Putian Chengxiang Take Measures To Promote Pformation And Upgrading Of Footwear Industry

In 2014, the output value of 50 shoe leather enterprises above Designated Size reached 80 billion 600 million yuan, accounting for 35.04% of the total output value of Enterprises above designated size. In the first half of this year, 62 footwear enterprises in the region completed 47 billion 100 million yuan in output value, representing 14.8% increase, accounting for 33.99% of the total output value of Enterprises above Designated Size, and the contribution rate to scale enterprise growth reached 45.98%.

There is no doubt that footwear industry plays a vital role in the development of Chengxiang's economy.

Shoe industry is a traditional industry, but it is definitely not a sunset industry.

How to change the machine to reduce production costs, how to focus on R & D to create its own brand, how to grasp

The trend of fusion development, Chengxiang footwear enterprises have made excellent answers, in the new era of new vitality, once again proved that the traditional industry "the sun still rises."

Machine substitution reduces costs

In August 7th, workers in the Xinyuan Plastic Co., Ltd. were installing a machine called 3D flying fabric upper.

Luo Feiyang, a staff member of Xinyuan company, flies a pair of shoes with an adult and a pair of children. The two pairs of shoes are brightly coloured and very beautiful.

He told reporters that the adult's upper 1 machines need 20 minutes to complete, while the children's shoes only need 10 minutes.

The principle of 3D flying fabric is the use of 3D integrated technology. The raw materials are all kinds of yarns. Through computer programming, we design the patterns and patterns of the vamp, and then weave them together with the whole shoe upper.

"Making this kind of vamp in the early stage is purely manual and time-consuming. Now 3D flying fabric vamp is very efficient and convenient." Luo Feiyang said that the company purchased 24 3D flying fabric vamp machines this year, and a worker can see 8 machines at the same time, which greatly saves labor costs.

For shoemaking enterprises, the technology of 3D flying fabric upper is a breakthrough. It will greatly reduce all kinds of processes of shoe upper, directly and sole molding, and can save a lot of vamp stitch turner for shoe enterprises.

At the same time, the cost of raw materials such as glue can be saved.

For consumers, 3D flying fabric is more comfortable, softer, lighter and breathable.

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In the era of shortage of workers and rising labor costs, machine subcontracting has become the best choice for traditionally labor-intensive enterprises.

It is reported that in the year of the Xinyuan company, the 3D flying fabric machine will reach 50 units. Next year, we plan to buy a group of 3D flying fabric upper.

"Shoe enterprises are labor-intensive enterprises. We are now encouraging enterprises to change machines."

Lin Chunsheng, director of Chengxiang Bureau of information, said that Chengxiang actively promoted machine pformation and technological pformation, and encouraged footwear enterprises to introduce the latest 3D flying fabric upper production line to promote traditional industries.

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It is reported that Yu Da shoe materials Co., Ltd., Hengli weaving and other enterprises have introduced 3D flying fabric upper production line, which will greatly enhance the footwear enterprise productivity and efficiency.

In addition, Huai Qiang, Xin Bu, San Wei, Wansheng and other shoe enterprises have invested heavily in the introduction of automated production lines this year, and expect to save more than 30% of labor.

Among them, Huqiang company introduces more than 900 sets of advanced sewing machines, molding machines, computer vehicles and other related equipment, and expects to produce 3 million 500 thousand pairs of casual shoes annually. The new step shoe industry introduces 3 sets of infrared automatic energy saving molding production lines, as well as dozens of advanced equipment such as blanking, spraying machine and so on, and expects to produce about 2000000 pairs of casual shoes annually.

Focus on R & D and build brand

Can you imagine that the sole of your shoes is made of discarded aircraft tyres and F1 racing tyres? There are such products in Salaman outdoor products Co., Ltd.

"We have worked with professional shoe maker safeWalk to design this company's unique shoes, greatly improving the wear resistance of the soles, and not only achieving the waste utilization, but also welcomed by the market."

Wang Zongguang, general manager of the company.

Salaman also developed the soles with chips, recording the walking steps and other running steps of the wearers all day, then uploading the data, and consumers can read their movements at any time.

The GPS positioning function of the chip also enables consumers to avoid losing their way in the wild.

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Salaman used to be a foundry chief, but this is different from other OEM enterprises. Salaman is based on R & D and technological innovation. Relying on R & D center, he has worked with a number of research institutes at home and abroad, such as the National Engineering Laboratory of tannery cleaner technology, Sichuan University and University of Paris 7, to jointly study the improvement and application of new shoe materials.

grasp

At present, the era of "Internet +" is coming, and the traditional industry's comprehensive OCS has become the trend of development.

The industry expects that in the next ten years, online shopping will become the main channel for China's consumer goods retail market, and a considerable part of offline shopping will also be closely related to the Internet. The Internet will integrate with traditional business and become a leading business mode of society.

Last year, the Chengxiang district was selected as the first batch of Fujian e-commerce demonstration counties (cities and districts), becoming the only county in our city.

In the Chengxiang area, the integration of traditional enterprises and the Internet has very good foundation and conditions. The atmosphere of network trade is very strong here. This is also the earliest place for e-commerce development in our city. Nowadays, more and more traditional enterprises begin to accelerate the embrace of the Internet, and shoes enterprises are no exception.

"The 7 Shoes Companies of Li Xiang, Jane of Yongde, silver of Voight, and Bei Meng Li of Chuan long have made a breakthrough in the net and stripped of the establishment of an e-commerce trading company."

Zhan Liming talked about "Internet +" for upgrading and upgrading.

A huge space has been provided. The products of Huafeng in Chengxiang district have been successfully launched on Taobao, which has greatly expanded the sales channels of enterprises.

Xiang Guan shoe industry plans to launch marketing in Taobao and Jingdong mall in September this year.

In order to encourage traditional enterprises to touch the net, last year, the Chengxiang District issued some opinions on supporting the e-commerce enterprises in Chengxiang district. The district government arranges 10 million yuan e-commerce special funds every year for 3 consecutive years to support the development of the electricity supplier industry.

The fund will support the pformation and upgrading of e-commerce enterprises, the introduction of key quality brands, and the development of 7 aspects of e-business buildings.

In the place where shoe companies concentrate, the construction of the force slave mall will build the CZB brand intelligent electric business headquarters base. By means of big data and cloud computing, the enterprise can make the enterprises more quickly, accurately and even predict the customers' needs in advance, and provide various services for customers in a targeted and customized manner.

After the completion of the mall, it will integrate resources such as government, e-commerce service companies, technology companies and financial institutions to support a number of e-commerce brands.

"We encourage shoemaking enterprises to accelerate trade pformation by promoting trade through industry, and speeding up industrial pformation.

Touch the net, set up online business channels, and start walking on two legs.

We hope that through the Internet marketing innovation, in the overall market downward environment, footwear enterprises in 2015 will strive to achieve sales value of 46 billion 400 million yuan, production and marketing rate of 98.7%.

Lin Chunsheng said.