SF Seize O2O And Taste Negative Bitter Fruit

In 2012,

Try to run your own convenience store, and this test of water disregards the difficulty of the retail industry. After a small trial, it will either close down or become a pure express delivery point.

Shun Feng does not avoid negative voice. It is because we are not strong enough. Not strong now does not mean that we are not firm enough to do well in the future.

In addition, Shun Feng also said that it will not only rename the store, but also expand the customer and the parent period of SF.

Huang Gang, director of the China Logistics Association's Expert Committee of logistics alliance, analyzed that SF Hayes had superior quality endorsement, brand influence, user stickiness and trust. However, due to the actual situation in the landing process, it was not very successful.

"Hey, customers must pay their tuition fees."

Indeed, for the express giant, Shun Feng, relying on its inherent logistics system to build a huge electricity supplier Empire, strategy is no problem, but tactics need to be constantly adjusted, but also need to bear a certain price.

The road is difficult and difficult. Why do we need to go forward in Shanghai?

?

The power of electric providers is an important reason to promote the company to the electricity supplier.

Since 2007, Jingdong has deepened its own logistics system. Suning.com and No. 1 store also have their own logistics system. Ali's rookie network has also entered into cooperation with postal service.

This is different from the development of rookie logistics by Ma Yun.

After all, the offline electricity providers and the logistics without online capability will eventually fall into the bottleneck of the platform.

The integration of online and offline is also inevitable.

Hey, the layout of customers can be more defensive than offensive.

Not only is the electricity supplier, cold pportation, LTL, convenience stores all appeared behind the logistics + of SF, they are cut from the perspective of extending the express business to the layout.

Whether in 2012, Shun Feng launched the "Shun Feng optimization", or in 2014, the "Hey shop" exposed Wang Wei's ambition to create the business empire of Shun Feng.

In the vision of the electronic business blueprint of Shun Feng, the courier company takes the place of consumers, integrates billions of consumers in the shopping mall and on the way home, scattered random time and manpower, arranges and arranges them, and uses the power of the express company to replace the "store home" pportation.

Shopping malls are no longer places for physical pactions and logistics exchanges, but only for display, trading, exchange of information and cash flow, and cash flow can even be exchanged online.

Upgrading pformation

Ding Daoshi, Dean of the Institute of fast track research, thinks that the use of "Hey guest" in the attempt of O2O will be a failure, but things have not ended.

After all, it is not just that SF is trying to land on the line, but Ali is also doing similar attempts.

Although no one has been successful yet, now they are still working hard.

Shun Feng wants to be a O2O provider. The ultimate goal is to serve, not the product itself.

There are two core elements of Shun Feng business, one is the whole channel, the other is community-based.

Community-based emphasis is on the personalization and localization of services. The O2O of Shun Feng includes four directions: electric business, finance, express delivery and convenience.

Specifically for SF Hong shop, the problem it faces now is the lack of experience in the physical electricity supplier operation. It lacks the ability to solve the problem of diversification of products and user needs.

In the follow-up development of hey customers, the promotion of store commercialization, store manager operation and business mode backstage large scale system is a matter of concern.

The relevant department of the market department of SF commercial business group told our reporter that he hoped to expand the logistics experience of customers to SF, and provide more channels of distribution services for more businesses.

This can also focus on one local service through the SF community network and logistics capabilities, create a large-scale business opportunity, and Shun Feng will unswervingly explore business models that are close to users.

The layout of the project will eventually achieve "SF EXPRESS + SF preferred + SF mobile end + Finance + community O2O service platform + rural logistics" integration. The platform, logistics and financial resources behind hay will gradually open to the public.