Cheng Weixiong: Where Is The Tradition? Where Is The New Reform?
tradition
Where is the new reformist? Who can better grasp the new technology and new tools for our own use? The tradition that we define today can be new if we keep pace with the times, and the so-called reformist is still not able to continue to be new in a single channel. The so-called "tradition" and "reformist" are just for self marketing or labeling each other's marketing needs. Until now, the so-called "banner" is still raising the suspicion of self promotion in all channels of interoperability.
Clothing brand
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I didn't want to say more at that time, when I said that others thought that we were traditional enough to blame others.
I wonder who will have the same connection with the Internet as the Internet + who is keeping pace with the times. It is a tradition for people to mention that they have a physical store in the real business. This traditional label sticker is strong enough, so that your tradition means that you are lagging behind, and the more justification is, the more backward it is, so as to reflect the Internet +
How advanced, advanced to the whole nation are all in the Internet business, are the Internet thinking, in fact, just let you crazy performance, crazy to finally how to die do not know?
A Korean brand has been lucky enough to survive in the information gap of the Chinese people. It is known that it is not easy to survive. It has not been over 1 billion for decades.
Low gross profit, low quality and homogeneity of products are, at best, a product brand. It is even impossible to talk about the so-called brand tonality or the brand that interprets the individuality of life.
Recently ambitious ambitions to make a
Internet
The big name, the launch of the fast fashion brand's marketing hype such as UNIQLO and so on, makes people laugh at the same time and feels childish, not big enough to sell a piece of junk, picking up the so-called traditional school and reformist school, laughing at its indiscretion, and at the same time, letting the audience go into a misunderstanding, mistaking the Internet as a myth, a magic elixir of God, but the Internet is the Savior. Actually, my point of view a few years ago (without O2O, Internet +) the Internet is just a new tool and new technology. We need to make good use of it, do not fight, and need to develop mutually.
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