South China Sea Footwear Industry N Pformation Towards High-End Fashion Industry

In fact, the footwear industry in the South China Sea has taken an important step in line with international standards.

Last year, the shoe Association of South China Sea and Marche delegation of Italy had a joint discussion. In the future, the marketing innovation mode of "Italy design - made in China - China and Europe" will be implemented in the South China Sea.

In China, speaking of the traditional footwear industry, people still retain the impression of labor-intensive industries, while shoes industry is a fashionable industry in Italy.

"An important pformation direction of the footwear industry in the South China Sea is to gradually develop towards high-end, fashion and creative industries."

Guicheng Street Office official said.

Lin Jianyi said that at present, Italy and France play an extremely important role in the international footwear industry. The South China Sea shoe industry must take the initiative to absorb the essence of International Culture - fashion elements, pioneer designs, popular materials and so on.

In traditional concepts, shoes are only used for walking convenience, but Gan Shaozhou explored another direction -- eco functional shoes. "I want to apply physiotherapy, health care and health care to the human body.

Push to a new stage.

Since 2010, Gan Shaozhou has led the company's R & D team to cooperate with Pinnacle Technology Corp to develop three eco friendly shoes: practical microelectronic massage shoes, mineral ion magnetic health shoes and shockproof bone setting health shoes, and has successfully applied for patents.

At present, these three functional shoes will soon enter the market, and the synchronous footwear industry is heading for the goal of "the leader of ecological function shoes".

Personalized customization means that the entity store and the Internet can be opened, allowing consumers to participate in the design and production of shoes.

Jia Heng shoes industry first started exploration in this area. At present, the O2O experience Museum of Jiheng shoes has been opened.

"Consumers experience in the store, we collect personalized data for them, consumers can also choose their favorite styles online, and we make shoes according to their measured data and selected styles."

Pan Jianzhang said.

In the future, the shoe industry association of Nanhai District will set up a specialized foot measuring device in each shoe store in Foshan, forming individual files for each customer's foot shape, size and other data, so as to realize industry sharing in the form of big data.

The data are pmitted to factories at the same time, factories directly face consumers, and are produced according to standards.

In addition, the South China Sea footwear industry's idea of holding together is becoming clearer and clearer, and gradually changing to the regional collective brand mode.

Last year, on Saturday, 14 South China Sea footwear enterprises, including shoe industry, Rui Zhou technology and South shoe materials, jointly signed the "industrial upgrading Standardization Alliance Agreement".

Build industry alliance.

Lun Yongqian said that this year, we are committed to making the South China Sea an innovation base for China's footwear industry, and become an innovative footwear industry cluster based on Guangdong, the whole country and the world.