How Can A Novice Shopkeeper Succeed In Building A Bomb?

Generally, there are several characteristics that are suitable for developing clothing products.

1, there are certain sales records and customer evaluations, and customer reviews are well received, at least two lines or more, described in detail.

2, the product details are described in detail, rich and detailed.

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3, pay attention to (high season), cost-effective, have a certain inventory of products.

Product color size is complete, to adapt to a wide range of customers.

4, the products with high conversion rate and high profits will basically guarantee the balance of input and output.

In addition, it is the most common way to use direct trains to create explosive funds.

Products with advantages and stocks can be appropriately increased, bringing more traffic to this single product.

Cultivate potential and burst funds.

A through train can provide a preparatory period for the next burst of shops, which is to solve the problem of starting sales.

A good strategy will achieve low key words and low ranking, and the key to evaluate the quality of keywords is quality score.

The quality score depends on three factors: Title Relevance, category correlation, attribute relevance; the rule behind the running train is to pursue the best balance between the three interests of Taobao, consumers and businessmen.

Consumer interest is to buy products that you want (shopping experience well), cost-effective, and quality products.

If the product is highly competitive, customers will want to click on it and buy it. The advertising cost to Taobao will be high.

The seller pays more advertising and sells more products.

In the case of other paction factors, the seller can find out the balance between the display quantity and the keyword bid through the continuous test analysis. This balance point is that this product can create the biggest value point.

If we plan to create a burst, then we choose hot words and offer slightly higher prices.

To promote the whole store, we must offer a low price, and exchange products with low cost and multiple products.

When developing potential products, we should pay higher price in the early stage, bring some large traffic volume, and form a certain amount of sales as soon as possible. After all, the shorter the cycle time is, the better.

If we deal with inventory, we have to pay a relatively low price.

Keyword selection method.

First, the key words of Taobao through train system:

1. system recommendation words

2. query related words.

3. key words are being used.

Second, Taobao home search search keywords in the drop-down box; third, Taobao keyword search page "do you want to find" and "more hoof selection criteria" keywords; fourth, product title, details page key words.

Fifth,

Sixth, quantum backstage Taobao search keywords; seventh, T0P5W thesaurus.

The source of keywords.

1, analyze the product characteristics and fill in the corresponding words (attribute word combinations).

2, Taobao gangs are looking for keywords recommended by others.

3, key words in category words.

4, data magic cube background hot search keywords, paction keywords ranking.

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And image click through rate.

When buyers search for a product through Taobao keyword search or category search, the products that are related to the keyword will appear in the display place of the through train. First of all, we need to have a high click desire when customers see the product pictures.

The picture should be clear and creative, highlighting the characteristics of the merchandise, preferably with the difference between the top and bottom advertising spots.

Secondly, the promotion of direct train writing should be concise and clear, easy to remember, product selling points prominent, accurate attributes.

Fill in the direct train promotion heading should not exceed 40 characters.