Fashion Ushered In The Internet Age: Data Forecast Fashion

With the continuous growth of the new generation of consumers, such as personality, self, fashion and fickle, their pursuit of fast fashion, the decline of brand loyalty and the change of shopping channels make it difficult for the fashion enterprise's original mode to continue.

Inventory problem makes more and more enterprises deeply perceive the change of the market.

In response, industry experts say that the problem of "inventory" in China's clothing industry is actually the supply and demand of the market.

The real reason for high inventory prices is that market discourse has changed. As consumers gradually recover their rationality, they pay more attention to cost performance while paying more attention to the individualization and fashion of clothing styles.

And they have begun to know how to choose and match clothes for themselves.

Therefore, the inventory problem is that enterprises pay no attention to customers' needs and blindly pay the bills.

Another change that fashion brings to the new business environment is less and less clothing.

"Online shopping is different, online brands can not guide consumers to shop, while consumers are very limited in choosing goods online. Generally, no consumers will see all the products of the brand.

Therefore, how to configure the first tier gold pages on the line and what products are placed in the two level pages are very particular, and poor configuration will waste the online sales opportunities of enterprises.

Single peak said.

To accurately configure the goods, we can not do without data collection and analysis of the past business circle environment, customer structure, product sales and so on.

utilize

It can not only guide enterprise's product configuration for terminal channel, but also can be used to guide the front end production and optimize the supply chain structure.

stay

It looks as if the pace of change in the fashion industry is accelerating.

The pursuit of individuation will make the probability of future burst of clothing less and less.

"Now the clothing industry has basically gone through the era of explosive payment, even if the enterprises do well in pre-season product development, the probability of launching the explosive payment is very low."

Unimodal believes that if enterprises want to achieve sales growth in such a market environment, they must make use of big data to conduct more in-depth analysis and Research on different markets, and this research must be more precise and meticulous.

Unimodal analysis of entities and different channels of e-commerce channels, there will be central stores and sub center stores in a brand city store. How to configure these stores and how to provide style recommendations for customers in this area can draw guidance from past data analysis of these stores, and store guides can serve customers according to the analysis of these big data and guide customers to consume.