Sales Slack Season: Strictly Grasp Market Assessment

In the off-season, as a salesperson's laziness will be exposed in a glance. For example, some salesmen, especially some "lax", always like to play the game of "cat and mouse" with their supervisor, so that the market which is originally in the off-season is even worse. Therefore, as an enterprise and its sales manager, it is necessary to do a good job in selling off-season, that is, strict management and assessment of salesmen.

In fact, in the low sales season, as long as we are willing to use our brains to break the old rules and regulations, to achieve the off-season is not light, and even sales growth is very likely, the key is to be good at

Dare to try.

1. attendance management.

The basic salary of the salesman is linked to the attendance, the daily attendance system should be carried out, the local fixed telephone should be used to report the attendance, and the internal service personnel should make a telephone record and do not check regularly.

The guarantor is in the market.

2. rate of distribution.

As a low season, as long as the market and the channel have a high rate of distribution, the momentum and sense will give the target audience a certain impact. Especially the terminal display of products should be done well. Through the activation and activation of terminals, the visibility of products and the frequency of contact with consumers can be improved, so as to increase sales opportunities for products.

3. product structure.

In the off-season, the sales volume of products may decrease, but if the product structure is adjusted well, the sales volume of products can not be reduced. To do this, we must examine the salesperson's product structure index and reasonably plan the proportion of high and low products, so as to achieve the goal of reducing sales volume but decreasing turnover and decreasing profits.

4., strict implementation.

The market is good or bad.

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The key to business lies in management. The key to management lies in assessment. The key to assessment lies in implementation.

If we want to let the market assessment be carried out, the key must be true. As a sales manager, we must break the "good man doctrine" and not be too humane. We must make sure that the market can be more effective through strict management and rewards and penalties.

By strictly assessing the market and implementing dynamic management of the market, we can basically ensure that the salesmen work and work hard.

This is a key and important part of the off-season marketing strategy.

Guide the direction of business operators, through assessment, off-season marketing objectives will be well implemented, it is often easier to achieve.

To get through the off-season smoothly, as manufacturers and sales managers, we need to make some efforts in the promotion of innovation, the stability of the price and so on. Through the rigid price, we can leave a stable and sufficient profit margin for the channel operators. By promoting the difference, we can reverse the channel business and consumers at all levels, so that marketing activities can form a good circular value chain.