New Trend Of Survival In Garment Industry: Circle

More and more enterprises begin to adopt the platform development strategy and draw the greatest possible living space for themselves in various circles.

Circles have become an increasingly popular way of survival for garment enterprises nowadays.

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What circles are there? Let's take a look with the Xiaobian.

In June 2015, Jim invested 20 million yuan into the fashion custom technology company. After the completion of the capital increase, the Phoenix bird venture company held 35% stake in Jim brothers.

In July, the news bird invested 3 million 600 thousand yuan to increase the capital of the music network. After the completion of the capital increase, the company had a 30% stake in the music cutting network.

Jim brothers is mainly engaged in the Internet custom service of shirts. Lode network mainly develops customized services for CITY SUIT brand men's suits, shirts, vest and coats in O2O mode.

With the investment in the Jim brothers and the music network, the prelude to the integration of wedding bird clothing industry has opened up. This also means that the framework of the private custom ecosystem of the wedding birds is highlighted.

In April 2014, the first national custom shop opened in China, marking the start of the whole category custom business of the company.

In April this year, private custom service was launched in the official Tmall flagship store.

At present, there are more than 900 experiential shops under the wired bird, more than 300 professional specialists, and intelligent factories in Wenzhou, Shanghai and Anhui. It is estimated that the proportion of private customization will increase to 15%~20% by the end of the year.

The goal of the private custom eco circle is to create 3 "1000" private custom experience shops to fully realize O2O+C2B. In 2017, private custom business accounted for 50% of the company's own brand sales.

Specifically, it is through the Shanghai treasure bird factory docking 1000 global private custom shop, provides the supply chain service, sets foot in the cross-border electricity supplier business.

Promotion of 1000 wedding shop cooperation projects, the annual sales volume of single store is expected to reach 1 million, which will be extended to 150 by the end of this year.

The 1000 smart tailoring business platform in the company's concept is mainly for the old tailor shop pformation, college students to provide entrepreneurial opportunities, the company provides image guidance, standardized management, collocation division and volume division training, marketing system, intelligent supply chain support, etc., to open the new model of private customization, in the second half of this year will gradually open 50 smart tailor custom shop.

Pathfinder -- Pathfinder ecosystem

Pathfinder has made frequent capital movements in the past two years, and has spent 150 million yuan to increase the amount of funds for outdoor purposes. It has set up a total of 300 million yuan explorers and a sports industry merger fund, and has purchased 230 million yuan for easy travel.

We must build a pathfinder ecosystem and speed up the industrial layout.

In July 24th, the "Pathfinder holding group Limited by Share Ltd" was renamed and released, which meant that the Pathfinder began to develop platform, and the Pathfinder ecosystem strategy had been initially formed.

The explorer's ecosystem includes three major business sectors, namely outdoor goods, travel services and mass sports industry, and takes users as the core around the public health lifestyle.

The three sections are relatively independent and complementary. They are related and shared in the process of building user big data and analyzing user behavior.

Pathfinder said that it is expected to become a powerful promoter of mass sports, outdoor activities and healthy lifestyle of natural travel. It will become the most integrated platform for Chinese enterprises in outdoor activities and sports industry.

At the beginning of the listing of the company, it was still more traditional. It began to become more active in the past two years, and the strategy of "Pan fashion ecosystem" was gradually clear.

In April, he invested $7 million 500 thousand in the "star Wardrobe".

Star wardrobe APP, taking data mining technology as its core, is moving from a fashion based traffic distribution mode to a self built platform for mobile providers.

Subsequently, the company announced that it would acquire 226 million shares of Hong Kong listed companies Lianzhong international and acquire WPT operators in 214 million yuan in June with HK $1 billion 193 million.

This also means that the pan fashion ecosystem constructed by Langer has actually formed a circle.

So far, the group will have A shares, South Korea and Hong Kong stock three listing platform.

The company said that in the future, we should expand the business of many fashion categories such as mother and baby, cosmetic, cosmetic, stylistic education, and create a "Pan fashion ecosystem" covering the lifestyle of "clothing, food, shelter, beauty and medicine", and there will be more investment and merger actions.

Maison Culture -- a big cultural industry ecosystem

Mei Sheng culture, in addition to its export business and domestic retail animation clothing business, has carried out a number of mergers and acquisitions since July 2013, including Holland channel Scheepers B.V., dun shun technology, star dream workshop, innocence era, Tianjin cool rice network, Ying Qi animation and so on, and gradually extended to the film, game, children's industry direction, creating a big cultural industry ecosystem.

At present, the company platform + content strategy has gradually entered the right track, and its ecological circle covers the whole cultural industry chain business, including animation creation, game production, network platform, terminal sales at home and abroad, children's performing arts, film production and distribution.

Search for special brand -- eco brand of fashion brand

Since the beginning of 2014, the development of counter trend growth has been frequent. The implementation of multi brand, all channel and platform strategy is not excessive.

Last year, he searched for 57 million yuan to gain the right to operate high-end women's clothing ELLE, and to increase the amount of clothing brands such as "Mai Mai", "Hei world" and "Yun simu". In March this year, we invested 324 million in strategic investment in Huimi group, and we also invested in the comprehensive mobile sales platform for the daily development of micro net and mobile Internet shopping.

Then, in May, in the way of combining the existing shares and the subscription of new equity, the search company invested 50 million yuan in the strategy of raising funds to invest in the research area, and subscribed 19 million 980 thousand yuan for the trade.

From this series of capital movements, it is easy to see that the search for special breakthroughs and embrace the Internet is urgent.

In search of special aspects, it has also made clear that through the capital operation and the integration of industrial resources, we will build the "fashion FMCG Brand Ecosystem" from offline to online, from low-end to high-end, and from domestic to international.

Saturday -- her fashion ecosystem

Since 2014, private placements have been launched to raise funds, focus on creating women's fashion industry, and gradually establish "her fashion ecosystem". In addition to footwear products, the company has also begun to develop women's leather bags, accessories and other related products.

Recently, on Saturday, it announced that the company intends to establish a Guangzhou Saturday fashion industry M & A fund (limited partnership) with Cci Capital Ltd, Cci Capital Ltd.

The total scale of the investment fund is 1 billion yuan, and the scale of the initial investment is 50 million yuan.

As a limited partner, the company has subscribed 49 million 500 thousand yuan.

At the same time, the company intends to invest in the establishment of Beijing Jun joint name German equity investment partnership (limited partnership), the target raising scale is 800 million yuan, the company as a limited partner paid 30 million yuan.

Investment targets are mainly invested in enterprises such as culture, sports and entertainment, and innovative consumer services.

On Saturday, the investment is conducive to widening the layout of the fashion industry chain and meeting the needs of the company to establish the strategic development goal of "her fashion ecosystem".

Summary

Not only the clothing industry, but also in the Internet, IT or technology industry, enterprises that adopt platform strategy are everywhere.

For example, Tencent, Google, Alibaba, Facebook and so on, whether it is platform, ecology, or various names of circles, in fact, this kind of circle play is not very fresh.

But even if it is not fresh, it can be regarded as a more fashionable and more promising way of existence.

Hua Shang Hui defines this game as a way of existence.

This is perhaps an outward manifestation of the deeper penetration of the Internet plus this emerging economic situation.

It is said that we can barely make up for the lack of happiness, and the circle makes it easy for enterprises and platforms, clothing and Internet, capital and fashion to come naturally.

What's more, what's important is that in the circle, it is your feeling that I am willing to be thick and fragrant, so that a harmonious and harmonious scene can be found.

It can be said that the platform strategy, the ecosystem mode and the Internet are natural adaptable.

To create a platform ecosystem, garment enterprises inevitably have to deal with internet elements, or buy Internet companies, or put more business resources on Internet +.

Under the influence of various factors such as capital thinking, market hot spots, market value management and even performance pressure, it is a convergence choice for garment enterprises to build platforms or build ecological circles, in essence, the trend of the industry chain is more flat, the supply side and demand side are closer and the demand is more detailed and generalization.

Of course, it is also a new business mode of capital plus fashion, clothing + Internet, which can be seen in the bright future and can be implemented with little effort.

Undoubtedly, a wide variety of circles are playing an important role in fashion and capital engine.

But no matter how high the platform is built, how big the circle draws and how far the tentacles extend, do not forget the core point in the middle of the circle.

Well, that's the starting point for our departure.