Clothing Store Management: Widening Channels

As a manufacturer and sales manager, training in the off-season is also an effective way to encourage market sales. During the peak season, customers and their salesmen are often tired of product distribution and collection. But in the off-season, they can have a lot of time to make use of them. Therefore, in the off-season, a series of highly targeted training activities can be organized to recharge the dealers and salesmen, including the salesmen of the distributors. Training is the best welfare for manufacturers and dealers.

After the launch of new products, if we want to have a good market performance in the off-season, it is essential to actively expand and broaden channels.

In the off-season, due to the reduction or paralysis of competitors, some channels are often "idle" or even discarded. Therefore, for marketers, this is a great opportunity to develop channels, expand networks and squeeze competitors.

1. eliminate blank nodes.

That is to say, we should wipe out the blank outlets of all towns and streets in the area and implement street sweeping distribution and selling season. Because products are in short supply, there is no time to take care of the blank sales outlets, especially some small outlets that are not very good or relatively remote. In fact, ants are also meat. To carry out carpet type, all-round development and coverage of these outlets, and integrate channel resources can sometimes play an unexpected incremental effect.

In the peak season, it is possible to produce "nuclear fusion" effect.

2. seize the opponent's network.

In the off-season, opponents have the opportunity of paralysis to seize the opportunity to compete for and seize the sales outlets of their opponents. The expansion of their sales network is also one of the effective means for salesmen to achieve a low season.

In the off-season, new products can be launched, giving special preferential policies to attract competitors to join them, so as to lay a solid foundation for market increments.

3., open up the second battlefield.

That is to use the off-season to develop special channels or channels, widen them through channels, and let products enter more.

To increase the opportunity for products to contact with consumers, so that products can enter the minds of target consumers in a subtle way, thus increasing sales volume.

4. move against the market and implement investment promotion.

In the off-season, sales managers can do business by investing.

For others no longer, through the off-season investment, expand the choice of noodles, strengthen communication and communication, choose the more suitable customers, so that we can fight hard and expand market sales and share.

Expanding and widening channels is a breakthrough for sales personnel to seek market increments in the off-season.

Sales slack season, for factory sales staff, the work time is relatively abundant, therefore, the use of sales off-season, to strengthen and deepen customer relationship, it is a kind of improving customer sentiment, get the channel business at all levels.

An excellent opportunity for goodwill is also a kind of attacking strategy with a winding track and winning the selling strategy.