Taking Advantage Of Off-Season Training To Seize Opportunities To Manage

As a manufacturer and sales manager, training in the off-season is also an effective way to encourage market sales. During the peak season, customers and their salesmen are often tired of product distribution and collection. But in the off-season, they can have a lot of time to make use of them. Therefore, in the off-season, a series of highly targeted training activities can be organized to recharge the dealers and salesmen, including the salesmen of the distributors. Training is the best welfare for manufacturers and dealers.

1. pairs of salesmen,

Train.

In the off-season, applicant company can train salesmen and promoters in the area in terms of marketing skills, management skills, adjustment of mentality, etc., as a sales manager, he should also be a master speaker and be good at training.

Sharpening the chopsticks is not a mistake. Through training and improving the quality of marketing team, we can improve the operational skills of marketers and promote the overall sales volume of the market.

2. training dealers.

A firm is bent on making profits.

"Those who want to win the same will win."

Through the off-season training of distributors, dealers can understand the strategic intentions of the manufacturers, grasp market management, personnel management, inventory management and fund management skills, especially to improve their accounting and profitability, and inspire dealers to be good at finding the growth points and highlights of off-season sales, so as to promote the coordinated development of manufacturers.

3. pairs

Training is conducted by salesmen.

In the off-season sales, distributors' salesmen are very critical, because they are the implementers of the manufacturers' strategy and tactics, and the sales of products depend on them. Therefore, training dealer salesmen is also a strategic investment for the off-season market for manufacturers and sales managers, for example, for them.

How to lay out, tally, recommend new products, and how to sell profitable products and other practical skills and methods, by improving the operational skills of dealers, can help them to sell in a low percentage of the season and do a good job in daily work.

The strengthening of customer relationship in the off-season includes the following points:

1. strengthen services.

In the off-season, strengthening customer service is the most effective way for sales staff to get customers' favor and preference, but no matter what service, customers must care and need.

For example, terminal tally service and so on, it is easy to improve manufacturers and brand image.

You can also do consultative sales to help customers carry out deep distribution, deep marketing, and solve some tricky and practical problems in the market operation process, and establish the professionalism and authority of salesmen.

2. standard service.

Sales off-season is a good time to standardize services. Through off-season, sales staff can strengthen service standards and processes, so that every work can be followed, and there is "law" to follow. For example, further clarify the procedures, standards and processes of visits, and so on, through high standard services, so as to establish a division with competing products, which will help enhance brand image and let customers remember you better.

3. deepen customer sentiment.

Due to the ample time in the off-season, through sales staff's feet, diligence, diligence and diligence, three diligence and confidence can enhance customer's enthusiasm and confidence in marketing. At the same time, some important and memorable opportunities such as getting married, having children, birthdays, children's schooling, and so on, can be used to make good use of customers' hands, so that they can better establish good personal relations with customers, so that customers can be more loyal to the enterprises, sell harder and encourage customers to increase loyalty to enterprises and brands.

In the off-season, strengthening and deepening customer relationship is the most direct way for salesmen to make their products stand out quickly and maximize sales.

The development of the market, as well as the deepening of the situation, will change the image of the product at all levels of the channel business, let them feel that the enterprise is trustworthy and always active, so that it can be the purpose of the creation, the storage and the melting of the potential.