may have a turnover rate of around 10%, or even less.

If the store implements meticulous management and meticulous marketing, the turnover rate can also be improved. The same shop, the same product, shopping guide is not the same, its sales will be very great changes. Some shopping guides will sell, some shopping guides will not sell, and sometimes even very different. Some people's performance is equivalent to a few people, and even a person has done more than half of the store's performance.

Therefore, turnover rate is related to service level and sales skills. Therefore, we must find ways to train sales skills. In all sales techniques, the most important skill is to be positive and enthusiastic, so that customers can not be stressed.