Clothing Marketing Strategy: Changing Off-Season Concept

Sales slack season is the best time for marketers to sort out and integrate products in the region.

Because sales are relatively stable and slow in the off-season, moderate adjustment of product layout and structure will not have much impact on market sales.

In fact, many salesmen have nothing to do in the off-season, which is closely related to their ingrained off-season thinking. In their mind, sales are small in the off-season, and hard work is useless. Let's relax and relax for the sake of another season.

Under the control of this kind of thought, as a market which was originally in a low season, it is impossible to take the initiative to come up with ideas and think of ways, so that the off-season is not light, and the peak season is even more prosperous.

Therefore, as a marketing personnel, if we want to get through the off-season smoothly, we must first reverse our own off-season concept.

1. only the thought of off-season, there is no off-season market.

Light and not light, but relatively speaking, in the case of overall sales decline in the market, as long as efforts and pay, run competitors, still can make their sales share has greatly improved, the key is whether you want to, do you want to?

2. "everyone is drunk and I wake up alone."

In the off-season of sales, sometimes it is easier to be surprised and unprepared for competitors, so that they can make a sudden rise in their strength and quietly "copy" the competing products, thus quietly occupy the commanding heights of the market, laying a solid foundation for the full offensive in the coming season.

3., be good at challenging yourself and defeating yourself.

Man's greatest enemy is himself. What you plant will harvest what fruit. In the low season, if the sowing is positive, the harvest will be plentiful. If the sowing is negative, then the harvest can only be barren; therefore, challenge yourself and surpass yourself.

The key to achieving low season leapfrogging.

The integration and promotion products in off-season include the following aspects:

1. promoting new products, especially

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In the off-season sales, many manufacturers are often swords and guns, and horses are released. They are basically in a state of stop production. At this time, new products are often promoted because they are few competitors, especially those who make trouble.

At the same time, because the new product is launched, because of the new, it will give the salesmen and dealers new feeling, new power, and finally bring new growth points to the market, so that the overall sales volume will rise.

2. eliminate old products.

Some of the "thin dog" products that are not profitable and aging are basically the "tasteless" products of enterprises. "Eating is tasteless and abandons pity." but because it occupies a certain market share, it is often afraid to rush to the bottom of the hot season of selling season.

In the off-season, the best time to make use of new products will be suitable for killing. It will have a good pition and convergence through promoting new products and replacing old products.

The integration and promotion of products should be promoted. Through new product listing and vigorous promotion, we can slow down the "sales fatigue" in the off-season, thereby stimulating the vitality of the channel and enabling the market to move.