Running A Children'S Clothing Store Is Also Traceable.

We must have precise market positioning.

It's impossible to do a single business now and understand what you have done.

Which are high-end or low-end?

Children's clothing stores can take fashion, personality and comfort as your market positioning criteria.

And shop location is also important.

It should be selected in the vicinity of downtown areas where people are more crowded or with more children. This will increase the door-to-door rate of children's clothing stores, and the door-to-door rate is much higher.

Three points are essential for health promotion, comfort and fashion.

Children's skin is relatively fragile, so the fabric of children's clothing must be healthy, can not harm children, so now parents of children's fabric composition is also very rigorous, generally choose to pay attention to this aspect of the business.

There are children in the growing season, every year's height and weight will be changed, so the size of clothes should be prepared for several yards, so that children can wear comfortable and comfortable.

And now children's parents are generally born in the 1980s, and there will be fashion demands for their children's clothes. Everyone wants their children to dress beautifully and gracefully.

This requires businessmen to pay more attention to information about children's fashion and timely introduce handsome and beautiful children's clothing.

Before you rent, you need to know what the shop is doing before, and why it will not be able to run.

The last is

Problem.

Before entering the stock market, you must do your homework before you go in. Otherwise, you will be lost when you go blindly.

Then it's better to choose your own local.

What you know is always good.

Then we should choose reputable and good quality manufacturers to get the goods. If the children's clothing sells well, they can always maintain cooperative relationship.

Also, if a child's clothes are on the shelf for three days, no one will be interested in it, then they must be replaced or no longer entered, so as to avoid pressing goods.

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Sales slack season is the best time for marketers to sort out and integrate products in the region.

Because sales are relatively stable and slow in the off-season, moderate adjustment of product layout and structure will not have much impact on market sales.

In fact, many salesmen have nothing to do in the off-season, which is closely related to their ingrained off-season thinking. In their mind, sales are small in the off-season, and hard work is useless. Let's relax and relax for the sake of another season.

Under the control of this kind of thought, as a market which was originally in a low season, it is impossible to take the initiative to come up with ideas and think of ways, so that the off-season is not light, and the peak season is even more prosperous.

Therefore, as a marketing personnel, if we want to get through the off-season smoothly, we must first reverse our own off-season concept.

1. only the thought of off-season, there is no off-season market.

Light and not light, but relatively speaking, in the case of overall sales decline in the market, as long as efforts and pay, run competitors, still can make their sales share has greatly improved, the key is whether you want to, do you want to?

2. "everyone is drunk and I wake up alone."

In the off-season of sales, sometimes it is easier to be surprised and unprepared for competitors, so that they can make a sudden rise in their strength and quietly "copy" the competing products, thus quietly occupy the commanding heights of the market, laying a solid foundation for the full offensive in the coming season.

3., be good at challenging yourself and defeating yourself.

Man's greatest enemy is himself. What you plant will harvest what fruit. In the off-season, if the sowing is positive, the harvest must be plentiful. If the sowing is negative, then the harvest can only be barren; therefore, challenging oneself and surpassing oneself is the key to achieving the leaping season.

The integration and promotion products in off-season include the following aspects:

1. promote new products, especially profitable products.

In the off-season sales, many manufacturers are often swords and guns, and horses are released. They are basically in a state of stop production. At this time, new products are often promoted because they are few competitors, especially those who make trouble.

At the same time, because the new product is launched, because of the new, it will give the salesmen and dealers new feeling, new power, and finally bring new growth points to the market, so that the overall sales volume will rise.

2. eliminate old products.

Some of the "thin dog" products that are not profitable and aging are basically the "tasteless" products of enterprises. They are tasteless and abandoned. However, because they occupy a certain market share, they are not afraid to rush to rush in the hot season of selling season, while the good time to make use of new products in the off-season sales season is very suitable for their killing. Through the promotion of new products and replacement of old products, new and old products can have a good pition and convergence.

The integration and promotion of products should be promoted. Through new product listing and vigorous promotion, we can slow down the "sales fatigue" in the off-season, thereby stimulating the vitality of the channel and enabling the market to move.