Marketing Strategy: Clothing Stores Simply Attract Women Customers.

At the front of the clothing store, the eye-catching models or the most fashionable clothes should be set up to show the new fashion styles and the women who are suitable for the situation.

You might as well put a sign "no male entry" at the door of the shop.

Of course, the purpose of doing so is not to shut out men, but to make clothing stores more distinctive.

Fashionable goods are women's eternal choice.

Fashion clothes, accessories, fashion styles and selling styles are all women's favorites.

For example, Miss Tan tried on two suits, a dress and a female suit.

The hostess of the clothing store said, "the two sets are good for you to wear, and the dress is casual for the weekend. The dress is very suitable for your white collar to work, and the two sets are all right, and twenty percent off for you.

"Miss Tan is naturally full of joy. When it comes to the effect of wearing out, what is the investment?

The discount attracted more women.

To some extent, everyone likes to be petty and cheap, especially women.

These signboards usually hold the hearts of women, such as "store opening and making big profits" and "twenty percent off concessions for our products".

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We should let customers free to choose products, not mean ignoring customers, regardless of whether or not, the key is that you need to keep an appropriate distance from customers, follow your customers and observe customers.

Once the opportunity is found, attack immediately.

The "three meters principle" means that when customers are still three meters away from home, they can do so.

Greeting, smiling, eye contact.

If you don't pay attention to this and ignore the customer, you will lose 3 single business every day. If the average is 300 yuan, it will reach one hundred thousand yuan a year.

So I hope that all stores can offer greetings to customers.

Now I find many.

I like to use "please look at it" instead of "welcome."

As we all know, this "welcome to see" welcome speech just instilled a "look away" subconscious to customers.

Let's talk about it.

On the psychological role of people.

In the morning, when you wake up and say to yourself, "I am in a good mood today, I am a happy person.

Then you may be happy all day.

This reflects the role of the unconscious in human beings.

So if you are used to saying "please look at it", please correct your statement immediately.

The discount attracted more women.

To some extent, everyone likes to be petty and cheap, especially women.

These signboards usually hold the hearts of women, such as "store opening and making big profits" and "twenty percent off concessions for our products".

I think you must have this kind of experience. Sometimes when we shop in a store or shopping mall, we will encounter some overly enthusiastic shopping guides. They will greet you in a long way. When you walk into her counters, he will follow and follow, and start chattering about their clothes.

As customers, they like to have a relaxed and free shopping environment for their appreciation and selection. Instead of indiscriminate introduction, they will feel an invisible pressure and run away as early as possible.

Therefore, we must avoid "not too enthusiastic".

The best time:

1. When a customer looks at a product (expressing interest)

Two. When customers suddenly stop, they say they see her at first sight.

Three, when a customer looks carefully at a commodity (indicating that there is demand, he wants to buy).

Four. When customers look for labels, labels and prices (indicating interest, want to know brand, price, product composition)

Five, when customers look at the product and look around (expressing help seeking guidance)

Six, when customers ask questions voluntarily (indicating customers need help or introduction)

When the principle is grasped and the timing is right, the next step is how we should approach customers to facilitate pactions.

Using product demonstrations to demonstrate the effectiveness of products, and combined with a certain language to help customers understand products and products.

The best example is to let customers try them on.

Data show that 68% of the customers will trade after trying.

Regardless of the way to approach customers and introduce products, the guide must pay attention to the following points:

First, the expression and response of customers.

Two, be careful in asking questions and avoid personal privacy.

Three, the distance from customers should not be too close or too far away.

The correct distance is about one meter from the inside shoulder, which is also the social distance we usually call.