The Evolution And Development Of Clothing Brand Marketing Concept

What is clothing marketing, many people think that clothing marketing is selling and selling clothes for simple sales. Others believe that the marketing of clothing brands is advertising and selling points, and the marketing process is that the enterprises sell the products they produce, thus realizing the value of products. The role of marketers is salesmen, that is, selling goods in various ways and means to gain profits.

Insiders: These are extremely one-sided.

Marketing is not just selling goods as the ultimate goal, but doing the brand's influence well, so as to meet the needs of human beings, achieve social goals and form a brand culture.

So clothing brand marketing activities have other functions.

In fact, the marketing of clothing brand is a very complex and comprehensive process. It runs through the whole process of enterprise management and operation, including the analysis of market environment, the research and prediction of clothing market, the market segmentation and the choice of target market, the production of products, the pricing of clothing, promotional activities, advertising, media publicity, after-sale service and so on, so as to achieve the goal of expanding sales, increasing market share, meeting the needs of society and increasing the profit of enterprises. From the perspective of marketing activities, sales are only part of the market operation.

The concept, evolution and development of marketing can be summed up in six ways: production concept, product concept, marketing concept, marketing concept and customer concept.

1. production concept

The concept of production is mainly based on the philosophy of business rather than from the needs of consumers, but from the perspective of enterprise production, that is, what products the enterprise wants to produce and what brand to build.

The concept of production is generated under the seller's market condition.

2. product concept

Product concept is an earlier concept of business management.

The product concept holds that consumers prefer high quality, multi-functional and characteristic products. Enterprises should be effective in producing high value products and constantly improving them.

Only focus on product quality.

Changes can easily lead enterprises into difficulties.

3. selling concept

Selling concept is a concept that many enterprises will choose.

It is the seller who sells what the customer buys, and the consumer usually has a kind of inertia or antagonistic psychology on the purchase. The enterprise must increase the sales promotion and promotion to stimulate consumers to buy products in large quantities.

Many enterprises adopt this kind of marketing concept when their products are surplus.

4. marketing concept

Marketing concept is a concept to satisfy customers as the main purpose, that is, what customers need to sell.

Market trends sometimes result in oversupply, and it is possible to choose products when residents' income rises.

The pressure of competition between enterprises has increased.

Consumers occupy the dominant position.

5. customer perception

Now the marketing concept has changed from the past product oriented to customer oriented, and the degree of customer satisfaction and the degree of satisfaction are the costumes.

The key to success.

So the customer concept is that the enterprise pays attention to each customer's paction information and other information to analyze.

The customer concept emphasizes the satisfaction of every customer's special needs.