The Complementary Logic Behind Ali And Suning'S "Flash Marriage"

For this marriage, some people laugh and some people cry.

In the industry view, at this moment most want to cry may be Jingdong CEO Liu Qiang Dong.

In fact, at the press conference, Sun Weimin, President of Suning cloud business, also said that the first thing would start with Tmall and suning.com.

"First of all, Suning will open suning.com's flagship store on Tmall and suning.com channel.

In addition, Suning will also rely on Tmall's platform in its own logistics service system.

Sun Weimin said that under the online context, the service system under the Suning line will also provide services for shops of suning.com and Tmall.

All the stores under the Suning line will be open to the shops of Taobao and Ali, whether it is the display, sale, logistics of commodity brands.

"Of course, Ali group, including payment, will also be open under the line of Suning line."

Sun Weimin stressed that cooperation between the two sides is complementary and win-win.

"Ali is a shareholder in Suning, although the news is abrupt, but careful taste is reasonable."

Zhuo Saijun, an analyst at Analysys think tank, said in an interview with reporters that Ali's online retail layout has matured and has the largest Internet platform resources, covering a wide range of users in the whole country and even in Southeast Asia. However, it is still struggling for the offline resources that still dominate the development of China's retail industry.

Since 2010, Ali has been actively integrating in the industrial chain based on commodity retailing, whether it is cooperation with the traditional department stores, Yintai and other manufacturers, or integration.

With four links one Da and other traditional logistics companies to build rookies, Ali is committed to penetrate their own tentacles to the various aspects of commodity trading upstream and downstream.

From product development to production, logistics, payment and trading, Ali tries to create his own China's retail Invisible Empire.

"And this cooperation with Suning is just another way to get through the intention of China's retail industry chain."

Zhuo Saijun said that combining with Suning can help Ali deepen the brand influence of the three or four tier cities, accelerate the sink of channels, and get Suning's perfect logistics and shop exhibition hall resources, optimize the experience of Ali users, and help Ali build up the influence between the traditional 3C appliance suppliers and customers, and get more voice.

Up to now, Suning logistics has 4 million 520 thousand square meters of storage area, 8 national aviation hub and 49 regional logistics centers.

According to the cooperation between the two sides, Suning logistics will become a partner of rookie network in the future. The logistics after cooperation covers almost all 2800 districts and counties of the country, serving Alibaba and Suning, and is expected to open to the third party in the future.

CEO Zhang Yong said that in the future, consumers will not only have a large number of products available on the online retail platform, but also can personally experience online stores.

After placing orders, consumers can pay conveniently without queuing, and enjoy various consumer financial services such as zero interest rates and installments.

For Suning, Ali's stake has also brought a great deal.

。

On the one hand, Ali's injection of Internet brand resources will accelerate the pformation speed of Suning Internet and change the image of Suning's traditional retail channel; on the other hand, the injection of Ali's traffic resources will accelerate the Suning department store and bring the passenger gains to Suning stores; meanwhile, the resources of the suppliers will accelerate the construction of the platform of Suning supermarket.