Sunflower Collection: Teach You To Open The Clothing Store Process.
When choosing a clothing store, it is necessary to strategically plan the future development of the clothing store, such as the speed of opening a shop, the scale of the shop, and the prospects for the development of the new store.
How to find the opportunity to open a clothing store? There are two choices: first, the existing clothing store.
Retail store
There are new retail outlets in the city, and the two is to set up new retail outlets in cities that have not yet been developed.
The former is easy to make decisions, and the latter usually requires a more comprehensive and systematic decision-making process.
As far as investors are concerned, shop planning often emphasizes short-term business forecasting rather than long-term shop planning.
Attention should be paid to the location of clothing stores, which is related to the good or bad business of clothing stores. Therefore, when choosing a place to open shops, they usually have to analyze their own business advantages, first open a shop in a smaller competitive city, and then radiate around the city as an axis. This is a more secure way.
open
Couture
It is necessary to conduct market research first, and then conduct a rigorous market survey to decide the intention of opening a shop, such as the number and area of the shop.
There are many types of clothing management in real life. From the point of view of investment, there are self chain stores, franchisees and first class dealer models.
From the point of view of physical shops, there are product catalog stores, floor shops, shops, clothing trade cities, clothing retail exhibition, mobile stalls, etc. clothing brand enterprises can also choose the form of exclusive stores according to the needs of salesmen.
After choosing a city to open a clothing store, we need to conduct a thorough analysis of the business circle to decide the specific one.
Shop address
。
Generally speaking, the premises that have the conditions of opening a clothing store should have four characteristics: first, the selected location is in line with its brand image; two, the traffic is convenient; three, the passenger flow should be large enough; and the four is to choose the right competitors.
In apparel retailing, competitors usually use divisors as management benchmarks, which play a positive role in attracting target customers and mediating business strategies.
When the shop assistants, goods, retail stores and other arrangements have been arranged, it is necessary to make a shop planning to give consumers a good impression.
We should also pay special attention to the change of the performance of the clothing store, analyze the sales situation, summarize the experience and review the problems, so as to improve and adapt to the local retail characteristics.
We should decorate the clothing store, make preparations for opening the shop and try to open business, etc., we must set the schedule and implement it according to the plan.
For investors without any experience, if we can master the process of opening the clothing store and make a good plan to open a clothing store, there is no problem in opening a clothing store smoothly.
But if you can't untie the clothing store's process, how to open a clothing store becomes a problem for them.
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