Shopping Habits And Retail Mode Change, Department Stores Have Become "Swinging Goods".

Recently, the main retail business statistics in the first half of 2015 showed that as of June 30th, the main retail enterprises (including department stores and supermarkets) had closed 121 in China.

In recent years, in the "double 11", "double 12" and a series of online shopping big promotion "bombardment", consumers gradually formed the "light mouse, online shopping to home" shopping habits, but also brought about the vigorous development of e-commerce. In the first half of this year, the retail sales volume of wholesale and retail businesses above Designated Size in our province was 5 billion 250 million yuan, up 73% from the same period last year, which is 60.9 percentage points higher than that of the total retail sales of social consumer goods in the province.

The competition and diversion of e-commerce, coupled with the downward pressure of the economy, the lack of demand, the intensification of competition in the same industry, and the change of consumer habits, have become a weakness in traditional department stores. Statistics show that in the first half of this year, our province's retail sales increased 14.2% year-on-year, down 2.6 percentage points year-on-year, down 0.2 percentage points from the first quarter.

In the province's retail enterprises above Designated Size, the growth rate of retail sales of supermarkets, department stores, specialized shops and exclusive stores decreased by 6.2, 2.6, 9.9 and 1.4 percentage points respectively. The increasing pressure on business has forced many shops to shut down.

" online shopping Has penetrated into every corner of life, clothes, shoes, electrical appliances... I basically get these articles from the Internet. Wang Ying, a citizen of the provincial capital, said, "online shopping is convenient and cheap. Who runs to department stores?" "Wei"

However, Wang Ying Also said: "some brands of clothing, see online style is good, but not sure whether they are suitable, I will choose to find the brand in the department store first, even if there is no exactly the same, you can also find a similar, try and see the effect, and then go home online shopping. "Wang Ying" laughs, "maybe this is the entity store that everybody says." Fitting Room "

Zhou Xuesong, general manager of Limited by Share Ltd, Anhui commercial capital, believes that on the one hand is the change of consumer psychology caused by the change of Engel's coefficient, that is, the withdrawal of imitation wave style consumption era. The food and clothing category is not the basic demand. Shopping has become a shopping because of shopping. On the other hand, over the past few years, the expansion of traditional department stores has brought about an increase in supply and increased costs. At the same time, consumer demand is still limited.

In addition to the excess consumer market and the impact of e-commerce, the report also pointed out that department stores and physical retail formats failed to meet customer needs in a timely manner, with poor sales performance and strategic structural adjustment, and the expiration of rental housing.