Cross Border Electricity Supplier Competition Is Heating Up In All Aspects To Enhance Competition Mechanism.

Cross border electricity supplier blue ocean to change the Red Sea from fight price to fight speed service

With the rapid development of the Internet, especially the proposal of the national Internet plus strategic plan, the electricity supplier is flying at an amazing speed.

Recently, according to the "10 year Hai Tao report" released by Taobao, the number of overseas goods sold by the electronic commerce platform has reached 2 million.

In the first half of this year alone, the growth rate of offshore businesses was around 30%, and the growth rate was much faster than in previous years.

While enjoying the convenience brought by cross-border electricity providers, people are quietly changing their way of life and thinking.

Meanwhile,

The competition has become increasingly fierce, and gradually changed from "blue ocean" to "Red Sea". In the past, the "burning money enclosure" that simply led by price war was getting twice the result with half the effort.

Cross border electricity providers began to tilt the human resources to enhance user experience. On the one hand, they vigorously promoted cross-border commodity circulation; on the other hand, they were committed to differential competition and expanded the choice of users.

Speed up

Take the bonded warehouse.

Recently, NetEase koala took 40 thousand square meters and 26 thousand square meters of bonded warehouses in Hangzhou and Ningbo respectively.

As early as last September, NetEase koala bought CEO Zhang Lei, who ran all the bonded areas across the country to arrange bonded warehouses.

In Zhang Lei's view, bonded warehouses are scarce resources.

One of the important chips in the "regular army" is the bonded online shopping mode based on "bulk goods entering customs and personal belongings", as well as the resulting speed and logistics cost advantages.

How to improve the clearance speed of cross-border electricity providers has long been placed in front of the managers of bonded parks.

It is urgent to innovate customs supervision mode.

Li Yanling, deputy director of Beijing Tianzhu Comprehensive Bonded Zone, said that relying on the advantages of seamless docking between bonded functional zones and the capital airport port, the "Tianzhu comprehensive protection zone" achieved "Customs distribution and collection" and "centralized inspection and distribution in batches", and the efficiency of customs clearance was greatly enhanced.

"The average clearance time of ordinary goods is 2 hours to 6 hours, and the fastest time for special goods is 30 minutes."

Wang Chong, executive deputy director of the leading group office of China (Hangzhou) cross border e-commerce comprehensive pilot area, also said that the comprehensive test area is exploring ways of Customs classification, declaration declaration and account book management suitable for online retail form.

"Cargo clearance is generally classified according to 10 bit HS coding. Hangzhou customs intends to launch the first 4 simplified coding declaration within the year, taking into account the characteristics of the large number and variety of cross border retail commodities, allowing its entry goods to enter the Bonded Zone warehouse first, and then declare after the tally."

The construction of public service platform is also urgent.

In Hangzhou, the comprehensive pilot area is being supervised through the "single window", implementing the principle of "one point access", providing unified declaration entries for various types of enterprises, such as e-commerce enterprises, payment enterprises and logistics enterprises, which conduct cross-border e-commerce.

In addition, the bonded park managers are still exploring various preferential policies.

For example, the Tianjin free trade zone's "three year action plan for the development of modern logistics industry", the Shanghai free trade zone's support for cross-border electricity providers "12", and so on, many innovations are opening a new door for cross-border e-commerce.

Increasing category --

Relying on location advantage

According to relevant data, milk powder and maternal and infant products occupy half of the hottest ten brands in the world.

This is a confirmation of the convergence and homogenization tendency of cross-border electricity suppliers in China.

Chang Xiaolei, general manager of Yi Lei Agel Ecommerce Ltd, Zhejiang, said: "these products of homogenization, such as" diapers "and" milk powder ", are becoming more and more competitive.

It will be the only way for future development.

Differentiated management, one way is to expand commodity category.

NetEase koala sea recently announced that it has entered into cooperation with a large general trading company, Mitsui products, and has introduced many products of its category.

Before that, koala bought a cooperation with Korea's biggest chain store, hyper buy and beauty makeup group, Ya Na.

How to make these new products familiar to consumers? For now,

It is a relatively reliable solution.

In Guangzhou, Xiamen and Zhengzhou, various forms of cross-border e-commerce entities are opening up in the bonded area.

In these stores, the goods are usually labeled with two-dimensional code, and customers can directly scan the two-dimensional code when they are in the field.

Another way of differentiated management is to make use of location advantages to form regional characteristics.

At present, the second batch of 27 innovative initiatives introduced by the Fujian free trade zone are mainly for the convenience of trade in the Taiwan Strait.

In July of this year, Juhuasuan's Alibaba jointly launched the "through Taiwan" online event in Fujian free trade area, selling Taiwan's pineapple, AI Wen Mang, and other characteristic fruits in Hong Kong, and selling high-speed passenger ferry tickets from Fujian Pingtan to Taipei.